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Should You Even Be Blogging?!

Posted By Guest Blogger 1st of May 2011 General 0 Comments

This guest post is by Danny Iny of Firepole Marketing.

Blogging is dead.

In fact, if you ask some people, it was never really alive.

Sure, there are a gazillion blogs out there, and sure, some of them have tons of followers and make lots of money.

But let’s face facts. Most of the blogosphere consists of ghost blogs with single-digit audiences, about topics that nobody really cares about. Most blogs make zero dollars, and even cost the owners money, as well as lots of time.

So really, it’s just a matter of time before the world wakes up to the reality that blogging is dead, or was never really alive, and returns to the comfort and security of print newspapers. Right?

Umm … no, not really.

I don’t think blogging is dead, and I’d like to think that I wouldn’t make such blanket statements about anything (I’m not a big fan of Twitter, but I recognize that as being my opinion, rather than the gospel truth). The above was a quick caricature of the crotchety, ain’t-never-getting-on-board-with-this-blogging-thing sort of naysayer.

And it’s nonsense. Not just because this is ProBlogger, and if you’re reading this, then you probably disagree with almost everything I wrote. But because you’re a smart person, who knows that absolutes like “blogging is finished” or “Facebook doesn’t work” may be right for some people in some contexts, but can’t be right for everyone in every context.

So let’s try another absolute on for size. Tell me how this one grabs you:

Blogging is awesome.

In fact, it’s so awesome that I find it hard to believe people still waste money on anything else!

There are loads of blogs out there with tons of followers making lots of money—these aren’t just hypotheticals, There are tons of easy examples that come to mind, like Problogger, Copyblogger, and Firepole Marketing (okay, so Firepole Marketing isn’t in the same league, but watch this space!).

Sure, there are some ghost blogs out there, but that’s just a testament to how incredibly accessible the world of blogging really is—there are practically no barriers to entry, which means that anyone can do it, and anyone can win big.

Blogging is the ultimate level playing field, and it’s just a matter of time before the whole world wakes up and realizes that blogging is where it’s at. Right?

Umm … no, not really.

Why blog?

There really are tons of great reasons to be blogging. Here are just a few, off the top of my head:

  • Blogging is rewarding. It feels really great to write a post that you know is solid, and then have people read it and agree in the comments.
  • Blogging is educational. To keep on putting out good content, you’ve got to be reading good content, and thinking about interesting things. This makes blogging a powerful learning experience.
  • Blogging builds community. For your blog to do well, you need to connect with others like you. They will have experiences that you share, and that is the start of community. This isn’t just a web 2.0 buzz word—community provides support and momentum, which are both critical resources.
  • Blogging builds credibility. Creating solid, relevant content on a regular basis is a great way to communicate to your audience that you know your stuff.

These are good reasons, but they aren’t the only ones—I’m sure that with a bit of time, you could come up with five or ten more to add to the list!

But rather than expanding that list for several pages, I want to discuss one terrible reason to blog: all the cool kids are doing it.

Too many people start “me too” blogs, because it seems to be the thing to do. Everyone and their sister has a blog, so you should, too. It’s the magical path to freedom and riches, right?


Just because others are growing an audience and making lots of money doesn’t mean that you will. At the same time, just because others aren’t growing an audience and aren’t making a penny doesn’t mean that you won’t.
Each person, blog, and situation is different, and you can’t just copy-paste someone else’s successes or failures onto your life.

So … should you be blogging? Let’s explore that in a slightly roundabout way.

Back to business school

I think it’s safe to assume that if you’re reading ProBlogger, then you’re after an audience, money, or both.
Let’s go back to business school for a moment, and talk about your business model. Fundamentally, your business model answers two questions:

  1. What are people going to pay you for?
  2. What will you do to make them want to pay?

Now, whether they’re paying you in eyeballs or dollars depends on what is important to you. Either way, getting them to do it depends on giving them something that they want.

