I don’t know about you, but it’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better. In short, it’s time to re-evaluate how I blog, so I can blog better.
And what I know for sure is: Next year, I want to blog smarter, not harder. I want to slow down and focus on the priorities and make sure they’re being done properly.
I’ve developed a few bad habits over the years, and from what I’ve heard, I’m not the only one. Let’s refine our workload and jettison these ways of thinking that don’t serve us well. Let’s swap them for a more intelligent strategy that will make our blogs stand out from the crowd and provide use to our readers.
Are you guilty of any of these?
1. Thinking an email list isn’t such a big deal
Well, I hate to break it to you, but it is. It truly is the only method of communicating with your readers that you are in control of. Your words, straight to your reader. No algorithms, no fast-pace feed, just your information they can access at their leisure.
I revamped my site earlier in the year, and didn’t bother putting my email subscribe boxes back in because they didn’t fit the new theme. I didn’t have time to redesign them, and I didn’t want to pay for something I knew I could do myself. My laziness has cost me hundreds of valuable email addresses, and the ability to share what I have with interested people.
I know some bloggers wonder what the point of a mailout is, and wonder if its only people with something to sell who would concern themselves with having one – but it’s invaluable for any blogger who want to reach their audience. Even if you think you will never need email subscribers, offer your readers a way to sign up anyway. You won’t regret that.
2. Forgetting to share your posts on social media
I try to share my posts at the same time each day, both because those times get the most engagement, and also to provide some consistency for readers who get my updates. But often real life got in the way of manually updating my channels, and sometimes it meant I didn’t get anything up all day. I resisted using scheduling tools for a long time, for many reasons, but in the last few months I’ve experimented with a few. I cannot believe how much better my blogging experience is now that I’ve settled on a schedule that works for me, and the ability to schedule my post updates across all social media (except Instagram and Pinterest, I still prefer to do those in the moment) has become so much easier.
I’ve been using CoSchedule for the last month or two on my personal blog and I don’t know how I ever lived without it. An editorial calendar plugin that keeps your content organised and also allows you to schedule social media posts from right within your WordPress dashboard before they’re even published. Your post goes live, and your scheduled social media updates follow after, at a time you’ve pre-chosen. Genius.
3. Wasting time
Oh boy – this has been a big one for me. I work from home with very small children, and I have limited amount of child-free time each week to get a lot of things done. I couldn’t afford to waste a second – but I was wasting lots of them. I found myself either procrastinating or getting caught up in less-important tasks, which left me little time to get the big stuff done. I felt behind the 8 ball for a lot of 2014 until I sat myself down with a big task list and a determination to be in charge of my schedule, instead of letting it be in charge of me.
Some of the biggest things that has turned my productivity around:
- checking email at certain times only
- doing specific tasks only on specific days
- having an editorial calendar
- timing myself to see exactly how long tasks would take so I’d stop underestimating the time it would take to do something
- organising tasks in order of priority
4. Failing to have an editorial calendar
Who needs those? I mean, unless you run a themed blog that creates content in line with the holiday calendar, right? Wrong! Part of the problem was that I was wasting time because I didn’t know what to write about. I found that once I sat down with either a headline or a topic, I could write a post no problem. But if I was sitting down to a blank slate, I wrote less than half of the posts that I needed to.
It didn’t take long – just a few minutes of brainstorming, and a few more minutes shuffling that around to certain points on the calendar. I always know in advance what I’m expected to do, so I find that I waste less time and get more done. I challenge you to come up with 12 post ideas right now – and you will know at least one thing you will be writing per month next year. Or create a theme a month and write to that theme as the year goes by. Go on – you only need 10 minutes, a pen, and a piece of paper.
5. Ignoring networks
I get it – you’re shy. Or you think your blog isn’t “big” enough to play in the big leagues. Well, I’m not sure how you expect to get in the big leagues if you don’t chat with the people who are either already there, or trying to get there too. While you might think there is a hierarchy of people out there in blogland, the reality is there’s room for everyone. Get chatting with other bloggers, no matter who they are. Jump in on Twitter conversations, start discussions on your Facebook page, join a linkup or blog hop, lend a hand to a fellow blogger in a group or forum asking for advice. Share other bloggers’ posts, link to them on your site, invite other writers on your blog, and offer to guest post for other sites in your niche.
If you ask any “big” blogger what was a turning point for them, or how they managed to grow their traffic, more often than not, you’ll hear them say that another blogger bigger than them linked to their content. It’s a world of collaboration, and it will get you further than where you’re going on your own. Make a friend!
So I dare you to ditch these bad blogging habits before the year is out. Replace them with smarter ways of driving your blog forward and increasing the enjoyment you get from it.
Which ones are you striking off your list this year? What will you do instead?
Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).