Darren Rowse

“What’s the biggest mistake you see aspiring bloggers making?” This is a question I’m asked a fair bit on panels or in interviews, and it’s one that I suspect the people asking the question would like a technical answer to. The reality is that the biggest mistakes I see bloggers ...more

You’re a blogger, so hopefully you feel confident working with words. But words alone aren’t enough. Even if you haven’t been blogging for long (or are yet to start), you’ve probably noticed numbers coming up a lot in other people’s posts. You often find numbers in post titles such as: ...more

Question: How do people read online? Answer: They don’t read, they scan. In research on how people read websites it’s been found that 79% of users first scanned any new page they came across and only 16% read word-by-word. Knowing this, how should bloggers who want to reach an audience ...more

Have you ever experienced being very connected to a blogger? For me, there’s been several times over the years where it’s felt like a blogger is talking directly to me through their writing and/or podcasting. Some content creators just seem to have that sense of who is on the other ...more

If you want to have a blog that makes a difference in the lives of those who read it, I would highly recommend getting clarity around these three simple (yet powerful) questions: Who are your readers? What do they need? How will they change as a result of reading your ...more

One of the common mistakes that I see in many blogs is that they are quite simply unremarkable. We’ve all seen seen these blogs – (and most of us if we’re honest will admit to having written them at some point) – they are the blogs you look at for ...more

Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new camera to create some video content for the blog. For those of you interested in the production aspects ...more

It took me nearly seven years of blogging to create my first products: two ebooks, one for ProBlogger and one for Digital Photography School. They made me more than $160,000 in 2009 alone and changed my business. Back in 2014, I wrote about the experience, and how it nearly never ...more

Scrupulous readers should have noticed that blogging is not just about writing and getting their opinions, rants and random stuff online. In fact, a blog is just a tool for publishing and conversing online. Every opportunity to enhance communication and reach out through various media should not be taken lightly. ...more