Not for Profits and Blogging

Wayne writes on the topic of Non Profits Profiting From Blogs. He believes that not for profit organizations can gain incredibly from blogging which is something that I’m also a strong advocate for.

‘The value of blogs to any non-profit is almost unlimited.

First of all, a blog provides a powerful informational vehicle for the association. The Board of Directors and association staff can keep the membership up to date with the latest initiatives and activities of the organization.

Because a blog is constantly updated, with fresh content, the organizational leaders can maintain up to the minute contact with the members.

Since one of the major difficulties faced by many non-profit organization is membership recruitment and retention, a blog can display the benefits of membership, in real time. Regular postings of how members benefited tangibly from joining the non-profit, can be a useful and interesting series on the blog….’

Over the past few months I’ve had the privilege of consulting for a number of non profit organizations here in Melbourne who have set up blogs and needed advice. Like Wayne I see incredible potential for some of these sorts of organizations for blogging. Particularly I noticed the interactive nature of Blogging between blogger and reader coming into play in these instances with readers/supporters/volunteers not only finding relevant news and information but able to add their support/advice/questions etc via comments. Hopefully we see more not for profit organizations taking on blogging in the future.