Darren Rowse

‘Rich Orr writes that blogging is ‘Possibly, the most powerful type of corporate marketing per dollar spent ever invented.‘ ‘Blogs are a goldmine of formerly hard to get insight from CEO’s, marketing guru’s and others who never used to have a public forum. These business leaders are utilizing the internet ...more

by: Kelly Paal Color is everywhere and conveys a message even if we don’t realize it. While this message can vary by culture it pays to know what colors “say” in your own corner of the universe, and even what color means to your target market. If you don’t think ...more

Online Business Networks Blog has an interesting post on Twelve Business Models for Blog Technologies They divide it into four categories: – Traditional Businesses Leveraging Blogs – including Individual virtual presence, Corporate virtual presence and Using blogs to improve existing processes. – Selling Blog Technology – including Technology sales to ...more

‘Kanoodle, provider of sponsored listings for search results and content pages, today announced the launch of BrightAds™, a self-service tool for small- to medium-sized content publishers that will enable them to run Kanoodle’s content-targeted sponsored links on their sites. With the launch of BrightAds, Kanoodle enters the market of competing ...more

ProBlogger Nick Denton from Gawker has just announced three new blogs: – Jalopnik a blog about Cars – Kotaku a blog about Video Games – Screehead a blog about “funny shit.” The blogs unashamedly are targeting a young male readership – a smart strategic move from Gawker who has obviously ...more

Inc.com has a good article introducing the concept of Business Blogging. ‘Blogging is not just a gadget for geeks but is a low cost tool that enhances the overall communication of your business, saves you time and money, improves online marketing and more. A blog provides dynamism and life that ...more

I’m running this competition on my other blogs and thought some of you might like to participate. Do you own a digital camera, printer, scanner or camera phone? Would you like the chance to win a $100 (US) gift from Amazon simply by writing a short review of your experiences ...more

In the finance segment on the ABC (Australian National) News tonight there was mention that the last quarter had seen advertising in Print and TV media have a down turn. Correspondingly there was an increase in Online advertising for the same period which has to be heartening news for those ...more

CopySafe is an internet infringement Protection tool that helps you to find out of people are stealing your blog’s content. I’ve accidentally stumbled upon a number of sites recently that have copied and pasted articles that I’d written word for word (and link for link) from one of my blogs ...more