Darren Rowse

Today I want to continue our series of posts looking at principles of building a successful blog by looking at the topic of “trust”. A fundamental principle in marketing and relationship building is that people tend to do business with individuals or companies they know, like, and trust. This is ...more

As I write this it is the last Tuesday morning of the month and I’m sitting in a local coffee shop going through my ‘end of the month routine‘. It involves a large lattè (everything else hinges on this) and some delving into my blogs metrics to see how they’ve ...more

Once upon a time, I shared a set of slides from a presentation which outlines a variety of lessons that I’ve learned as a blogger. Over the coming months I intend to expand upon many of the points in that presentation – starting today with ‘Listening’. When I began blogging ...more

This post on using Tags and Categories on a blog was originally written by Michael Martin from ProBlog Design and updated recently by the ProBlogger team. Categories and tags are essential for blogs and content organization for many reasons: SEO Benefits: Categories and tags help search engines understand the structure ...more

Last week I shared some tips for busy bloggers on how to find time to blog based upon a lot of questions I’ve had of late on that topic. As part of that post I was intending on describing my own blogging routine – but on the spur of the ...more

Whenever I ask ProBlogger readers “what’s the biggest challenge that they face as a blogger?”, the answer I hear most is “Time”. Finding time to blog is something that all bloggers struggle with. Whether you are just starting out and blogging as a hobby, blogging as a part time job ...more

Today your task is to spend some time looking at your blog’s statistics/metrics package to see what you can learn from it. I encouraged participants in 31 Days to Build a Better Blog Challenge to make sure they had a metrics package installed on their blog before they started so ...more

When you use WordPress you’re given the choice when publishing between doing it as a ‘post’ or as a ‘page‘. Posts go up on your blog while ‘pages’ are static pages that you can publish without it having to go up on your blog. There’s a lot of reasons why ...more

In 2023, guest blogging remains a vital strategy for bloggers and businesses aiming to boost their online visibility, improve search engine rankings, and drive organic traffic. However, as the digital landscape evolves, so must our approach to guest blogging. In this comprehensive guide, we will examine current tactics to boost ...more