This Guest Post was written by Wendy Piersall from eMoms at Home.
Although Darren writes frequently on the ways to monetize a blog, it’s no secret that many of his tips work best on a product-focused site such as his. This leaves many of us who write content-focused blogs scratching our heads sometimes, wondering how we can translate the monetary success of a product blog into our own content blogs.
The fact of the matter is, you can’t. Making money off of a non-product blog takes a completely different approach, and much of the earning potential of this kind of blog is created indirectly.
Darren goes into great detail on the indirect methods of making money from blogging in this rather timeless post. The points he covers include consulting, book deals, business partnerships and speaking opportunities among others.
These opportunities are open to pretty much any writer on the planet. But the way to really leverage them to your advantage takes good blogging skills as well as good old-fashioned business and people skills:
- The Ability to Sell – The most successful people in business are sales people – but I’m not talking about just selling products. Visionary leaders sell us on ideas, beliefs and indeed they sell us on ourselves, by influencing our thoughts and actions.
- Solid Networking Skills – Not many people get to the top alone. I’m fond of saying that groups of people function at the level of the ‘lowest common denominator’, meaning that many times we do the bare minimum that we can get away with. Make it a point to know successful people for the simple fact that it will force you to raise your own standards (the doors they can open aren’t bad, too!).
- The Law of Reciprocity – Add value. Give to get. Successful bloggers know they have something to offer, and ensure that their focus is on giving rather than getting. When you give a lot, the receiving part is a natural part of the cause-effect equation.
- Get Uncomfortable – Becoming well known is something that many people aspire to, but in actual practice, pushes us to the absolute limits of what we feel we are capable of. Andy Wibbels has said it far more succinctly than I could, “If I don’t feel like a fraud at least once a day then I’m not reaching far enough.”
- Strong Branding – Developing your own unique voice is critical, because millions of blogs are a dime a dozen. No matter if your readers love you or love to hate you, it is most important that you develop yourself as a “brand” and build on that foundation congruently.
- Determination – Otherwise known as motivation, inspiration, etc. When it comes right down to it, finishing a big project can get downright boring at times. It’s easy to lose steam when results seem months or years away. Sometimes it takes a good old fashioned pep talk from a friend to stay on track until that book deal is within reach.