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Write an Elevator Pitch for Your Blog [Day 1 -31DBBB]

Elevator WomanWelcome to Day #1 of the 31 Days to Build a Better Blog Challenge. As on each day of this project today I’d like to present you with two things:

  1. Some Teaching/Theory
  2. A Task to go away and Do

Teaching

Today’s task (outlined in full below) is to develop an Elevator Pitch for your Blog. Let me explain why.

What is an Elevator Pitch?

“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100-150 words).”Wikipedia

Many business and self improvement type courses teach students to develop an elevator pitch for their business (and even for themselves). The idea is to have something short and sharp that you can say about yourself when the opportunity arises instead of bumbling your way through explaining what you or your business does (and miss an opportunity).

The goal is both to communicate what you do and to get the person you’re communicating it to to want to know more.

Elevator Pitches for Bloggers

While the idea of an elevator pitch is usually something that start up entrepreneurs are encouraged to do when looking for investors – developing an elevator pitch for your blog is also a smart move also.

One of the most important reasons to do this exercise is that to develop an elevator pitch YOU as a blogger to have thought through and crystallised in your mind what your blog is about.

If you’re fuzzy on what your blog is about it’s unlikely than anyone else will have much of an idea either.

Knowing what your blog is about helps you in developing every aspect of it including:

  • Writing Content
  • Promotion and Finding Readers
  • Search Engine Optimisation
  • Networking with other Bloggers
  • Branding
  • Design…. the list can go on.

In fact almost every task that we’ll be doing in this next 31 days should flow from this task.

Other Reasons for Developing an Elevator Pitch

Of course coming up with an elevator pitch is not just for your own benefit. Once you’ve got one it is brilliant for communicating what your blog is about to readers (both the ones you already have and potential ones), other bloggers, potential partners, media/journalists, advertisers and even to friends and family members who might not get what you’re doing.

Once you’ve got your blogs elevator pitch there’s no limit to the places and situations that you can use it (either part of it or in its entirety). Here are a few that come to mind:

  • Your blogs tag line – having a short, sharp and descriptive ‘tag line’ for your blog can be a powerful technique for quickly communicating to new readers to your blog what it is all about. Readers who don’t get a sense for what your blog is about are in danger of leaving quickly – so a tagline that is displayed prominently on your blog can be a great way to hook them in.
  • Your about page – the about page of a blog (if you have one) is one of the most read pages of a blog by first time visitors. It is an ideal place to communicate what you’re about and to ‘sell’ to potential readers why they should subscribe and come back.
  • Real Life Conversation – whether it be at a conference, in business interactions or just in everyday conversation, the topic of your blog is likely to come up from time to time and these interactions can be an ideal moment to pull out the elevator pitch to describe what your blog is about.
  • Business Cards – I get a lot of business cards given to me at conferences and to be honest at the end of the day I can’t remember who gave me most of them. Adding an elevator pitch to a card can help trigger who you are and what you do in the mind of those you chat with at these busy types of events.
  • Pitching to Media – One of the things I’ve noticed about many journalists is that they’re very busy people who are constantly being pitched with ideas for stories. Having a thought through and effective ‘pitch’ can help you get noticed and give a journalist a reason to listen to what you’ve got to say.
  • Pitching to Other Bloggers – Similarly, I find that if I’m being ‘pitched’ to as a blogger that I take more notice if the person pitching to me gives me a brief insight into who they are and what they do.
  • Email Signature – many people have links to their blogs in their emails, but a link can be somewhat meaningless on its own. Why not add your elevator pitch? Similarly signatures in forums can be a good place to have a short description of what you do to motivate people to check you out further.
  • Social Media Profiles – the same thing goes for all those social media profiles that you have. Why not use them to not only point people to your blog but to give them a reason to go there!

Where else would you use an elevator pitch? I’m sure there are so many more times to pull them out! Feel free to share other places you’ll be using yours.

Your Task for Today

Take some time out today to develop an elevator pitch for your blog. If you’ve already got one take a few minutes to review and refine it.

