Two of the main critiques of Amazon’s new aStore (the new beta test from Amazon that allows you to make your own Amazon store) that I’m hearing from publishers are:
- It’s hosted on Amazon’s domain which doesn’t look that integrated with your site
- There’s no link back to your site from the store
One of the more creative ways I’ve seen the aStore used in the last two days (and I’ve seen a few of them) is by John Jantsch from Duct Tape Marketing who has added a store to his site using iframes. This enables him to put the store on his own domain ( ) and also to put his own header and footer around the store with whatever links he wants back to his own site.
I haven’t seen anything on Amazon’s site saying that this is against their terms of service but it could be worth checking if you’re going to give it a go.