And how do you know what they want? Well, first you have to know who they are—who are you writing for?
I read somewhere that when Stephen King writes a novel, he has a specific reader in mind—someone that he knows. When the novel is done, he gives it to that person to read, and if they like it, he knows he hit the mark.

Now, if this were a post about writing, then I’d talk about how you should be thinking about a specific reader for each and every post—how to make sure you’re writing what they want to read, using language that will resonate with them, and so forth. But this post isn’t about writing (but leave a comment if you want me to write that post!).

Where does your tribe hang out?

This post is about whether you should be blogging. So here’s what I want you to do. First, choose the person that you’re writing for. See them clearly in your mind, and don’t continue until you’ve got it.

Second, ask yourself this question: “Do they read blogs?”

If the answer is yes, then great. But for too many blogs (read: the ones who never hit the traffic numbers that they want), the answer is no. Like an organization for anarchists, they’re targeting an audience in a way that the audience will never respond to—even if the audience would love all their stuff if only they read it.

It takes courage to admit it, but if that’s you, you have two options: write for a different tribe, or write somewhere else (wherever it is that they do hang out).

Let’s say that the answer is “yes”—they read blogs. The next question is: “What blogs do they read?”

That’s the answer to where you should be commenting, engaging the community, and guest posting.

Who is that one person?

It all comes back to that one person that you’re writing for. Take the time to think about who that person is, and what they want to read. No complicated tricks or frameworks—if you know them, then you know what they like, right?

So who are you writing for? Who is that one person? What are they like? Do you know who that one person is for you? Share it with me in a comment…

Danny Iny is an author, strategist, serial entrepreneur, and proud co-founder of Firepole Marketing, the definitive marketing training program for small businesses, entrepreneurs, and non-marketers. Visit his site today for a free cheat sheet about Why Guru Strategies for Blog Growth DON’T WORK… and What Does!

About Guest Blogger
This post was written by a guest contributor. Please see their details in the post above.
  1. Great post and well written, Danny! You had me intrigued in the beginning when you said blogging was dead. I was thinking….

    “Um…. no, not really.”


  2. Sherry Kronenfeld says: 05/01/2011 at 1:13 am

    Cute trick to get our attention, but real meat to keep us there. I’m about to start a blog so I was secretly hoping your thesis of “blogging is dead” would allow me a way out!
    Still figuring out who my “one person I’m writing for” is — what I do know is that is the best single piece of writing advice anyone can follow.
    Well done.

  3. Funny that you don’t particularly like Twitter, since I followed it to your post!

    But anyway, great thoughts here. In particular, I think you’re spot on when you ask us to consider where our tribe spends its time, reading blogs, tweeting, doing Facebook, and go where they are.

    I don’t think most of the people who enjoy my writing or drawings read blogs, which is one reason I often neglect my own blog, but on the other hand I think I could expand my audience to include more blog readers if I spent more time on my blogs.

    Exploring new frontiers brings greater exposure and the chance for more of “your people” to find you, right?

    • I’m slowly warming up to Twitter, Terry, but it’s a slow and difficult process!

      If your audience doesn’t really read blogs, then you’re right to focus your time and energy elsewhere – unless you think blog readers could be interested in your work, but just haven’t had the exposure. That’s really the key question – not just whether blogging can expose you to people, but whether blogging can expose you to the *right* people.

  4. Great post. Interested me as I’m very new to blogging and just finding my feet, surrounded by so many mixed opinions and folks with nothing but negative regard for the blog media.

    I have friends who do very well from their blogs, I too wish to do well and get better each month, big audiences or small I still intend to blog my way to being fully competent ..