How to Write an Elevator Pitch for Your Blog

I’m sure there has been much written on the topic online but here’s some starting points that I use when doing this type of thing.

  • Solve a Problem or Need – I’m a big believer in developing blogs that fulfil real needs and solve problems that people have. The problem need not be a big one (like World Peace) but you should be attempting to create something that people need on some level. Communicate this in your elevator pitch.
  • Define Your Audience – who is your blog for? Who are you attempting to attract? IF your blog is targeting a certain demographic or type of person (and it may or may not) – include this in your pitch. If your blog is for teens, don’t develop a pitch for grandparents – target the reader you want.
  • Be Clear – don’t leave people second guessing what you mean or interpreting jargon – make your elevator pitch crystal clear.
  • Keep it Short – People have limited attention spans and capacity to absorb lots of information. Get to the point, eliminate unnecessary words and make it punchy!
  • Stand Out – be willing to use humour or powerful imagery to grab the attention of those that hear your elevator pitch.
  • Be Intriguing – your elevator pitch is unlikely to ‘convert’ people to read your blog all on its own – but it should entice them to learn more. You don’t need to say everything in it – but attempt to write something that is still in the mind of those who hear it long afterwards.
  • Be Energetic but not Hyped – you convey more than just dry information when describing your blog – but you also convey what YOU feel about it. This is important – if you ‘pitch’ someone with language and a voice that is dry and uninspired you’re unlikely to convert anyone into a reader. Show people that you love what you’re doing, that you’re passionate and that you care about your topic. But don’t go too far and hype it up beyond what it is!
  • Consider Using a Question – people are wired to answer and engage with questions. Ask them, even just rhetorical ones, in your pitch and you’ll hook people in.
  • Be Ready to Expand Upon Your Pitch – at a recent conference I had someone come up and give me what seemed like an elevator pitch about their blog. It worked really well, they got me interested – so interested that I asked them to tell me more. The problem was that they didn’t really have much else to say about their blog. See an elevator pitch as a conversation opener – something designed to lead into further interaction with people. You don’t have to say it all in your initial pitch – but you should be ready to say more if people are interested.

These are just the thoughts that come to my mind on elevator pitches (what would you add?). Not everyone will be able to incorporate all of the above points but I hope that some of it will help you to develop yours.

My Elevator Pitch
I have a couple of elevator pitches my blog here at ProBlogger. One’s short (just 6 words) and one’s a little longer (a minute or so). I use one or the other of them depending upon the circumstances and opportunity to share.

My short one is very simple – ‘ProBlogger helps Bloggers Build Exceptional Blogs’. I’ve used others over the life of this blog (and continue to evolve it) but have settled on this one for the time being because it is so simple, to the point and clear.

The longer version expands upon this and shares some of the ways that the blog helps bloggers improve their blogs by talking through a few of the main topics I cover.

Write Your Elevator Pitch

Once you’ve got an elevator pitch for your blog write or print it out and put it somewhere near your computer so that as you blog you can be reminded of it. You might also like to start to incorporate it into your blog as a tagline or in your about page – or even to write a post about it on your blog to communicate to your readers what you’re on about (the appropriateness of writing it as a post will of course vary from blog to blog).

Once you’ve done that – feel free to share what you’ve come up with in comments below. I’m looking forward to reading yours.

Tomorrow on the 31 Days to Build a Better Blog Challenge – tomorrows task is a writing task that will have you writing a particular type of blog post to use on your blog in the next few days.

Sign up for 31DBBB

If you’re not already signed up for the 31 Days to Build a Better Blog challenge you can find more information on what it entails here.

Update! Get feedback on your results, and see what others are doing over at the forum: Day 1 – Create an Elevator Pitch for Your Blog

Want More?

This task is a sample of one of the tasks in the 31 Days to Build a Better Blog Workbook – a downloadable resource designed to reinvigorate and revitalize blogs.

