Georgina Laidlaw

Earlier today Darren talked about content marketing as a traffic generation strategy, and he mentioned the content marketing we did for the launch of Blog Wise. The table he showed in that post, which breaks down the different sites we guest posted at, and the key messages we presented, points ...more

Not long ago we published the post 5 Ways Blogging Supports a Multichannel Marketing Strategy by Geoff Livingston. Geoff’s one of the authors of Marketing in the Round, How to Develop an Integrated Marketing Campaign in the Digital Era. Written with Gini Dietrich, Marketing in the Round is a marketing ...more

Darren recently highlighted some of the posts that attract clicks at Digital Photography School. Many readers were interested to see the kinds of titles that do well here at ProBlogger, so today I thought I’d show you the posts that garnered a lot of traffic here in April. The top ...more

In blogging, we often talk about the reader or the visitor, and what our audiences like (or don’t!). A lot of blanket statements are made around the ways we approach and connect with our audiences. But many of these ideas are little more than myth. Let’s look at four of ...more

Earlier today, the Ninja made an important point about buttons on your blog: he said that users have an expectation about the kind of response they get when they interact with a button. In a world where engagement is the blogger’s ultimate goal, we can take this one step further. ...more

You might think that, with blogging being a digital pursuit, the bloggers we interviewed for Blog Wise would be right up with the latest and greatest productivity gadgets, philosophies, and software. They’re not. Physical tools Interestingly, almost every one of the bloggers we spoke with relies on physical productivity tools ...more

“Have you ever merged together four different companies with four different partners, and employees from one company and another company?” asks Brian Clark of Copyblogger.net. “Oh my goodness, it was quite stressful.” But, he adds, now that the transition’s complete, “It’s amazing to me, what we can do.” All of ...more

Given their productivity levels, you might think that A-list bloggers don’t get distracted. The truth, as the interviews in Blog Wise show, is that they’ve learned to deal with distractions so that they don’t rule the day. Distraction #1: Social media Is social media sucking up your time? Give yourself ...more

All the bloggers we spoke to as we researched Blog Wise had an opinion on structure. Even those, like Matt Kepnes of NomadicMatt.com, who doesn’t blog to regular schedules, noted that they had particular times that were good for certain work tasks, and particular times that tended to be less ...more