Darren Rowse

‘Touting itself now as “the world’s largest blog publisher,” Weblogs Inc. announced it has hired an editorial director and a vice president of sales and marketing. Judith Meskill, a communications consultant who writes a blog about social networking, will oversee the editorial side of the company. “We’re going to have ...more

Here is an interesting interview with Shawn Collins (an affiliate program manager) on the topic of ‘Since it’s increasingly challenging to reach the inbox of affiliates, with Spam filters, ISP black lists, abandoned email addresses, etc., I think RSS will emerge as the preferred tool for communicating with affiliates…. It ...more

‘Advertisers including Paramount Pictures, The Wall Street Journal, and The Gap are successfully reaching niche audiences for a fraction of the cost of traditional advertising and a handful of bloggers are earning six-figure incomes from their blogs. Why aren’t more advertisers and bloggers getting together? Fear, ignorance and the knowledge ...more

Those of you using Adsense might be interested in some of the upcoming changes and directions of the program being talked about by Google executives. ‘ After building its business through direct-response search listings, Google is likely to expand into brand advertising. Speaking to investment analysts on the company’s first-ever ...more

Puneet Mehrotra has a good article introducing the The World of Contextual Advertising. He writes – ‘How much? Good question. I know of webpreneurs whose earnings range between $200 to $2,00,000 per month. Of course, it’s not child’s play. But no one said earning big bucks is a child’s play!…’ ...more

‘No matter how cool your site or how fabulous your product, you’re not going to generate enough sales to make your business viable unless you can generate traffic. You have to get the word out about your site and give people a reason to visit it, or else you’ll go ...more

Steve from Micro Persuasion has kindly posted a presentation he did on the Impact of Blogs on PR. It is a well thought out presentation that covers the basics through to some good conclusions on the topic – complete with powerpoint slides and audio. ‘Bloggers are the leading force of ...more

Doc Searls has an interesting post on making money with blogs in preparation for a session on the topic at the next Blogger Con. He asks a lot of thought provoking questions and then puts forward an interesting case… ‘As you can see, I have a position here. I believe ...more

The Command Post did a talk to editors of Associate Press newspapers recently and put the content of what he said up online – its well worth the read. ‘Here’s the lesson from Command Post: information in general, and news in particular, is now a flow, and not a stock. ...more