This is a guest contribution from Karl Staib of Domino Connection.
Wouldn’t it be great if you were getting twice as many blog post comments as you do now?
If people would ask you more questions and add comments, it would help build your community. They spur conversation that might even help you to create new content. And as you may know, people who engage with your blog are more likely to become loyal fans who buy from you and share your content with their tribe.
Google also loves a lot of searchable comments. It helps them understand which posts are worth sending people to. Not to mention the social proof that comes along with a post that has a lot of comments.
Finding how to create this powerful engagement is so important to building an audience that cares what you create. So let’s take a look at how we can do this.
Increasing Your Engaged Blog Community
You know how important an engaged community is for your blog. I don’t need to convince you of that.
But what can you do to increase that engagement?
Of course traffic is a big part of how much engagement you generate on your blog, I get that, but we all have to start from one comment to get two, 10 to get 20, and so on.
The one thing you may not be doing is probably the same thing a lot of bloggers make the mistake of not doing.
Let me tell you a little story before we dive deeper.
I have a friend who switched blogging topics. She shut down one site and started another because she wasn’t able to monetize her blog. I was worried she would give up on this new blog too. She was too talented not to help people. I know how hard it is to get people to converse on your blog because I’ve had many blog posts with zero comments.
A funny thing happened though. She got even more comments on the new blog compared to the old blog in less than three months.
Her lighthearted, conversational tone shines through now. She is even more engaging because she enjoys building connections with people in this new topic even more than her old topic.
Small Change, Big Improvement
I noticed a small change she made that I wasn’t sure she was aware that she had made herself. So I asked her, “Why do you think you’re getting more comments?”
“I’m not sure. I think I’m more passionate about the subject I guess. No wait it’s the value. People can’t help reciprocating when something is valuable,” she responded.
Now passion is good and value is even better, but a lot of people are passionate and still don’t get 18 comments per post on a site that doesn’t get a lot of traffic.
So I looked at a few of her old blog posts and I realized the simple change she had made – her older blog posts were passionate, valuable and conversational, but weren’t getting the same engagement. The change she made with this new blog was weaving in open-ended questions and asking for her readers’ ideas throughout her blog.
When you look at your writing, do you feel it’s open to new ideas?
She is so friendly in her writing that it makes you feel like she is just talking to you. When she asks a question, you pause and take a second or two to think about it. Then when you got to the bottom of the post and the comments section, the seed has already been planted and you don’t have to work hard to think of something unique to say. You already know something that you want to say.
3 Steps to More Engagement
So here’s my “must do” list to create more conversation on your blog:
- Look at your blog’s tone of voice and if it’s open to new ideas. Do your readers feel like you are talking directly to them? I like to think of writing to just one person in my community. I have a few people I rotate through as I’m writing. Right now I’m thinking of a young man with glasses reading this at the end of his day. That’s why using the word “you” is so important as opposed to “I”, or someone’s name.
- Are you passionate about your subject? People can feel when you really care about your content. They want to be a part of this passion.
- Now look at the value that you bring to the table. Can people find this information delivered in this manner on other sites, or is yours special or unique?
Once you’ve got friendliness, passion, and value in your blog post, you just need to ask questions that plant seeds and get your readers’ ideas flowing, then hit them with a final question that they just can’t resist answering when they get to the bottom of your post, and the comment section is just waiting for them to help the community.
What piece of the blog engagement pie do you think is most important? I’d love to hear your opinion in the comment section
Check out Karl Staib of Domino Connection and his value-packed 30 Day Connection Guide and Customer Conversion e-course to Increase Your Leads and Sales. You’ll learn how to find your ideal customers, improve your landing page conversion and what you need to measure so you can convert visitors into buyers.