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YouTube offer Publishers AdSense Embedded Video Players

Posted By Darren Rowse 29th of September 2007 Adsense 0 Comments

Adsense Preview 1I’ve had a number of readers email me in the last 24 hours to let me know that they’re seeing options to monetize sites using YouTube custom video players with AdSense units in them.

Perhaps this was announced previously without me noticing it – but I can’t find any official announcement of it – but YouTube now have pages that talk of how this is available. Their blurb on it reads:

Video Units

Enhance your site with high quality, relevant video content from YouTube partners, and earn extra revenue along the way.

* Relevant, Premium Content

Deliver high quality video content to your site. Choose categories, individual content providers, or have Google automatically target your site’s content.

* Targeted, Non-Intrusive Ads

Earn revenue from relevant, user-friendly ads targeted to your site and to the videos being played.

* Enhanced User Experience

Attract and retain users with highly relevant, frequently refreshed video from popular content providers.

* Customizable Players

Customize the color theme and layout of the player to best fit your site.

* Ready? Get Started!

You’ll need to sign up for an AdSense account to start using Video Units.

Sign up for AdSense now.’

The screen also has a little screen shot of the ads in action with the ads appearing above the video in a new kind of YouTube Player (pictured above and below).

Adsense Preview 2Like I say – this may have been announced somewhere previously – but it seems to be new and something that only some YouTube account holders are seeing at the moment (I can’t see it as an actual option on my account yet). It’s a little odd because on the page which talks about this it says to click a button to use it – but there’s no button – just a link to AdSense.

Here’s a screen shot of the page which mentions it:


Have you seen this anywhere else (or have I been sleeping)? Is it available to your YouTube account?

Here’s a link to the page where the AdSense/YouTube program is mentioned (update: YouTube seem to have killed this page).

Thanks to JKK Mobile who was the first to email me about this.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. Grant says: 09/29/2007 at 1:46 pm

    I saw this yesterday also but today when I tried to find it again it had disappeared!

  2. I knew they were going to be doing this soon. Weird they have ‘Beta Released’ this though and haven’t made any official announcements about it. I’m not quite sure if it’s a good thing, or a bombardment on our senses with Google Adsense

  3. Awesome! I was waiting for when this would be available. I guess we all knew it was coming.

    Some other ad network has something similar, but YouTube will reign supreme.

  4. Google monopolizes everything it touches.

  5. I don’t think this is available yet. I opened my google adsense and youtube but I cannot find it anywhere. Maybe they were just testing it. I’m excited about it though.

  6. Last week they sent some mail about Adsense Videos…I guess its this….

  7. They haven’t put up a sign up form or anything about signing up yet.

    If they require the users to click an ad before they can play the vid then that would be awesome!

  8. on the other words, I think, this is like a new site widget.

  9. This was Google’s plan all along. It is the main reason they bought YouTube, so they could enhance their advertising with videos.

    If you have ever tried to use google’s video services you will know why they bought YouTube.

  10. Thats a welcome new, but nothing new in terms of concept, it was in the making.

  11. alex briscese says: 09/29/2007 at 8:07 pm

    I see the same page Darren put in the post, without the button to click…but I guess that within a few time this will be available, I’m impatient!

  12. Thanks once again for the heads up on new features that are out there. I had not previously seen these and will check it out later today.

  13. “If they require the users to click an ad before they can play the vid then that would be awesome!”

    No, it would not!

  14. warrior blog – “If they require the users to click an ad before they can play the vid then that would be awesome!”

    huhu..hopefully it happen :p

  15. Some of the AdSense units have been showing video for months now, I think it was only the box-shaped units if you don’t have them set to show text only, so maybe they decided to integrate those units with YouTube, now that they just announced rich-media ads? I’m sure we’ll see plenty of mashed up craziness in AdSense units as they test what’s possible.

  16. So, video ads should be shown if you have enabled images and if you have the right ad format( https://www.google.com/adsense/static/fi/AdFormats.html#video ). That’s great.

  17. “Google monopolizes everything it touches.”

