Marketing Rampage with Blogs has an interesting post that argues.
‘Pheedo ran the campaign for 6 weeks and from their results, RSS feeds outperformed the best click through rate in email by over 26% as compared to the industry average of 8.7%.’
It is an article that both excites me (as someone just beginning to test the theory) but also scares me a little. You see email advertising became the bane of my existence for many years with the advent of Spammed Emails – I’m just wondering how long before we see the same vast quantity of Spam RSS feeds bouncing through our news aggregators.
I already regularly see what I consider to be RSS spam in my bloglines aggregator – junk posts that appear again and again day after day on the search terms that I follow. I wonder how much longer before this practice becomes so wide spread that I give up using the search for a keyword function of Bloglines.