Join over 14,000 other bloggers and Get your Copy Today.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
Comments
  1. What a great start to Day 1! Following along from Vancouver, Canada, it looks like we’ll have tons and tons of comments to read by the time we get going on our tasks :)

    Here’s the pitch for a blog I’m working on (definitely open to feedback so feel free to critique!):

    The UltimateHandbook is the go-to destination where Ultimate players of all levels from all around the world learn plays, drills, strategies and skills of Ultimate Frisbee.

    Have you ever played Ultimate Frisbee? Did you know that Ultimate is one of the fastest growing team sports in the world?

    The UltimateHandbook is all about giving Ultimate Fisbee players an online resource on everything Ultimate.

    We feature animations of plays and drills, and give our visitors a way to ask questions about what they see. We also write articles covering a whole range of topics from Ultimate strategy and game tactics, to write-ups on training, eating right, gear reviews and the Ultimate lifestyle.

    Check us out at http://www.ultimatehandbook.com
    Or follow us on Twitter @ultihandbook

  2. I have a blog where I share quick tips that help me do something on my computer like converting media files or using margins on Google Docs. I used the pitch:

    “Tips and Tutorials to Make things Easier” after reading this blog post I have changed it to:

    “Computer Tips and Tutorials for non-IT Folks” I think it now looks more relevant to my main goal which is to publish tips and advise for non-IT users and secondly it also describes effectively what my blog is about.

    Thinking about the pitch made me realize that my blog’s title is not as good as it should be. Since I don’t have any significant number of readers right now I am thinking about changing it. But I can’t think of something that is short and describes my blog well.

    Noumaan
    http://easy-life.sabza.org
    Twitter: @noumaan_

  3. My website is about teaching actors the business side of entertainment…the current tagline says “entertainment, film, business, and life”

    Maybe “Learning the business of show business”?

  4. After reading this I decided to take a look at my “about” page. Turned out that there wasn’t a link to my about page on my blog!

    Well, got that solved..

    Looking forward to tomorrow

    “Mind the Beginner – A little blog on beginning, it sounds so simple but it’s quite complex. “

  5. Great post – it’s got me thinking! I am a quilter/mommy blogger, my desire to better my blog is to make it a marketing tool in the future. I’ve had in my header “A look into my creative side, the people and things I love.” since day 1. Now I’m rethinking, this is still true, but I also want my blog to encourage and inspire quilters and moms. . . . thanks for the exercise — I’m looking forward to this month!

  6. Thanks for the opportunity to join in on the 1st of your -31DBBB blog in nars –

    Your first assignment got me thinking-I had changed my bi line yesterday to read “WE ARE HERE TO ENTERTAIN WITH COMPUTER TIPS AND TRICKS-PHOTOGRAPHIC TIPS AND VARIOUS CURRENT EVENTS-WE MIGHT ADD A LAUGH OR TWO ALONG THE WAY–SIGN UP TO THE RIGHT AND WE WILL SEND YOU OUR WEEKLY NEWSLETTER”

    My Blog is named “Remains of the Day” I think now after reading your first lesson that my bi line is lame–and I am going to work on it to revise, also I have come to the conclusion after viewing most of your commentators blogs that the best Elevator Pitch should be The Title of your Blog–

    Mine Remains of the Day says not too much of what I what to place in my blog so you have got me seriously thinking to loose that name and develop a Hook Name for it–Looking forward to the Rest of the Blog in nar

    Wayne

  7. Whew! That was HARD. I’m not sure mine is specific enough, but I’m pleased with this: Musings of a Housewife is the online diary of a busy mother of 3 writing about everything life dishes out with a pinch of humor and a hefty dose of reality.

  8. Off to a fine start. Challenging beginning as my unpublished earlier work (the blog) will need lots of revision. Perfect chance to make something of no-so-much.

  9. This is great – I decided to start a blog just for this as it’s something I’ve wanted to do and have had a difficult time getting a good focus. This exercise has helped me get it.
    My tag line is
    A Wealth of Possibilities with Possibilities of Wealth

  10. Wow!

    Great start for a week.

    As everyone can see..we all need to self reflect and put down on paper what we are trying to achieve. This will separate our (or in this forum..your) organization from others. The hardest part is making the statement snap!