    Oh yeah! I agree! This trend isn`t so nice as some people sometimes say.

  18. I am already using Youtube on a daily basis. Might as well use it now to make money :)

  19. Last week they sent some mail about Adsense Videos…I guess its this….

  20. Maybe they are only using those new to Adsense as the beta testers. I can’t wait to test this out, though!

  21. Only found the page after following the link from this Problogger post to the Youtube page, which required me to log on to view it. Otherwise, the page does not show up, or maybe I have not been able to locate it. Hopefully, when there is more understanding about this “new” video feature with adsense, it will be found more easily.

    Needless to say, it looks like I will not be using this feature due to restrictions to be in the program or lack of knowledge about where the whole set-up is exactly located on the Website.

  22. Glad to see another incom stream.

  23. Thanks Darren for your Fast information. I checked my adsense account and could not any thing of video ads sort of thing. Do we need to have a account in youtube for it to get enabled.
    I am really not sure.

  24. Ok, here is a mention on the YouTube Blog:


    “Today we’re offering select partners the ability to incorporate YouTube InVideo ads into their content.”

    This isn’t just about grabbing videos from YouTube and displaying them on your website, and getting relevant ads added. You’re going to have to produce video content that is approved by Google.

    This could be great for youtubers who create good content. I imagine there will be filters to stop people from monetising crap videos. (ie obvious ads, spam, hate videos, or just plain rip off merchants)

  25. hmmm, this site: http://googlesystem.blogspot.com/2007/09/youtube-video-units.html seems to contradict a bit of what I say, which is at most – a best guess.

  26. It’s a good news to us who’s monetized website or blog…

  27. I think this is a lot better than what Google tried earlier by inserting ads into the content! Atleast now the ads are separate, and I think the best thing to do…

    I like the approach which Google uses to monetize products. They keep it free for the users and help the advertisers by bringing better places to display ads… and in the process Google along with publishers make money!! Great going Google!!

  28. It would be great if Google would let users who host their videos to use a special video player that wouldn’t link to YouTube but allow us to display Adsense ads.

    I think that it’s how Scanscout works. Now if the big G decides to do that, count me in!

  29. How about thenewsroom.com ? publisher can automaticly set to play the news video ads and embed it to the blog and get paid with CPM based.

  30. I.ve followed the links to my YouTube account page but can’t see any reference to adsense. It all seems a bit vague at the moment. Has anyone found anything more deffinate.

  31. I followed the link and it takes me to my youtube account page. I’m guessing this is not it? Can someone help me out?

  32. There have even been posts about a need for publishers to use the 300 X 250 rectangle format. But like some of the others all I have seen is adsense documents, nothing from or on youtube.

  33. I’ve seen them a few times, and so far I have to disagree on the “not intrusive” bit. The same stupid ad kept coming up and covering the text of a subtitled video and I had to keep clicking the “x” every 5 or 6 seconds in order to see what was happening.

  34. This sort of thing is better than having to view the ad before the actual clip shows. I think it’s a good move.

  35. Gppgle Rep says: 10/10/2007 at 6:44 pm

    @ WarriorBlog

    What planet are you on! Where I come from that is called click fraud.

  36. this was finally officially launched…

    anyway – great find Darren

  37. There is a lot of talk online about this development.
    I came across another way of monetising vids and not just YouTube ones – blinkx adhoc. Have any of you heard of it?

  38. I only can add 10 videos on it.. How can I add more?

  39. I believe there are a number of companies now that will assist you with co-partnering adsense campaigns on YT

  40. Torgr says: 12/04/2007 at 8:31 am

    Well ok, Got it buddy :)

  41. Hi
    I just added it my site, the problem for me is even the smallest video screen is 400px, which means I can only add it to main content and not in my side bar

  42. followed the link and it takes me to my youtube account page.

  43. I had a you tube account and it took me to http://www.youtube.com/my_adsense_players
    and from there you customize an adsense player, theme, content and after it gives you the code to embed on your page… well there is where I get stuck, I’m not sure if I embed it into the template or just as a widget.
    I appreciate any comments

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