Note: you can listen to this episode above or load it up in iTunes.

How to Turn Surfers into Blog Readers by Building a Sticky Blog

Today’s episode is about how to find new readers for your blog. It’s the question I get asked most by bloggers, so this is the third of several podcasts on this topic. In part one we looked at two really important questions to ask before you go hunting for readers to read your blog. In part two, we talked about how to use two types of content to find readers for your blog. Today, we talk about building a blog that readers will want to return to again and again (a ‘sticky’ blog).

In This Episode

You can listen to today’s episode above or in iTunes or Stitcher (where we’d also LOVE to get your reviews on those platforms if you have a moment). Today we talk about:

  • Why it’s so much easier to hook readers into become regular rather than having to find fresh readers every day
  • 15 ways to make it difficult for readers to leave your blog
  • How to get readers to subscribe, follow and connect

Further Resources For Finding Blog Readers

How did you go with today’s challenge?

Are you already using some techniques to make your blog sticky? What would you add? What will you try next?

I’d love to hear your answers to those questions. Let me know in the comments below, and share a link to your blog.

Pick Up the 31DBBB eBook at 50% Off

Don’t Forget You can also grab the 31 Days to Build a Better Blog Workbook with a 50% discount using the coupon code PODCAST50 during the checkout process here. Finally, if you have a moment we’d love to get your feedback on the ProBlogger Podcast with this short survey which will help us plan future episodes.

  • I am grateful for this whole podcast series, Darren, as I, too, am just about to launch a podcast in addition to writing a daily blog. So, I’m getting double value! The one thing I did today as result of listening to your podcasts was to install the WordPress Related Plug-In on my blog so a selection of my archived posts would show up on each post. As I was going through some of the posts to check that it was working, I myself read through some of them and realized which ones would be good candidates for a “sneeze” page. I had forgotten I’d written them. Having the attention span of a mayfly does not help me master technology, but your podcast series might help. Thank you.

    • So cute, “attention span of a mayfly” that made me laugh out loud. I’m so happy you found candidates for sneeze pages.

  • I love to hear people who share their personal success story or how they have made it to where they are than those who share other people’s success story. That is why i love Darren’s podcasts more than those of Pat Flynn. Thanks Darren so much. What you share has always been so insightful and has helped my two blogs grow pretty well. Greetings from Kenya.

  • Okay… I’m a little overwhelmed by this list of 15 things to do to make my blog more sticky. Thankfully, this builds on Episode 34 about building the foundation content. The first take away I thought of was to remove the date of my posts. This sounds interesting and I’m willing to give it a go. So much of my content isn’t time sensitive, but some are. I think I’ll try this time for now (and it wasn’t too difficult to manage on the Blogger platform. That was exciting!) In any case, I now have a design issue to think about. Something looks weird in the post section with the dates gone and i’m not sure what it is. Hopefully I’ll be inspired with that answer as I focus on the core content.

  • This is SO incredibly useful. This is one episode I’ll have to hear several times to get it. Is there a printable with all 15?

  • Back again!
    I set up Disqus during the 31DBBB and hadn’t set it to allow guest posts. A lovely reader pointed this out on another forum so I update that and now she is posting regularly on the blog. Always learning.

  • Another great podcast! Had to listen to it twice. Once the tips settle in, I’ll probably listen a third time. Because I had gone thru the 31-day BBB, I’m not only familiar with the terminology but also have done some of the tips. BTW, I’m seeing a GA lowered bounce rate, longer session time, and readers clicking on posts I had added under Further Reading at the end of some posts! Thanks so much, Darren, for those tips.

  • Jolie Kolega

    Hi Darren
    I am really interested in the about page further reading but the link is not working for me.
    Anyone else having this problem?
    As usual I am hanging on every word and tip you give, I have my notepad and pencil and jotting down lots of notes. It’s funny the way you describe how to secure readers / subscribers with different mediums and it’s working on me right now- things like the photo, having a voice to listen to; it all makes it much more personal therefore hooking me in that bit more. Great stuff- now I can aim to use it in my readers when the website is ready.
    Thank you

    • I am having the same problem, Jolie. I hope Darren is gonna fix that “About page” link guide soon.

      • Jolie Kolega

        Hi Anh ☺️
        Yes it’s annoying me as I am busting to read it because I am working on my about page right now!
        Please read this Darren and fix it!!

        • apologies – fixed!

          • Jolie Kolega

            Thanks Darren! Life can continue now 😉

  • Hi Darren,
    I have been listening to your podcast for a while and finally decided to drag myself to come here (it’s a lot of effort going from your phone to your computer!). I want to say that I love your show, you give a lot of insights and I like the way you share your story as well, as you said it makes it more personal and makes others feel more easily connected.
    Keep up the great work, I look forward to hear more from you.

  • Matt M.

    Hi Darren,

    I wrote notes for each tip while listening, but I seem to have missed one. Would you take a look below and let me know what I missed? Thanks!

    1) Have some ways for people to subscribe, follow, and connect
    2) Use multiple methods to get subscribers
    3) Make it clear what your blog is about
    4) Design
    5) Create anticipation
    6) Link to related pages/posts
    7) Create a sneeze page
    8) Use social proof
    9) Be personable
    10) Remove dates when the post/page is evergreen
    11) Offer an incentive to subscribe
    12) Work on your about page
    13) Target different readers with different messages
    14) Pay attention to popular posts

  • Joni

    Late to the party, but regarding tip 10 on being as personal as possible. I’ve been following this blog and your Twitter accounts for years. I know where you’re from, yet I was still taken aback by your accent. I guess I’ve always read your posts and tweets in my own voice! Nice to get to know you better.

  • Richard Collison

    One have one question. You mentioned sending an email to anyone who
    comments on your blog and remind them when you write a reply, in order to foster further discussion.
    But wordpress doesn’t do this by default. So what plugins are there to
    send such emails that are known to be good?

  • Noah Newell

    Thank you Darren for another great podcast episode. I will be adding varying levels of anticipation to each of my blog posts.