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1 Man Blog Sells for $15 Million Dollars

Posted By Darren Rowse 2nd of October 2008 Pro Blogging News 0 Comments

I’ve had four people email me this news in the last 10 minutes. PaidContent is reporting that a WP blog by the name of Bankaholic has just been acquired by BankRate For Up To $15 Million.

Bankaholic has a staff of 1 (Johns Wu) who will remain on at the blog.

If this price is true it’s a fairly decent sale for Mr Wu (understatement of the year) – the blog has an Alexa ranking of 42,168 and averages less than 20 comments per post. The blog does seem to rank very well for a lot of bank terms and I’m sure drives targeted traffic and would convert well with affiliate products – but this is still a fairly inspiring sale!

Here’s the Google Trends chart of the blog showing a steady growth over the last year.

Hat tip to Patrick who was first to let me know of this.

updated for accuracy

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. OMG, the amount is really huge, hope i also can be like him

  2. Has anyone looked at the back links of this blog. Don’t they look a little shady?


  3. A very innovative viral marketing ploy by BankRate.

    They are counting on all of us to write about it, thus promoting those keywords and their corporate identity even further.

    A little more ingenuity:


  4. Sweet….That is VERY do-able…I am working on my 15 mil right now….day by day..I would certainly say that the web real estate is the present and future best method of acquiring income producing assets..

  5. Man!! This is “good money”

    15 million in the pocket for a 23 year old guy, not bad at all!! :)

  6. Write quite good.Give you to encourage, next time again come to your crest once(*__*)

  7. Wow! That’s pretty sweet! Any word if this actually went through?

  8. $15 M is really a handy amount. lucky dude ..

  9. I have a Working From home blog and I am definitely adding a link to your article!

    It just goes to show you that you never know where your next financial opportunity is going to come from!

    Here is a 1 man blog that sold for so much money and its a blog that one man started – I hope this encourages many, many people!

  10. I wish someday I could do the same! :)

  11. Congratulations Bankaholic. You deserve it and I hope that one day, someone will buy mine too.

  12. Are you kidding me?The blog is so simple yet so valuable. I have never thought could be this much profitable. The fact that the blog is monitored by only 1 person makes it more amazing. If I had heard this news from elsewhere, I would think it’s an hoax for companies that offer blogging products to attract more customers.

  13. I can see in Google Trends clearly that the blog is seemed to be falling now.
    Though 15M is a very good amount you can see that the blog ranks very well in banking keywords. So BankRate will have good profit from it easily. The blog has a Compete Rank of 3,864 and represents very good US traffic.
    This is also a good outcome of niche blogging :).

  14. Wow! Good for Johns Wu!

  15. This bothers me… GREATLY. That lucky b@$t@rd. :-)

    Actually, stories like these are great because they inspire the little blogger.

  16. oh yeah well a couple weeks ago I found a gift card for Red Lobster on the ground … the date on it said 2007 but I looked online and it still had $20 on it …. so I had the all you can eat shrimp …. and it was awesome … and ok that in no way compares to lucking into 15 Million dollars … but did I mention it was all you can eat Shrimp !!!!

  17. Great to know about it. $15 million for the blog managed by one man. great

  18. Wow, that is really incredible, he ought to write a book!

  19. HOLY COW! now that’s a good life.. i wonder if now my blog cost.. lol

  20. This story was really inspiring although it’s old.

  21. I now see how the $15,000,000 amount was calculated.

    I first went to paid contents website and saw two figures. One for $12.4 million and the other for $2.5 million. I took the two and added them up with one another and it came out to be $14,900,000 – and with that it was rounded.

    It is good when an acquiring company allows the original creator to stay on board to continue doing what he is doing.

  22. Yes, I agree that he put a lot of time and EFFORT into building his site. I however disagree with people who say he mostly bought links to build that site. You see, the biggest problem with google punishing sites that buy links is that a competitor can harm another’s rankings by going to well known sites that sell links and buy links that link to the competition’s site – to hurt them. So, unless google is crazy and foolish, it should take it easy on punishing people who it assumes bought links.

  23. That’s awesome. And Hats off! to Wu. Sincere effort paying off.

  24. Great Post man…
    Its will motivate to new blogs user to write unique content and promote blog systematically so you can get actual value of your blog.

    Hope you peoples earn the same value for your blog.

    Good Luck

  25. I might be convinced to sell my blog. Only $13.5 million. I’ll even throw in a free ebook. What a deal. Any takers??

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