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Tools to Help You Optimize Blog Headlines and Content

Posted By Guest Blogger 21st of October 2015 General 10

Tools for headline and content optimisationThis is a guest contribution from Robert Morris.

The reality is harsh for bloggers and content writers: potential readers won’t waste a minute trying to figure out whether or not you have something worthy to say. If you don’t grab their attention with a great headline and captivating content, you often don’t stand a chance.

Even if you write awesome pieces that your readers love, you won’t attract a greater audience if you don’t lure the search engine to list you among the top results. Is there a way to make everyone happy?

Relax, there are tons of tools you can use for the purpose of optimizing your headlines and online content.

Tools and Resources for Optimizing Headlines

Qualaroo

There are plenty of tools that provide automated suggestions for headlines once you provide a keyword. They rarely work… most of the offered alternatives are ridiculous, and the ones that seem great have already been used by other writers. Qualaroo is not that type of tool.

This service provides actual users’ feedback. It will tell you which headlines the audience is most attracted to, but it will also inform you why the users chose to read a certain post instead of another. Thanks to this analysis, you’ll understand your readers’ behavior and you’ll be able to choose the most appealing headlines.

CrazyEgg

This tool enables you to see what the visitors are doing at your website. If you feature a list of headlines at your site, the heatmap will show you the ones your audience is most attracted to. When you see where people are clicking, you’ll be able to set your focus on a particular type of articles. If, on the other hand, you notice that some of the posts are not attractive at all, you can alter the headlines to make them more appealing.

Onalytica

Thanks to this tool, you can discover what the influencers in your niche are writing about. The main purpose of Onalytica is to connect you with these influencers and help you establish valuable connections in the online community. In simpler words, you should get them to share your content. However, there is another way to benefit from the tool: analyze the headlines of your competitors and you’ll realize why they are successful. That will help you understand and fix your flaws.

10 Questions to Help You Write Better Headlines

This is a checklist that enables you to evaluate the headline alternatives you are considering. A good headline needs to be accurate, promising, concise, and much more! The author of this article explains 10 points that test the quality of your headline. When you answer all these questions, you’ll know whether you can continue writing that post or you need to spend more time in discovering the right starter.

How to Write Magnetic Headlines

Before you can test headlines, you need to know how to write them. Most bloggers and content writers like to skip this part, so they use automated headline suggestion tools that don’t result with the desired outcome. Spend few hours of your time on this eBook and you’ll understand what exactly a great headline is supposed to look like. The edition covers important chapters that teach you about ‘how to’ posts, lists, keywords, headline formulas, and much more.

Tools and Resources for Optimizing Content

SEER’s SEO Toolbox

Since you already are a blogger/content writer, you don’t actually need tools that teach you how to write. You sort that part out by interacting with your readers and offering what you know. However, you do need to find a way to make Google happy. The solution is simple: search engine optimization. SEER’s SEO Toolbox is a set of interactive tools that enable you to pull data from many sources and build effective links that will position your posts among the top search results.

SEMrush

Thanks to this service, you’ll get insight into the strategies of your competitors in terms of advertising and link building. The set of tools enables you to compare domains and estimate the efficiency of different keywords. When you see which keywords your competitors use, you can do your best to infuse them into better content.

Rank Checker

If you want to start writing better content, you need to evaluate the performance of the pieces you’ve already published. This is a free Mozilla add-on that enables you to check your rankings in the easiest manner. You won’t have to share your data with third parties. It takes some effort to learn how to interpret the results, but you’ll understand how the Rank Checker functions without much struggle. Everything is explained at the homepage of this tool, so don’t forget to read the instructions before installing it.

Xenu’s Link Sleuth

Links are an important part of content optimization. Your readers need them because they want to get more information without wasting their time on research; and you need them for boosting the functionality of your site and ranking better on search engines. If a link doesn’t work, you get a frustrated reader. Thanks to this tool, you’ll easily locate the broken links at your website. You’ll get a continuously updated report of URLs that you can customize according to different criteria. Xenu’s Link Sleuth also detects and reports redirected URLs, so you’ll be aware if your website is a target of phishing attack.

There is an entire science behind online content creation. If you want your articles to get more visibility and better feedback, you need to implement some of the above-listed tools into your research and writing practices.

Robert Morris is a freelance editor and essay writer at custom writing service NinjaEssays. Follow Robert on Google+ or NinjaEssays on Twitter and Facebook!

About Guest Blogger
This post was written by a guest contributor. Please see their details in the post above.
Comments
  1. Hi Robert,

    All helpful tools. I’d add spending 10 or 15 or even 30 minutes thinking through your title before going live makes the difference. I let posts simmer before diving in to publish it. I may rush to publish, treating the Pub button like a hot potatoe, hurrying through the critical title choosing process in my haste. Major league mistake here. 5 minutes of hurry may just kill your blog post. I spend a bit thinking through:

    – post titles that worked for me in the past
    – post titles which worked for successful bloggers

    Doing so alerts me to when I’m trying to re-create the wheel. Which is silly, right?

    Ryan

  2. Thanks for the tips!

  3. Hi Robert,
    Great post indeed,
    By the way all tools are very good but first tool (Qualaroo) is very useful for me because it is very best for my new year event site to choose best Headline,
    I will check other all tools in my free time,

    Thanks Robert for sharing your knowledge with us.

    Regards:
    Areesha Noor!

  4. Hi Robert,

    Thanks for the tools. Personally, I would like to use http://coschedule.com/headline-analyzer to optimize headlines.

  5. Great Post Robert. It really helps me to make my posts headlines more attractive. Thanks again for this awesome tips and really a very informative article.

  6. Wow, so many cool tools! Thank you for all these. Can’t wait to test them out especially headlines and where the eyeballs are actually going on my blog!

  7. Hey Robert. Very helpful article. I also want to write these type of articles on my site to help other blogger. So, thanks for posting this

  8. Hi

    I find the articles on ProBlogger extremely helpful, so thanks for that. (Except for podcasts, who has time to listen to that?).

    But unfortunately I use Pinterest to keep articles I need to return to later, or read at another time when I am free, or just if I think it might be useful in the future.

    And I find that your posts are not Pinterest friendly, basically, there is nothing I can pin. The picture at the top of this page isn’t really helpful, there is no text on it to jump out at me after I’ve pinned it. So I don’t pin it and therefore I never come back to your articles, ever.

    Anyway, just a thought.

    • Thanks Lyn! We’ve been creating more Pinnable images this year (just not for all posts just yet!) so the majority of posts have something to Pin, should you find it useful. Thanks so much for the feedback!

Comments are closed for this post.