Darren Rowse

One of the most common questions I’ve had over the last six months is ‘Have you tested any Artificial Intelligence Tools for creating content?’ Until this week my answer was “not lately”. I have been using AI for image generation and posting my results on an Instagram account (and I ...more

Have you ever written a series of posts for your blog – a set of posts that are deliberately linked together? If you haven’t, I hope I can convince you to give it a try. Some bloggers feel writing a series of posts is more daunting than writing individual posts. But ...more

Over the past week or so, we ran a short series of interviews with bloggers of different types, to get a feel for how they’re preparing for the festive season. We spoke to the owners of: a product-sales blog a blogger-consultant-speaker a digital publisher a not-for-profit blog. If that series ...more

Over the past 7 months, I’ve been doing a weekly challenge on a new blog called ‘Find Your Spark’. My goal with it is to write a new ‘prompt’ blog post every week for 52 weeks on the topic of helping people ‘find their spark’ (and to help me find ...more

There are only 45 days until Christmas! It’s that time of year: the silly season is almost upon us: there’s only 15 days until Black Friday and 18 days until Cyber Monday. If you start preparing your blog for Christmas in December you’re probably too late. The Christmas rush starts ...more

If you’ve ever read a post, book or eBook, or listened to a webinar or conference session on the topic of ‘finding readers for your blog’ you’ll have heard the advice: ‘Leave comments on other blogs‘ It was the first piece of advice I remember reading about building readership and ...more

Only 1 out of every 100 Readers Comment on your Blog A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. Are only 1% of your blog’s users are ...more

I had an email this morning from a blogger who has built a great loyal readership to their blog and who has been attempting to monetize that readership lately by doing some affiliate promotions on that blog. The problem – nobody is buying anything that they promote. I spent a ...more

“What are the first steps to optimizing my blog for searches?” – question submitted by @monedays using the #pbquestions hashtag on Twitter. Much has been written on the topic of search engine optimization for bloggers – but let me give you a few basic first steps: 1. Content is King ...more