  11. Darren, I’m delighted to be a part of this series. I have a number of blogs, and they all need TLC, and you’re providing just what they need, thank you!

    Here are the pitches I’ve come up with for a few:

    Happy Nutritionist’s Nuggets – Certified Nutritionist who knows that everyone loves food, but wonders whether the food you’re eating is loving you back?

    HerBulletin – Medicinal Herbs working in Synergy to bring your body into harmony. How are you feeling today?

    Aspen the Yorkie – A little dog’s view of the world and how to be a happy, healthy pet, not matter what kind of animal you are…even human!

    Married to Politics – A wife finding her “political voice” in her struggle to come to terms with her husband’s love for politics

    Weeds and Seed Swap – Year-round fun in the Garden and Gardener’s Exchange – do you have something to trade?

    Now to go and add these to my blogs.

    Thanks again,

    Claudia

  12. Darren,

    This is an interesting way to kick this off – not what I’d expected.

    Since I operate a humor site, I think the shorter it is the better off I am. The tagline from my header sets it up pretty nicely:

    Unpaid Entertainer: The Unfiltered Observations, Stories, Musings and Humor of Heedless, Misanthropic Extrovert.

  13. Hi Darren, Thanks for creating this challenge – this is a great opportunity for me to put on my “business hat” and streamline what my business is all about. That said, I am guessing that an elevator pitch can be different than your business tag line or slogan? If so, here’s what I’ve come up with:
    “Educate and Inspire the horticulture industry in web related topics such as SEO, Web Design, Web Marketing and eCommerce”

  14. This is great! I’m so excited about this.

  15. I am going to have to take a moment to read this again because it confused the hell out of me. :(

  16. This is harder than it sounds. Or perhaps I don’t know what the heck I am doing. (that was a joke.)

    Tandem Antiques & Design – What’s the coolest thing we have found lately?

    Gorgeous images and timely information relating to antiques from primitive to mid-century, art, design, interiors and the antiques trade. Hoping to stimulate dialogue and community in the antiques and design world, while selling fabulous items to people just like you.

    I dunno. Its a start. Great kick-off to the 31-day project!

  17. This is a great idea. I am really looking forward to the rest of the tasks.

    I am torn between these two short pitches. Does anyone have a favorite?

    Fun is everywhere. Together we’ll find it.
    or
    Octavarius.com is the internet playground for improv.

    Longer: On Octavarius.com you can sink your teeth into improv theory, find a show, and meet other players. At the very least, you will find something to make you smile.

  18. My current WordPress blog is where I’m getting up to speed with blogging, until I make the switch to my own site. I’m still rethinking the name (comments about it are welcome, thanks).

    (blog’s website) http://denisefisher.wordpress.com
    (current working title) Denise Fisher’s Blog
    (proposed new title) Before Your Next Birthday
    (tagline) Get Fit, Get Organized, Get Your Financial Affairs In Order

    (elevator pitch) A blog for NPRme troops, baby boomers, and entrepreneurs who need to get their act together so they can figure out what they’re going to be when they grow up. Fitness, finances, and organization are interconnected and use similar skills. They’re at the top of every New Year’s resolution list. If you haven’t been able to get it together yet, maybe you DO need to make a major production out of it. Don’t wait for a starting date – start now and work toward a deadline – Before Your Next Birthday.

    My comments about other blogs listed above:

    Riayn – Spud on the Run – I concur with others, your name & tagline are both clever and clear.

    Rarst – I like how you break down the construction into components of tone, content, and standout elements. Cool concept. Works for your description too.

    Libby – FiberArtistToo – outstanding and concise tagline.

    Shannan – Living a Whole Life – I like your simpler (existing) tagline better. Be careful not to creep into the edge of corporate-mission-statement speak – it clashes with the organic flavor of your subject. Nice site, BTW.

    The Producer – Gimmie Something To Eat – What a wild concept! How creative and intriguing. I’d like to see it evolve into something a little more credible at some point, but you’ve got a cool model to start.

    MattyBee – Very practical e-learning concept. I like it. It’s explained clearly in your description. Also, your pitch has a nice rhythm to it.

