One of the distinctions that I’ve made previously about blogging for money is that there are Direct Methods and Indirect Methods for doing so. Direct methods are where blogger makes money FROM their blog and Indirect methods are where a blogger makes money BECAUSE of their blog.
ProBlogger.net tends to focus more upon direct methods but I’m increasingly finding examples of bloggers who are using indirect methods.
Probably one of the most prominent examples of a blogger making money because of his blog (among other things) is Seth Godin.
The most recent indirect money maker for Seth is a couple of seminars that he’s running in June. The first seminar is a 12 seat seminar (very exclusive) which costs $3995 (USD) per person. The second seminar is a 60 seat seminar at $950 per person (discounts for multiple attendees from the one company).
Now Seth’s ability to hold seminars that attract people willing to pay that much for his time doesn’t only come from writing his blog (he’s written numerous books – many of which he gives away free online – and regularly speaks at conferences etc) but his blog is part of his approach to raising his own profile which results in many income earning possibilities.
The only ‘ads’ on Seth’s blog are for himself and the products that he sells. No AdSense, no affiliate programs, no banner ads – just Seth.
Seth embodies the ‘give it away‘ strategy that many bloggers making money indirectly from blogs use. In giving useful, unique and free content to his readers in his books, e-books and blog and by encouraging his readers to pass it on he continues to expose his ideas and personality to more and more people. Along the way the income generating opportunities arise and he’s able to sustain himself for the next round.