  5. Since I just started my blog about two months ago your title intrigued me. I figured well maybe I should stop while I am ahead and stop wasting all this time. But I agree with you that everyone has different reasons for blogging.I will admit I started out in order to help my company web site’s goggle rankings. But after I spent a month just constructing the blog site through themes, plugins- all new terms to me-and I actually started to write I found the experience of putting one’s thoughts in one place very rewarding. For the last 5 years or more I have only been writing in emails. Suddenly I had to construct sentences and really watch my grammar. I had to think about what my readers wanted to hear from me and get this across coherently. I am an extremely fit 60 year old and strongly believe we all must not only exercise the body but also the brain. Scientists have shown that learning new things is very good for the brain. So I think this whole blog experience is a very good exercise for me regardless if I never have a reader.
    I do have one question: you mention that I should pick one person and write for him. But I really have two types of people I am trying to reach. You see I am a recruiter for very senior PhD and MD candidates for the pharmaceutical and biotechnology industries. So my clients, and one target group of readers of my blog,are the life science companies who will hire me to find people for them. But I also need candidates and so a second audience are the scientists and doctors who might like a new position. Do you know of any blogs that cater to two audiences or is this too difficult to do? I mean should I decide which group is more important and just write for the one group? I do write some posts that are fro both groups such as topics on hiring trends in the industry etc.But I also write some targeted to one group or the other.

    • Ellen, I agree with you that blogging can be very rewarding in and of itself, and if that’s why you’re doing it, then more power to you. If it’s a business activity, though, then it has to make business sense.

      You raise a really good question: What if there is more than one profile of person that you’re targeting?

      You can target both groups, but only if there is a lot of overlap in terms of their interests; if they’re very distinct, which may be the case, then you really need separate blogs, because they’re interested in separate content. Or, you could just focus the blog on just the more important audience.

      It really comes down to this: by targeting both groups, are you creating a situation where one or both groups will frequently visit your site and find new content that doesn’t interest them? If the answer to that is yes, then it may be better to focus on just one.

      Does that make sense? Is that helpful?

      • Your comments to Ellen help me to rethink my position, Danny. My stereotypical reader is a patchwork quilter who wants to know more about the world, especially about Africa. My blog is clearly focused towards quilters, although the occasional tourist might run into it. For them, I hope the appeal is to be introduced to a relatively new form of art; perhaps they will want to buy or even just see some of my work while in Kenya, but that’s purely coincidental. I’m not targeting those folks, by any means. Thanks for helping me get a clearer image of who is my “profile person.” Great blog post, btw, and very interesting discussions here–well done!

      • Thanks Danny, that does make sense. I think the audience overlaps in that my clients (one target group) are scientists( my other target group) as well as being hiring managers. They too are sometimes candidates( my second target group). So I will try to offer posts that would be of interest to both groups. You have pointed out an important point that I need to keep in mind so that I balance the posts and make sure there is content for both groups.

    • I’m writing for two audiences simultaneously, but each is connected to the other through me. I’m a patchwork quilter (one of untold millions in the world) who makes innovative and art quilts. I also teach online through Quilt University and I travel the world teaching at various quilt festivals and other venues.

      The kicker is that I live in Kenya. In addition to writing about various aspects of quilting, I also write about my life, experiences and travel in Kenya. This combination makes me appealing to quilters from other countries, gives me an “African” edge–a persona, if you will. My blog is about making patchwork quilts *in Kenya,* so there’s a possible spillover effect from tourists to Kenya wanting to see and/or purchase my work (too bad I don’t have a shop!).

      My problem is that I have had to build my blog all on my own (professional advice like that above notwithstanding). That’s taken me a long time, what with everything else I have ongoing. I have just given my blog a facelift with a new template, and I’m still going over all the deadwood on it, cleaning up poorly coded posts and obsolete ones. My plan is to monetize it by adding more “instant download” patchwork and quilt patterns, my original designs, and later some e-books, to the blog, but that, too, will take a lot of prep time.

      Like Ellen, I’m a 60-something who enjoys pushing the envelope, even as friends retire, take up patchwork quilting and play various games with the rest of their days. I’m looking forward to at least another 20 years of creative productivity. My blog will make this possible.

      Now, if I could just get away from the computer long enough to get some exercise . . .

      Gee, I’m glad I found this post on ProBlogger!!