    Phil – pixelking.org – check the spelling: “focused” rather than “focussed”. Like the concept, but you might want to try phrasing your pitch with verbs. I think it would read better.

    Ben Spark – ReadtoMeDad – Excellent name, and the pitch expands the idea with perfect detail.

    Scary Mommy – very descriptive pitch (and name) with a great sense of authenticity.

    FoodRenegade – beautiful food photos at your site, and your pitch is clear and descriptive.

    JEM – Admin Chronicles – your second rewrite is better, but a little stuffy and generic. Maybe try some variations using verbs or some specific details.

    Lucie – Powderroom – your elevator pitch helps complement and explain the catchy title and tagline. (Whew, I was wondering who would have a blog about cocaine.)

  19. I am planning to promote myself as a developer and hence I plan to have

    “C# and asp.net developer” on my homepage and “C# and asp.net examples and tutorials” as my blog tagline.

    My elevator speech would be:

    “a .net developer with experience in Microsoft technologies right from the days of classic ASP and Vb to .net 3.5,silverlight 2 and ASP.NET MVC”

  20. Great first post, thanks so much Darren!

    I’ve had my short, one line, version of the elevator pitch since day one of my blog: “Beach Eats – A Dangerous Combination of Dieting and Mascara.” I think it sums up both my mission and my personality in one catching little line.

    The longer version, however, needs some work. I’ll post it here, but will take this teach as an opportunity to refine it and make it as good as my one line pitch. Here ’tis:

    “Beach Eats”, takes a humorous look at food, dining, dieting and city life. Writing in character as “The Diva on a Diet”, T. explores all things delicious and even shares a make-up tip or two. Beach Eats offers scrumptious and healthy recipes, restaurant reviews and more to a varied and growing audience. Surf on over and join the fun!

  21. “A few good notes” is a collection of my web design and development related experiences in a Linux environment. (http://afewgoodnotes.com/2009/04/06/a-few-good-notes-in-a-few-perfect-words/)

    Blogging Notes is about my twist on blogging experiences and experiments (http://bloggingnotes.com/2009/04/06/what-is-blogging-notes-the-elevator-pitch/)

  22. Todays task may not seem all that difficult but trust making a elevator pitch is no easy task. Requires loads of patience and thoughts. I am still not able to figure out much.

  23. Here is my elevator pitch for my company:

    Simplicity makes IT simple again for small to medium business. Our realm of IT covers Website design all the way to IT Systems Management.

  24. This was harder than I thought it would be:

    Boston Sports Media Watch observes the state of sports coverage throughout New England. The site provides daily roundups of all sports stories from the local newspapers, and hits back at some of the cheap shot artists that reside in the press boxes. We’ll get you the latest programming changes, and news on the top writers and broadcasters in Boston. Heard or seen something that annoyed you? We’re probably already talking about it – come and join in the discussion!

  25. Darren – I am going to have to work on this task a bit. My blog is centered around a new concept/technology that most have never heard of so creating an effective pitch is tricky. My logo has the pitch:
    “Giving A Kick To Online Video”

    While this is an attempt at being clever it doesn’t explain exactly what the blog does. I’ll continue to work on it though.

  26. I must say I’m absolutely thrilled to be apart of this project. I was worried at first that it was going to be more hashed up information for beginner bloggers. I’m absolutely excited to find the first topic to be more intermediate to advanced. Something that’s not always discussed.

    As for my blog it’s about blogging, social media, and making money. My Elevator pitch and tagline is:

    Your online guide to: Social Media Marketing, Blogging, Making Money, SEO(Search Engine Optimization), (SEM)Search Engine Marketing, and Affiliate marketing. This is one make money blog with a whole lot of attitude!

