Darren Rowse

This article in New York Business takes a look at two of the emerging Revenue Raising Blogging Organizations – Gawker and Weblogsinc. “Shedding their outsider status, blogs are not only entering the political and cultural mainstream, but they are also looking to become moneymaking media businesses. Two of the most ...more

Digital Future Report 2004 (PDF) is a very useful report for anyone working online. Its full of useful research including the following tidbits: – In the past year of the study numbers of those accessing the web in the US continued to rise (now around 75%). – The average US ...more

Orangejack Blog is doing a series of instructional posts about blogging that might be useful for those just starting out in this whole blogging thing. Today they post one about Marketing… “Today we’re going to talk about marketing your blog…or letting people know you have a blog and getting them ...more

Mike Banks Valentine writes this excellent piece on the plight of new websites in their quest to be ranked by Google. “As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a ...more

Free Webmoney has posted a great list of resources for people wanting to explore online advertising options. Its a good starting point on a variety of different topics.

‘Blogging is driven by personal brand: authority and trust. This cannot be manufactured, and cannot be imparted to newbies just by affixing a media brand to them. Blogging will change everything it touches: classified, the blurring of oped and so-called factual journalism, and the duality between advertisers as content and ...more

Peter Davidson has a post worth reading titled Thinking About Product Blogs. ‘Many product blogs(PB) and small biz blogs(SBB) fail to define narrowly enough their audience and what they want to accomplish with their blog. Are you writing for existing customers or prospective customers? Both is the common answer. I ...more

I’ve been asked to submit a very short piece into a magazine with some basic tips for beginner bloggers which I thought I’d share here. They are not Rocket Science – pretty basic – but a good starting point for someone starting out in Blogging. – Keep it simple. Start ...more

Seth’s Godin has an interesting post unpacking three types of blogs. He classifies them as: 1. News Blogs – Chronicling the News of the day on a variety of topics from Politics to Gadgetry to Recipies. 2. Writers Blogs – Where a writer rants, raves, monologues, writes – generally original ...more