      • Dena, I checked out your blog, and it looks really good – I’m also very impressed with the focus that you expressed in your comment! I wish you lots of success, and *at least* those 20 more years of creative productivity. :)

  6. Well done! Am en route to re-firing my blogging ignition (initiative?). Thanks for the kick in the ass.

  7. I like the balanced approach you take in this post, Danny. I think you’re right that the reasons to blog (or not to blog) are as varied as the bloggers who write them. Those of us who choose to blog sometimes fall into the trap that everyone should be blogging.

    I love the point about figuring out where your tribe hangs out. I’ve seen many bloggers struggle with finding an audience for their blog when the people they were trying to target weren’t blog readers. Eventually, I think most topics will be able to generate a good blog following; however, many bloggers will find it necessary to cultivate an audience through integration with other social media platforms and offline promotion. Knowing your target audience’s habits before you start blogging is key to preventing the discouragement that many bloggers experience when struggling to build up their readership.

    • You’re spot on, Brad – knowing your target audience’s habits before you start blogging is key to preventing the discouragement that many bloggers experience when struggling to build up their readership.

      But then, you’re a marketer, so this is ABCs to you! (very cool site, by the way) :)

  8. The point you’ve made about building credibility strikes an especially powerful chord for my copywriting clients. Many of them are experts in their respective fields, but if they don’t keep communicating that expertise and building a loyal following online, then they’re essentially handing an important potential audience over to their competitors.

  9. The “Me Too” category really resonated…while I think there are many worthy bloggers who contribute to my reduction in offline-reading, there are far too many who blog about themselves. In my humble opinion, it gives those who are trying to educate and make some money, a narcissistic name.

    I’m writing for that man and woman who wants to feel less anxious and depressed, but is stuck. That person who isn’t ready or able to visit a psychotherapist, but is one of the 91,000 people in the U.S. googling “online therapy” every month. Some of them even read blogs…:).

    Thank you, Danny.

    • “I’m writing for that man and woman who wants to feel less anxious and depressed, but is stuck. That person who isn’t ready or able to visit a psychotherapist, but is one of the 91,000 people in the U.S. googling “online therapy” every month. Some of them even read blogs…:).”

      That’s a great start, but I’d try narrowing it down a lot further – the more specific you are about that one person, the more likely you are to be able to speak to them as compellingly as possible.

      My partner Peter wrote a post about how to identify that one person. Here’s the link: http://www.firepolemarketing.com/blog/2011/04/30/customer-profiles/

  10. I appreciate you telling it like it is. I have a lot to pray about.

  11. I agree it depends on whats your target really. If your just blogging to make money, and nobody cares about your mornings moka, well, thats not a good combo. Then if you start just copy/pasteing other peoples content, well your be left all alone.

    On the other hand, if your talking (or writting in this case) about stuff that you know just to help other people out in any kind of career or context, well visitors will come and youll get very satisfied when the thank you comments start pouring in.

    • Absolutely – the more you focus on helping and giving to others, the more value you’ll be creating – but the more you narrow down who that one person is that you’re talking to, the more effectively you’ll be able to create content that is valuable to them. :)

  12. I try to write for a variety of people, as my audience is varied. I have Internet marketers, business bloggers, personal bloggers, and bloggers who are trying to make money online. So I look at each topic and ask myself what each member of my audience needs to know about it and include information that will be catered to them. Especially when it comes to benefits for a particular strategy – the benefits have to appeal to all sides reading the post. It’s usually not to difficult, as many have common goals, but it’s just something I keep in mind and leads to the majority of my audience getting to take away something valuable from each post.

    • You raise a really interesting and important point, Kristi, in that it is possible to target a blog at more than one customer persona or archetype – but it’s important to be super-clear on who those different personas are and what they look like, which is exactly what you’ve done. Thanks for pointing that out!

  13. Not only is blogging dead but so is commenting.

  14. Second time I have heard this week that Blogging is dead (wink) and all I can think is “Damn I hope so, then all the poseurs will quite blogging and leave more readers for me!!!!”

    writing “poseur” with a “u” is a sure sign of a poseur, no?”