  27. Wow lots of double posts…..

    Elevator pitch

    ‘A sexist man blog, Gadgets, Cars, Girls, Bikes, Screen, Music, Sports and anything remotely cool…

    AverageJoesBlog.com, for the man in you’

    Sorry only had a few mins as migrating a couple of servers, but it’s short and catchy, slightly controversial but in a way my target audience will find entertaining ;o)

  28. There are many responses to your day one post already! I have been working on my “elevator pitch” and I re-wrote my one paragraph sticky post. I already had my short one, and I had a paragraph to say what I was doing, but after I read your ideas this morning, I went back to it and saw that it really did not say anything! I hope now it does and if by chance you can look at it, please do! I believe this is going to be a great adventure! Thank you.

  29. I have been thinking of the Elevator Pitch for my blog for a long time – only I prefer to think of it in terms of a mission , or reason for existence .

    The short version I came up for my blog is :

    ” TheSkyKid.com – Coming of age movie reviews ”

    The longer version is :

    TheSkyKid.com – Reviews on coming of age movies are about bringing the most honest impressions about the action, the plot and the act himself. A young talent is really hard to find so I’m trying to search the rarest and the most interesting stuff so I can share it with you

    Both version are displayed on my about page and on the Faq page on my blog. I am using them always when I have to explain what my blog is about – mainly when talking with other bloggers , potential guest authors …etc

  30. Darren,

    Thanks for hosting the 31-day program. A really good first day of thought provoking ideas. I certainly hope each day is as educational as today!

    My goal for the 31-day program is to eliminate the mental roadblocks that are preventing me from committing 3 decades of unique technical experiences into writing.

    Some say that once you put your goal in writing, it’s easier to achieve the goal. I’m hitting enter before I have a chance to cancel my written committment… :-)

    RJ

  31. Exceptional Article.
    I think that the Elevator pitch can be used at our job interviews also. This will be the powerful tool to impress.
    From a long time I was thinking about the pitch which I can use in the about page. The time had came now.
    Check out my about page in 2-3 days :)

  32. I don’t have my tag line in writing anywhere yet but I do have one. My blog is: From this side of the pond. My tag line…

    The everyday life of an American ex pat living in England.

    I’d like to tweak it. I’ve lived in the UK for almost 6 years but only started blogging in January. One of the reasons I started my blog was to help me record some of my thoughts on repatriating back to the US sometime this year.

    I’m looking forward to learning more.

    Cheers,
    Joyce

  33. A great first day of the series. I’ll surely be creating an Elevator Pitch when I get off of work. Thanks for all the great advice!

  34. Unlike so many of my peers, I write about wine without pretentiousness, so my pitch and tagline is: “Wine without bullshit.”

  35. Thanks so much for this information. Definitely something to think about – short and simple!

  36. Very helpful exercise! I had my 30 second pitch already on my site but it was helpful to go back and look at it again 9and change it).

    Quantum Learning – “nonviolence as a lifestyle”

    Join me to build a World where conflicts are solved peacefully and everyone is valued irrespective of wealth, origin, colour or beliefs. We can’t solve the big issues out there until we’ve taken care of the small stuff in here. Quantum Learning is about bringing nonviolence into our daily lives – right here, right now.

  37. My Elevator Pitch:
    The Mom Maven reviews products and services geared to families. The Mom Maven links to other great family sites and shares ideas and information to help you be the best mom you can be.

    My Tag Line:
    Helping you be the best mom you can be.

  38. “My blog is about me! Hopefully, this is a frequently delightful, refreshing, look at life and the people in it as viewed by a gamer girl, a writer, and a role player. ‘Hey does anyone know if she pronounces that Zan-Knee or Zany?’”

    That’s my elevator pitch. My blog started as an experiement so I could learn how to do it. Now it’s so much more. But still about me! LOL, I’m really pretty shy, but do have thoughts on many things.

  39. My blog is a mish mash of all things Mom.

    So I went with the elavator pitch: Capturing Life From A Mother’s Point of View

  40. Julie P. says: 04/07/2009 at 5:33 am

    My site is not live yet, but in the works. It’s most likely going to be called “Backwoods Babe”. I threw together this draft of my Elevator pitch.

    Tag Line – Empowering Women in the Backcountry

    You want to know what gear you will need for your first backpacking trip. You want to build a fire. You don’t want to eat freeze dried meals. You want to learn how to mountain bike. You want to be able to find your way when you leave the trail. You want to believe that you can be self sufficient in the back country on your own. You can.

