Today AdSense announced that they are drawing their ‘Referrals’ program to a close and are relaunching a new Google affiliate network. In actual effect the new affiliate network is not ‘new’ – but a rebranded version of DoubleClick’s Performics Affiliate Network which they acquired in March.
This is news that many of us expected – particularly since Google bought DoubleClick earlier in the year. It’s also not surprising as most publishers that I know have had very little success with the Referrals program within AdSense. In fact I’m one of the only people that I know who made much from it – and that almost dried up when they changed the referrals program for AdSense.
If You Promote AdSense Referrals Products…
If you’re a blogger promoting some kind of AdSense Referrals product it’s time to remove the ad and replace it with something else. You can still run the ads but they’ll stop working in the last week of August.
It is not clear whether the referrals that you’ve made that have not converted will also become void in the last week of August also. This is something I’d like to see AdSense clarify as some of their programs have quite long lead times for those that you refer to ‘convert’ and therefore to earn you money.
Google Affiliate Network
The new Google Affiliate Network does not something that everyone will be able to use. They say that they are targeting sites with largely US based traffic – I’m yet to see any clarification on how they’ll be filtering publishers, whether there is a traffic based minimum to get in etc. Time will tell as publishers start applying. At present I know that Performics has accepted me as a publisher (I was previously using it) so it’s not too hard to get into I hope!
No More Google Affiliate Products
Those of you promoting ‘Google Products’ through the current ‘Referrals’ system should know that there are no plans at this point to have these products available to promote through the new affiliate network. They may come later but my sources at Google say that these programs are coming to an end and there will be no immediate way to make money by sending them new AdSense publishers, AdWords advertisers etc.