Welcome to the weekend (well Friday for folks not in my timezone!) and this week’s reading roundup. I took lots of notes this week and learned some hard truths.
The Emotional Combinations That Make Stories Go Viral | Harvard Business Review
If going viral is not a matter of luck (as first thought) but as a result of creating an emotional experience, then this is interesting reading.
Content Creation Hacks: How to Quickly Produce Valuable Content | Social Media Examiner
I actually really love the historical content tip on this podcast, as I think it can work really well for brands – and bloggers too! Everyone loves a throwback.
Better Inbox Productivity: 5 Tools for Reclaiming the 560 Hours You Spend on Email | Jeff Bullas
*Signs up for Todoist’s Gmail extension*
Achieve Stellar Results from Facebook and Instagram Remarketing | PPC Hero
A timely reminder to perhaps think outside the box when it comes to advertising on these platforms, and that we can go in and edit a campaign that isn’t working as well as we’d hoped.
3 Unusual Lessons We Learned From Studying Over 16 million posts (and 100,000 Brands) on Social Media | Buffer
These results were surprising but not surprising all at the same time – get on that video train if you’re not already!
How to Solve Big Marketing Problems by Strategizing Like a Startup | CoSchedule
I actually really love this advice, because it drives you to seek feedback on what’s working, even if you’re established. What would you do if you were starting your blog young and hungry? How would you stand out from the crowd if you had a product to sell?
How to Calm Your Content Anxiety in Five Simple Steps | Copyblogger
If you’re overwhelmed and upset with the idea of coming up with fresh blog content every day forever, this one’s for you.
The Power of the Mid-Tier Blogger | Racked
This was such an interesting read – that you can still be successful if you’re not the biggest name in the blogosphere. Love it. H/T to Carly Findlay for that one.
What’s the ROI of Your Guest Posts? I Studied 273 Guest Posts on 78 Blogs and it Doesn’t Look Good | Inbound
Well there’s something nobody wants to hear! If you’re looking for traffic, you may have to look elsewhere.
Three Things Email Marketers Should do to Stay Competitive | Marketingprofs
I think going back to basics is an excellent tip.
Well there you go – are you happy? sad? Going to think of something else to do other than guest posting for a bump in traffic? Going to be more zen about your content anxiety?
See you on Monday for an epic post about how to navigate networking at blog events when you’re a shy type.
Stacey Roberts is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama, follow on Pinterest for fun and useful tips, peek behind the curtain on Instagram, listen to her 90s nostalgia podcast, or be entertained on Facebook.
