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Check Out These 5 Noteworthy Blog Design Trends

Posted By Kelly Exeter 18th of August 2017 Blog Design 0 Comments

5 noteworthy blog design trends

Blog design sure has come a long way since I started doing them 6-7 years ago. Back then the designs were very … bloggy.

The most recently written post was given all the prime real estate on the home page, with the next most recent posts appearing beneath it. Sidebars were crammed full of stuff that would take you away from the site (blogrolls, sponsor ads, Google Ads) along with things that really didn’t need to be there (remember tag clouds?).

We then experienced the ‘magazine site’ evolution. Bloggers realised that serving up just one visible post on their home page was folly. What if a new reader wasn’t interested in that post? They’d be gone in an instant. Magazine style sites allowed a new reader to scan all the most recent posts, and/or the recent posts from major categories, decide where they wanted to start, and dive in there.

Today we’re in the midst of a new evolution for blog sites. Blogging has become a crowded and noisy space and to stand out from the crowd, bloggers now have to act and treat themselves like brands.

Which is why most of the world’s top blogging sites now look like brand websites where the blogger is the star of the show. This has helped give rise to the following trends.

1. It’s all branding above the fold

For years, big brands have been using the area above the fold on the home page to make it really clear what they stand for, who the website is for, and what the website is about. In the past few years, bloggers have used the same to differentiate themselves.

Gabby Bernstein’s design is a great example of this:

Video is used cleverly to both show the face of the site’s author while conveying her unique energy and vibe. The tagline overlaying the video dictates quite clearly who the site is aimed at.

Planning with Kids’ Nicole Avery takes a similar approach on her site.

She’s seated at her kitchen table, has a lovely smile on her face, and is offering the reader checklists to simplify the repetitive tasks of family life. If you’re in Nicole’s target market (overwhelmed parents), you immediately feel at home.

What if there’s no face to your blog’s brand? Then you’d do as Copyblogger has done and use a relevant image plus on point copy to ensure if someone in your target market lands on your site, they know this is the place for them:

2. Credibility counts

Another way to stand out from the crowd today is to display the logos of media outlets where your work has appeared or where you’ve been featured. These all fit neatly under the header of ‘As Seen In’, as Nicole has done on Planning with Kids:

Or ‘Featured in’ which is what Ramit Sethi uses on his site:

Displaying these logos gives you and your site instant credibility. It shows that well-respected media brands rate you highly.

3. Professional imagery

I’ve been banging on about the importance of imagery for years. Today, more than ever, it’s crucial to the success of your site. You can see above that Gabby, Nicole and Ramit have all brought in professional photographers to capture them and their brands.

Nikki Parkinson is another who’s always prioritised high-quality imagery when it comes to her personal brand:

And the Merrymaker Sisters show how great images can have people salivating over your blog posts too:

4. Wayfinding

If you’ve been blogging for five years or more, there’s a good chance you’ve created content that covers quite a wide range of categories. Using ‘wayfinding’ design elements to quickly and easily direct people to the right content for their needs is a smart way to help people find their way around your site.

On Michael Hyatt’s homepage he asks people, ‘What can I help you with?’:

Nicole Avery takes a similar approach:

5. Loads of whitespace

In design, whitespace isn’t just ‘any space that is white’. It refers to space in general.

When elements are crammed close together, there’s not much whitespace and this makes the reader subtly anxious because they don’t know where to look first.

When the elements on a page are given room to breathe, the eye is more easily directed to the things that are important, and the brain feels happier because it knows what to do.

Chris Ducker uses whitespace really well on his home page.

Here is an example where the background is a coloured image:

Having all the text justified left leads the eye naturally down the line of text … and then over to the right where the image is able to come through because there is not text there. The image, despite being subtle, neatly supports the word ‘community’ in the heading.

Notice also that the Youpreneur logo, heading and button are given fairly equal weighting as far as the eye is concerned, but the brain is able to easily process all three, in the right order, because of how nicely spaced they are.

Here’s another nice example of whitespace on Chris’ homepage:

Again, it’s clear to see how the spacing of all the elements allows the eye to track around easily, and for the brain to process which thing it wants to click without too much angst.

When it comes to implementing good whitespace on your own site you want to look at the space between everything; images, lines of text, headlines and the text below, your logo and the top of the screen. Ensure every element has an appropriate amount of room to ‘breathe’.

In summary

As mentioned at the top of this piece, the blogging world is a noisy and crowded space today. Great design allows you to differentiate yourself to readers and show them you take your work seriously. Cover off the five points above on your site and you’ll be well on your way to standing out from the crowd.

Are you using any of these design features on your blog? 

About Kelly Exeter
Kelly Exeter is a writer, editor, and designer who’s endlessly fascinated by the power of the stories we tell ourselves. She explores these on her blog and in her books Practical Perfection and Your Best Year Ever. Connect with her on Facebook, Twitter, and Instagram.
  • Hey Kelly – Great post!

    Your images speak a lot information!

  • I am huge on above the fold branding Kelly. Folks see a nice background video of a peaceful beach scene and my Blogging From Paradise brand logo on their visit to my home page. I have built my brand by giving people a clear image of what the brand is about as soon as they arrive to my website.

  • Lucas Smith

    Hi Kelly,

    These are some really great tips. Psychology really does come into play when it comes to these kind of things. I read an article once that the reason most social media platforms are colored light blue is because light blue piques the creative side of our minds plus it induces a calming aura, effectively making the user feel more relaxed and carefree. That’s why most social media users don’t mind the time when they are surfing. I think it would be a great addition to your tips.

    Cheers,
    Lucas

  • These sites aren’t blogs in the traditional sense. They have blogs within them but they are basically marketing websites. Since “internet marketing” became a dirty term, because of some of the very dodgy practices going on (and that still go on, incidentally) everyone now refers to it as “blogging”, a much more benign term, which you then “monetize” (even though over 97% of “bloggers” make absolutely nothing for their efforts.
    In what universe is Gabby Bernstein a “blogger”?! She is selling books about “the universe” to people who want to believe in unicorns! This isn’t blogging, it’s flogging. It’s way beyond a monetised blog. It’s a full-blown sales site. Using WP doesn’t make you a blogger. She might not be. using WP, of course, her site blocks attempts to discover what CMS she is using!

  • Thanks Kelly for sharing these blogs! Problogger should be included on this list.

  • AAARRRGGHHH… Kelly, I so need to update my blog front page design!! I had been getting the urge to move away from having the new posts at the top… and reading this has just made my brain have a huge AHA moment.

  • Thanks for your article! I have been looking for quite a long time and fortunately I read this article! I wish you would continue to have valuable articles like this or more to share with everyone!

  • web design and derby

    Such a wonder full article and also help full for all.

  • Great post! Blog design is really important if you are trying to drive more readers to your blog. A good template will not only attract customers but also gives your readers amazing visual experience.