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5 Blogging Tips From A Social Entrepreneur

blogging tips from a social entrepreneur

This is a guest contribution from James Aschehoug.

While the modern social entrepreneur may be heavily focused on ideals — whether they be ideological, concrete, or hopefully a mixture of both — it is necessary to use all of the relevant tools and technologies available to help your dream become a professionally sustainable reality.

Your company can and should have a blog in order to bolster your online presence by reaching new audiences and engaging existing ones, and establish your company as a leader in its field.

Perhaps you have already begun a company blog and could use a few pointers, or maybe you are unsure as to how to go about setting one up and generating posts that will make blogging worth your personal and professional while.

Here is a look at 5 blogging tips from one social entrepreneur to the next:

Listen to your audience

Blogs can be prone to pitfalls on account of providing the information it thinks it should, rather than being focused on what the intended audience would actually like to read.

It is advisable to invest in some initial audience research in order to maximize the value they can receive from your blog and thus make blogging a worthwhile endeavor. What types of people are you currently reaching, and what types are you trying to reel in? Check out their comments and concerns, as well as their responses and engagement with other companies in your field to discover what information they want and need to read, and craft your content accordingly.

Some of the most popular and effective blog posts directly answer questions posed by individual audience members, so keep tabs on the conversation and actionably respond in turn.

Maintain consistency

Consistency is a key value for any business, yet a lack thereof is quite easily identifiable by the discerning online reader.

Once you have your blog up and running, make sure it functions consistently and concisely. Adhere to an editorial calendar and style standards to ensure that your readers know exactly when they can expect to read new content in a style, tone, and voice that remains present and unchanged throughout all of your company’s endeavors.

Consistency breeds credibility, which in turn can foster a halo effect that will elevate not only the content included on your blog, but also generate positive brand awareness across all other initiatives.

Provide genuine value

This point comes off the heels of the first tip of actively listening to your audience and responding in kind.

Especially in the field of social entrepreneurship, the bulk of your readers will be more privy to the words you say and how you say them, as opposed to readers of a generic, high-and-dry business blog. When your readers come to you, they will be doing so in order to learn something new and/or receive something that will be of true value to them going forward, and will be able to see through fluff easily.

It goes without saying that your blog should not overtly sell or over-promote, but rather focus on being personable yet professional, and aspirational yet actionable. Readers interested in the efforts of socially entrepreneurial companies automatically expect the company at hand to have a solid conscience and put social good with lasting value at the fore of its operations.

Stay updated with best practices

Blogging has blossomed into a hybrid art form and science in itself, and keeping track with the best, most updated blogging practices will give you a leg up in the game. There are many points to consider here, including but not limited to: having at least a foundational grasp of SEO, incorporating images and other rich media, making your posts digestible with concise subheaders, shorter sentences and paragraphs, including CTAs when relevant, contributing posts to thought-leading publications in your field, inviting guest contributors to write on your own blog, making the most of social sharing, and much more.

Show your true colors

As a social entrepreneur, you likely have a lot of heart and concern over the intricacies of your projects — and fortunately this is a field in which it is not only permissible but advisable to wear your proverbial heart on your sleeve. “Passion over profit” is the mantra to keep in mind in all of your business communications, including but certainly not limited to the content curated for your blog. This does not mean that your blog posts should be preachy, but rather honest and straightforward expositions on the company’s culture, existing status and initiatives, and goals for the future.

Authenticity, intimacy, and humility are three values that are especially important to the realm of socially conscious companies, and can help elevate your blog to become a trusted resource for an engaged community of socially conscious, discerning readers.

If you adhere to these five blogging tips, you will be better poised to run a successful blog that will supplement your socially entrepreneurial endeavors. With the right strategy and content, you will have greater leverage to engage your readership, promote your company’s efforts and aspirations, and form a dynamic community of like-minded, socially responsible individuals.

James Aschehoug is the co-founder of URIJI JAMI created in 2015, he is a British and French national based in London. His passion is to inspire people to do the things that inspire them.

About Guest Blogger
This post was written by a guest contributor. Please see their details in the post above.
  • Hey James,

    Glad to read your wonderful post and I totally agree with your points. In blogging, bloggers always required to create content which can satisfied your target audience. Consistency is always appreciated when it comes to blogging because it is the main key which helps you to rise in your zone.

    These are really great tips and sounds very helpful to maximize productivity level. Thanks for sharing.

    With best wishes,

    Amar kumar

  • Hi James,

    You have really focused on real and honest points in blogging…being unique and consistent with your work as blogger is really important..also i agree that bloggers should always provide content which are helpful to the targeted audience….really in blogging if we follow these tips we can build Trust among the audience,which will make them to visit our blog again and again…great post James…thanks for sharing…!!!

  • Hello James,

    Some really great tips listed.

    • Knowing your target audience is really the key.

      If you want to build a profitable blog, know their age, demographics, their needs and wants and every other thing.

      Without knowing your audience, it’s impossible to sell products or services.

