Jen has the news that we’ve all been expecting – signs that MSN are getting ready to get into contextual advertising. Jen talks about one of the advantages that MSN has – the ability to target demographics:
Because MSN AdCenter will feature options of target ads to particular demographics, including age and gender, this could allow publishers greater flexibility in what ads they show. For instance, I have a few sites targeting female audiences… if I could include this information in the MSN contextual ad platform, these sites could be given higher priority to showing ads that advertisers are targeting female audiences. This combined with other targeting methods could result in high paying ads for publishers and good CTR and ROI for advertisers.
It’s going to be interesting to see where all this ends up and to track the impact that MSN’s ad system has upon Adsense and YPN.