Darren Rowse

BusinessWeek has an interesting article that talks about another option for making money from blogs – through the infrastructure that makes blogs possible. They write – ‘While Web log entreprenuers search for a viable business model, venture capitalists are backing companies that make it all possible Ask David Sifry when ...more

Top Hosts have a very interesting article on Holistic Search Engine Marketing which is well worth the read. They suggest a multilayered approach that includes: – Pay-Per-Click (PPC) – Natural Search Engine Optimization (SEO) – Website Conversion ‘The fact that these components are most effective when used in concert does ...more

‘Volatility may no longer be the watchword of online advertising, according to DoubleClick’s third quarter serving trend report. “What’s most surprising is it’s no longer surprising,” said Kathryn Koegel, DoubleClick’s director of research and industrial development, who chaired the survey. “With such a new medium, we have often grown accustomed ...more

Fastclick is a revenue stream that will be suitable for some highly trafficked blogs. We trailed it recently on our Olympics blog and found that with the levels of traffic that we generated at the height of the games that it out performed all other revenue streams on the site ...more

Adsense Tracker is one of the most useful tools that any Adsense user could invest in. As the name suggests Adsense Tracker gives you statistics that Adsense does not even come close to giving you in their statistics/reporting package. Track Click Throughs from Each Page – For example – have ...more

Interesting post over at Digital Point on Read more AdSense Per Click Payout Based On Natural Rankings. The basic question – does Google rankings for keywords have an impact on the rate at which ads on those keywords pay out at? The thread starts with this: ‘I’ve noticed something interesting ...more

Kanoodle and Six Apart (makers of Typepad and Moveable Type blogging systems) are partnering together to offer Typepad bloggers the opportunity to run contextual ads to their site – and thereby add a revenue stream to their blogs. This is similar to what Blogger blogs can do with Adsense – ...more

Boston.com has a good article on ways to promote your weblog called Don’t let your blog get lost in the fog. They write – ‘But even good blogs can go unread, without a little extra effort to attract visitors. What’s needed are some eyeball magnets — blogging tools that will ...more

Have you ever been Slashdotted? It sounds painful doesn’t it – but its actually quite fun. Being Slashdotted basically means that you’re linked to by the mega-blog – Slashdot. The cool thing about the experience is that if you chance upon being mentioned on Slashdot that you are about to ...more