      Also make sure to analyze your competition if you want to stay ahead of your game.

      Influencer marketing also plays an important role if you want to boost your authority as a blogger, marketer or SEO expert. Always provide value before seeking help from others.

      Great write up.

  • It might feel like yet another thing to do, but blogging is so valuable for getting your message out and for engaging with readers. Consistency is the the most important thing I think, then making posts easily readable and visually appealing.

  • Thanks for the tips. I think maintaining consistency is one of the most import. It will help your readers get familiar with you.

  • Hi James,

    These are definitely some great tips. I agree that consistency and listening to your audience is huge. Once you’re audience starts growing, they’ll know when you publish new blog posts. If you’re not consistent with your blogging schedule, they won’t know when to expect your blog posts.

    I’ll definitely keep these in mind whenever I publish new blog posts. Thanks for sharing these tips, I know that they’re going to help others.

    Have a great day :)

    Susan

  • James,
    these simple tricks are what most of us tend to forget, as they are so “easy”.
    Consistency & genuine value will take you a long way.

  • Hi James,

    I’m so happy to read your awesome post and I totally agree with your points. In blogging, we bloggers are always required to create thrilling content which can satisfied our target audience. Consistency is another thing which always appreciated when it comes to blogging because it is the main thing which helps us to rise in our zone.

    you’ve shared great tips and sounds very informative to maximize productivity level. Thanks for sharing.

  • Hey James,

    Really some of the best tips are added in the blog post. Consistency is the key to be a successful entrepreneur. The initial stage is really hard we all know and this is the time which will decide your position. Giving up in this initial stage is the biggest mistake of all beginner.

  • Great Article, couldn’t agree with you more. Audience research is crucial, and the top 5 Audiences are USA, UK, Canada, New Zealand and Australia. Consistency works great because Google loves fresh content, Blog Posts between 1000 – 2000 words is advised because it also boosts your domain authority. Keep up the great work.

  • Hey James
    Thank You for sharing these tips with us. Consistency is really important in the blogging as it is good for a visitor as well as for the Google Bots who came to index our new content. Consistency fastens the Indexing process on Search Engines.
    All the points you mentioned seems very practical and would produce some good results.
    Great Post. Enjoyed the read.

  • Mak

    Thanks for the tips! We often get carried away by the urge to continue publishing new content, and consistently that we don’t notice when we loose focus. It is important to generate content that adds value to ‘our’ audience

  • Blogging is about sharing useful and interesting things with readers. Blogging is not an easy task; it requires commitment, time, effort and patience. Thanks.

  • Hey James,

    I must confess that you have described it in a very decent manner. I totally agree that consistency is the basic key to get your audience engaged with you on the social media. Further, if we ignore our audience that can make them to ignore us as well. We have to be practical with all these tips to get more audience.

    I’m bookmarking this page.

  • Hi James,

    You have identified a number of areas that I have definitely failed at in the past and really need to pay more attention to in the future.

    Your comments in relation to consistency make a lot of sense, a savvy visitor will definitely pick up on inconsistency when it comes to not just the look and feel but also the style in which you write.

    Providing genuine value also stands out to me. So many blogs are written simply to try to sell a product or service. Adding genuine value for a visitor is a great way of starting them off in the process of moving from visitor to customer.

    Thanks

  • Hi James,

    Listening to your audience is a biggie.

    I just fielded a handful of blog post ideas via my email list and social media followers and friends to find my next few post topic. Hands down, my popular posts sprout in the minds of my readers. Every time. I recall 1 post in particular. This reached page 1 of Google for a semi competitive keyword and it flowed from one Facebook buddy who had trouble marketing his blog.

    A few days later I created an engaging, helpful post that drove a bunch of targeted traffic, nabbed blog comments and most of all, helped my readers with their marketing problems. Mission accomplished. All because I listened.

    I weave some mean posts – in a good way – when I go solo, or spot some problems here and there, but my most popular posts almost always come to me after I ask questions and readers respond with blog post ideas wrapped up/disguised as problems.

    Super post here.

    Signing off from Thailand.

    Ryan

  • Social entrepreneurs drive social innovation and transformation in various fields including education, health, environment and enterprise development. They pursue poverty alleviation goals with entrepreneurial zeal, business methods and the courage to innovate and overcome traditional practices. A social entrepreneur, similar to a business entrepreneur, builds strong and sustainable organizations, which are either set up as not-for-profits or companies.

  • This is something we hear every day though but still these are the basic things one should always keep in his mind like listen to your audience, taking the best out of you and providing genuine and quality content.
    Thanks for this great info.

  • Hi James

    Such a nicely explained post. I was about to skip it. But those middle points did not let me skip..
    I am a newbie and this will definitely help me in future. Thanks for sharing it.

  • I agree with what you said James, especially the point about showing your true colors. I see blogging first as a way to connect with people, then all of the other benefits come afterward. Honesty and transparency are always the best way to make real connections. People like to see your struggles and share in your triumphs.