  15. Well it was definitely a catchy headline!

    I do like your tip about writing to a person. I read an ebook that even goes as far as thinking about what type of clothes your reader is wearing. Just to get you to really focus in on writing to that person.

    And I don’t know if commenting is dead, written by the guy above who left a comment.

  16. Great post Danny.

    Love the reference to Stephen King and writing for a particular reader (yes, would to read a post about writing targeting particular readers, if you write one)

    Also like the part about finding where your tribe hangs out. I’m a low count blog on te visits front and agree with the point you make about ‘reads would love my articles if they got a chance to read them’.

    One question though: I know a few forums where people would actually get the chance to read my articles, but would posting them up be classed as spam, if they then appeared on my blog?

    • Hey Chris, thank you for the encouragement. I’ll definitely work on writing that post, and in the meantime, you might enjoy this one that my partner Peter wrote, about actually finding that one person: http://www.firepolemarketing.com/blog/2011/04/30/customer-profiles/

      You’d have to talk to the forum owners about whether it’s okay to post articles there, but I’m pretty sure they wouldn’t like the idea of re-posting stuff you’ve already written. Think of it like guest posting on blogs – write great, original content for the forums, and use that to entice people to follow through and look at your blog. Does that make sense?

  17. Great post. Interested me as I’m very new to blogging and just finding my feet, surrounded by so many mixed opinions regarding what works or not..

    Found your post on Twitter too!

  18. Your audience might not read blogs now. But they will. When I started there was only dial up. Now even the worst broadband is fabulous. Plan for the future.

    • That’s a fair point, but I don’t think it’s the technology that limits some people from reading blogs – some people just don’t want to, because they hang out somewhere else. Only important if those are the people that you’re targeting, of course…

  19. Danny, you hit it out of the park on this one. Congratulations on an amazing article. I’m incredibly impressed at how well you developed one side of the argument, the other side and then made it very clear that the decision to blog is different for each person.

    For that matter, I always maintain that the way to blog is different for each person as well. It’s not good enough just to copy or follow after someone else, but get informed and make decisions and strategies that work for you.

    Thanks, Danny.

  20. The Blog Is Dead.

    Long Live The Blog.

  21. Blogging has been awesome for me. As far as blogs go; cream always rises to the top.

  22. Danny , it’s so disappointing to hear that ‘Blogging is dead’. But after all you are right, there are many out there blog for great traffic and money, but get only loss of time and money.They may only has their mom as their reader.I am a beginner too but I think it’s not time for give up on blogging it’s the time to write for the ‘person’ you said.

    Oh finally – you have a great writing style and I expect the post about righting you said above will be here on problogger soon

    • Thank you, Chris, and no, blogging isn’t dead – that was a bit of a joke. :)

      As long as you write for the ONE person, the content will be good, and as they say, content is kind – you’ll do great, my friend.

      And thank you – I’ll get to work on that post about writing!

  23. Danny some great food for thought here. I am particularly am putting some thought into where the tribe hangs out concept good one.

    I like your line of thinking suggesting people do some reverse engineering before they begin the process. A lot of us didn’t and had to make what should have been unnecessary adjustments along the way.

    It can be time consuming I would suggest that people really put some thought into it as well before beginning.

    But if it’s a good fit it can be rewarding in lot’s of different ways.


    • Thank you, Steve. Sometimes it’s easier said than done – when you’re just starting out, before you’ve begun to interact with an audience, you don’t always have a completely clear sense of who that one person really is. The most important thing is that once you get that sense, you course-correct and focus in on that one person. And I agree – when it’s a good fit, the whole process is incredibly rewarding. :)

  24. I am loving blogging. I find myself doing more things that I love — just so I can blog about it.

  25. Danny,

    Can you explain to me what you mean about having a target audience of anarchists? Why would they never respond to the content? I’m just curious being an anarchist blogger and all. Thanks!

