“Building blogs is like building muscles—in order for them to grow you need to use them.”
I tweeted the above statement a few weeks back and it got so much traction I decided to create this video on the topic.
The idea for the video came out of the a Skype chat session I had with five readers who all worked through the 31 Days to Build a Better Blog workbook together. Their feedback was that they felt like they’d all signed up to the gym together and had just had a month of intense training. In each case, their blogs had grown (both in terms of content and traffic), and they’d come to the realization that daily blogging exercise was what had led to the results.
I suppose a well thought out blog strategy is no different to an SEO campaign. The ability to understand what your customers need to see and focusing on your end goals. Like an SEO campaign its painfully slow to start with, but as search engines see your content then life becomes easier.
Thanks for your contribution here. Your points are well-taken: I appreciate your ideas about blogging.
However, please bear in mind that one size does not fit all. Some bloggers do just fine even without a strategy in place. There is also something to be said about inspiration and spur of the moment blogging.
You can’t reduce work to an editorial calendar, not always. Some of the brightest ideas can come to a person when he or she is not at the computer and not sitting on a chair located near a desk.
Especially for writers, the subconscious mind plays a huge role in coming up with different ideas. And you can come up with brilliant ideas while singing in the shower or enjoying an ice-cream cone or riding on a horse or playing with children. The muse does not stick to any schedule; she prefers to play.
Discipline works for a lot of people, but there is something to be said for the “divine madness” of creative types. Otherwise, we would never have eureka moments or a-ha experiences and the world would be a truly boring place. Divine inspiration can strike even when you are not working and are on a vacation.