    You believe that a woman’s gear should not just be smaller and pink. You don’t believe that women perspire, we sweat. You want to find the best sleeping bag to keep you warm. You want to know the best ways to protect the environment while enjoying the outdoors. You want advice on staying warm in winter that is not, “Just suck it up, it’s not that cold.” You want to laugh at the mistakes that other women have made, and then learn from them.

    You want to win cool gear.

    You are a woman. You are strong. You don’t take any crap and you don’t let men carry your gear.

    You have come to the right place.

  41. BLOG: Life Without Pants

    TAGLINE: A no pants blog about everything and nothing

    CONCEPT: Life Without Pants is without limits, without restrictions, sort of like wearing no pants. We talk about everything from entrepreneurship to unicorns, sustainability and technology, to zombies and sports. Go commando, and take a walk on the pantsless side of life!

    http:/www.lifewithoutpants.com

  42. I have a short description in the sidebar for my blog, but I’ve never given it enough though. This is good motivation for me to really refine what I’m trying to say in that space!

    My blog’s only a few months old, so I’m still working on finding exactly what niche I want to be in. I mostly blog about animal behavior and positive training methods.

    Mary H.
    http://stalecheerios.com/blog –a serial for positive animal training

  43. Great idea. I have a tagline that I could use as an elevator speech but I’m not 100% happy with it so I’ll use your article to tweak it. Thanks very much.

  44. Active Blog:

    “Helping Small and Home Businesses Use Technology Make More Money”

    Blog in Development:

    “Advice to professionals and low to mid-level managers who need to find a job fast.”

  45. Here’s my elevator pitch:

    Eating Out Loud taste-tests unique ingredients and global flavors, sharing easy to make recipes that turns ordinary cooking into an extraordinary adventure.

    I appreciate any thoughts or feedback — thanks!

  46. My elevator pitch:

    Since My Divorce is a collection of women’s stories about their greatest accomplishments since getting divorced. Each lady shares what made her accomplishment so significant and what resources helped. The tone is inspirational, motivational – encouraging women who are going through divorce, that there will be joy and light in the future.

    My tag line:
    Personal stories of achievements and reflections.

  47. “Women’s Community”

    Short and effective.

  48. Darren, this really intrigued me. Of course I have my own personal elevator pitch, but a blog pitch? I should have thought of that! I not only enjoyed the post. but the comments have been really interesting and intriguing as well.

    Here’s mine: Community Organizer 2.0 – analyzing the intersection of social media, technology and nonprofit organizations.

  49. My short pitch also serves as the site tage line.

    FireEducator.com – Where Life Safety Experts Make A Difference.

    The expanded pitch:

    By building a community to share ideas and programs, we can make a difference in the safety and well-being of others within our own communities. You will find innovative ideas and programs from people just like you as well as resources to help build your presentation style and motivate you to do the best job that you can do each and every day.

  50. I’m going to try to post my replies for these exercises to keep myself honest in really fully completing them!

    I have 3 blogs going currently:
    http://www.7greenstairs.com – sharing the journey to achieving dreams with advice and meditative rest stops.

    This is a blog to share self development and tips for living a more joyful life. There are weekly visual meditations; a photograph with a thought provoking theme and weekly updates on the status of my personal journey to share what it’s like during the process as opposed to the more usual hindsight found in books.

    http://www.Nurdle.net – Celebrating quirky things and quirky people.

    Topics include video, gadgets, news, occasional conceptual ramblings on my part, and anything else that seems to fit the localized definition of nurdle – which is quirky and offbeat, but with a certain sense of joy.

    psychic-horoscope.blogspot.com – fun finds and tidbits in the area of astrology, psychics, tarot and feng shui.

    Topics include books, websites, calculators and anything else that looks interesting, does not appear to be a scam or redundant,and is either free or available for purchase from a very reputable source.

A Practical Podcast… to Help You Build a Better Blog

The ProBlogger Podcast

A Practical Podcast…

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