    • Sure, Seth. Anarchists are people, just like everybody else – there are things that they like, and things that they don’t like, things that they read, and places that they hang out. Anarchists have some of these things and places in common, and so that’s where you need to be if you want to reach that audience. Does that make sense?

  26. The blog is dead. Long live the blog!

  27. Well written Danny.

    Great post covering some of the age old topics but done so in a truly unique and engaging way.
    Now THAT is blogging :)

  28. This is a concept worth thinking on. I have to admit I had not really considered whether the people I wish to connect with read blogs. Probably many of them don’t. But the ones that do – “where does your tribe hang out” – is the question that you have to answer.

    Thanks for bringing this point up.

  29. how could i raise my blog.. it’s trying so hard.. i’m a newbie.. help me..

  30. Great post, Danny.

    What you said about knowing who you are trying to reach (Target audience)by having a particular person in mind when you write your posts, makes a lot of sense.

    I have heard the “Blogging is Dead”! cry often enough. Though, even after having it’s last rites read out, it magically reappears fully resurrected, and unharmed by the experience.

    The ” Content is King”! mantra has also been put under the spotlight, from time to time.
    The argument there would be ‘ Of what value is quality content without an Audience”?

    Traffic is the lifeblood of a Blog(By whatever means) .

    As far as your main question ” Should you even be blogging”? Personally, I do it as I like to write articles(With the hope of responses, of course).

    The thought alone of getting feedback on your articles, good or bad, and the ensuing interaction(Discussion) that eventuates from this, is definately worth the effort.

    • Hey Daniel, I was kidding about blogging is dead, trying to make a point that it is an extreme statement that shouldn’t be taken any more seriously than the opposite extreme.

      There’s tons of value in blogging, but you have to know what value interests you for you to be able to make the informed choice to do it in the best possible way. Does that make sense to you?

  31. I can’t believe I am reading this post. I thought I knew everything I needed to know.
    Ok. I can admit now, blogging is more fun than ever. Thanks again

  32. Great tip! I’ve just started to blog 2 months ago. I would have never thought of writing to a specific person.

  33. Thanks for Stephen King part and the article! I’ll guess I’ll have to find someone that will read my posts too, hah. Blogging is so fun and if you like writing and sharing stuff with others, it is even more awesome.

  34. I liked the way you developed both sides of the argument. Starting a blog is awfully easy, but building an audience and then making money from your blog isn’t. What I have learned from my experiece is that blogging is not a technique to get rich overnight. It takes a great deal of time and effort.

    • You’re right, Santosh, it does take a lot of time and effort, but as long as you have realistic expectations about timeframes, and you’re in it for the long haul writing for that ONE person, it can be very rewarding when you get there. :)

  35. “Blogging is dead” is an ongoing debate especially after the rise of Twitter & FB. It’s like the predictions of 90s when they claimed that electronics media will kill the print media. Blogging is evolving & even Twitter is a slightly different blogging platform. FB pages are also helping blogs to get a huge audience.

  36. Hi Danny,
    Well I’m not in it for the money so I get to play by a different set of rules. I’m primarily writing for myself. It’s cathartic and I think there is a universal for people to be heard and express themselves. Blogging fulfills that need. Blogging can be (as it is for me) a form of journaling that heightens one’s awareness and clarifies their thinking. So if I’m writing primarily for an audience of one that frees me from being driven by commercial success that could lead to making compromises that I would feel uncomfortable making. Of course I want to write a popular blog that’s read but I want blogging to be part of a well balanced life and not be consumed or obsessed by it.

  37. Great article. I love blogging, and I love to read blogs in my field, but I can see how many people stop following certain blogs. I have found myself too distracted for the excessive amount of ads in many pages…
    maybe it is a natural turn off…

  38. Blogging is dead, false:). May be I am off topic.
    Everyone should blog,that is false too( I am just stating my opinion). If you are using your blog to just pen your thoughts then it is good because you can become a book writer some day. If you are blogging for making money, that is good too because you are focused.
    But the herd mentality that everyone should blog is also not correct. Like with everything, even a blogger should have a goal otherwise writing will taper and blog will be dead soon.

    You have mentioned some great points.thanks for sharing.

    • Ashvini, I agree with you completely – any blanket statement that something is always good or always bad is likely to be false. Everyone’s circumstances are different, and so whether it fits for them will be different, too. :)

  39. Even though there are a head of ne technologies out there like Facebook and Twitter and all the rest that people are obsessing over I firmly believe that the people putting time and energy in to their blogs on a daily basis will always have something of huge value. It’s a long slog and there are no quick wins but blogging really does help bring leads in the door if done correcetly

  40. This was really helpful! And yes, I would love to read your post about writing, if you write it! Thanks!

  41. Yo Danny, I couldn’t agree more with your statement that you sometimes have problems consider anything other than blogging.

    For me, blogging is becoming my life. And every company who wants to actualy make a difference needs to begin blogging today.

  42. Damn Danny, your post has caught me in a moment when I am reconsidering my blogger condition… I have always skipped the ‘find your target audience’ part, because I simply like to write about too many different issues (polymath they call it), and a lot of good writers before me have had a successful career like that. Is the blogging format incompatible with widespread interests? We’ll see. The nice thing about blogging is that it is the audience who finds you, instead of in reverse. I’m not closer to a determination now, but your article is good food for thought, and the headline question burns like a motherf***er… which is good, so thank you!

  43. When I first started reading your post, I was thinking,” Wow…what a negative guy.” Haha

  44. I have read your blog for about a year and for some reason have rarely commented. Mostly I think because I have to go off and mull it over, or work on my blog, or whatever and then I don’t comment but I was actually angry when I read the first part (though I know you do that kind of thing – opposing opinion) for some reason this time it struck a nerve. I love blogging even if my blog is different in that I teach lessons not just talk about my day, or showcase my photos or rant about something. Anyway, just thought I’d let you know I love reading your blog even if I don’t comment often (or never).

    You know it’s kind of funny how humans works. We won’t comment if there are no comments as you’ve mentioned a time or ten and we (at least I) don’t like to comment if there are tons and tons so I keep my opinion to myself and go my merry way. But I still love your posts.

  45. Reading your blog post encouraged me to keep working and posting contents to my blog. I spent years on Adsense, but up to now i make even less than $1 per day from my own article directories with 4500 pages indexed. Sometime i almost give-up and forget about Adsense, but your post keep me motivated and dare to keep walking. Thanks for posting something nice and helpful! I will keep working on blogs and websites until i make $100 per day or I will not stop.

  46. Hi Danny,

    Good things will always prevail and that includes blogs too. Thanks for the great post.

  47. I have seen some pretty dodgy blogs in my time, great points raised.

  48. This post caused me to stop and think. Now I have to decide whether to focus more or change my audience.

  49. Blogging is not dead and will never be. In fact, it is changing the face of media and is still puzzling many traditional journalists and publications.

    And yes, it is very important to know who are you writing for. This will make it much easier to develop content. Now, that I have said this, I better find out who’s reading my community blog. :)

  50. Wow! Great post! Wait till I tell my network of friends that some people say what they are doing is dead! This can be filed along with “Bloggers are schizophrenic”. Even if a blog doesn’t have thousands of visits or make only pennies a day, it is still a passion. It’s so much fun you think about it when you aren’t at your computer. Hooking up with others who have your interests give you new insights. Sharing and caring goes on behind the scenes this person will never know about. Owners of websites similar to mine are very helpful and I reciprocate. And you better believe this site will be shared as well. I only learned about it today from AllYou.com. I have new, important information from this site I will share because of the information, structure, (easy to navigate) and it’s believable. My behind the scenes friends will be checking out it’s facts. This should be good conversation!

A Practical Podcast… to Help You Build a Better Blog

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A Practical Podcast…