Today a new ‘make money blogging fast‘ product is being launched into the blogosphere that promises those who buy it that they can make big money blogging – fast.
As this thing is launching and I’m already getting emails about it from readers asking if they should buy it – let me give you a few quick reactions to it and other products I’ve seen like it.
Do keep in mind, I’ve not bought the product so I’m making these calls based solely upon what I’ve seen in the sales material and what I’ve heard from charter members. Much of what I have written below applies to most of these kinds of products (and there are many).
Note: I’m not naming the product here (and I’m certainly not going to try to make a quick buck with an affiliate promotion), I just don’t feel good about promoting it in any way – for reasons that I guess will become clear below.
Make Fast Money Blogging?
Here’s the main thing – making money from blogging instantly… immediately… quickly… fast isn’t something I’ve seen too many people achieve (I’m actually yet to meet any). I have seen bloggers make A LOT of money blogging – millions of dollars in fact. It’s certainly possible to do – however in every case that I’ve seen the blogger has worked their butts off blogging for a long time, building their authority, credibility and by writing content that is original and useful – well before their blog started making money.
If you think you can flick a switch or change to a new system and instantly make a lot of money fast – you’re in for a fall. Don’t fall for that line – to make money in this game you’re going to have to work really hard and have a long term view of things.
Lots of Blogs Each Earning Little Bits of Money
OK – the methodology of this program is that you need to start a blog network – multiple blogs that each earn a relatively small amount of money, that mounts up to be a significant amount.
Sounds like a reasonable way to approach things and there is actually some truth to the methodology. I know a number of bloggers who have made some money this way, a few that even make a full time living from it.
I’m not going to knock people for taking on this model – it can work and I guess people do need to make a living. I even did it for a little while myself. However keep in mind that there is a cost of this method – something that I learned for myself the hard way.
The problem with maintaining lots of blogs is that while they each might make a little money that adds up to a reasonable amount – you end up with lots of blogs that don’t really amount to anything in and of themselves on any other level than that they earn a little money.
Perhaps that’s all your dream is (to make a little money from lots of blogs that no one has ever heard of) but what I love about blogs is the way that they open up other opportunities for a blogger. A blog can build your brand and profile to the point that it opens up doors for new jobs, partnerships, book deals, speaking engagements, friendships, business ideas…. etc. The problem is that most bloggers who have experienced these opportunities have worked hard to build a small number of blogs (usually a single one) which they’ve worked hard at – rather than spreading themselves thinly across multiple blogs.
My experience of a small network of blogs was that it while I was able to sustain 10-20 blogs (20-30 posts a day) that the quality of what I was producing was pretty low. I did get a little traffic to each from Google – but never really generated any regular readers, never had anyone comment, never had any opportunities open up as a result of those blogs.
It was only when I switched to having 1-2 blogs with quality, useful and original content that things opened up. As a result I slowly started to make real money blogging and more importantly started to see opportunities to leverage the profile of my blogs to bigger and better opportunities.
Using Other People’s Content
One of the main methods taught by many make money blogging products is to use other people’s content on your blog for the bulk of your posts. This one teaches that you should use other people’s content for the bulk of your posts and throw in some original stuff from time to time. They even give you tools to find and import other people’s content quickly (remember you need lots of blogs to make this work – so you need to do it quickly).
Again – this is something I dabbled in for a while. I did it all manually and tried to use the content in a way that added value rather than just copying and pasting in content (I also did it with the blessing of those whose content I aggregated and always acknowledge sources) – but in the end I dropped it as a method for a couple of reasons.
Firstly it was the most boring thing I had ever done (and I’ve worked on conveyor belts on production lines for 12 hour shifts – so I know boring). Blogging can be an amazingly uplifting experience – but copying and pasting in content is not fun.
Secondly it’s only marginally useful – there are ways of aggregating content from other sites that can be useful, but it always takes work and extra effort for this to happen. The method demonstrated in the product I’m referring to just mashes up a load of content from other sites in a way that doesn’t really help anyone. As a result a blog that does this as the bulk of its content isn’t really useful to anyone, except the blogger making a few dollars from it. The demonstrator describes the post as quality content – it’s not really. It’s on topic, it might do ok in Google, but it doesn’t really help anyone.
Thirdly – you end up a blog that isn’t really unique or original. This comes back to my points above about creating blogs that actually help build a brand or profile for you. If all you do with the bulk of your content is rehash and mashup other people’s content you’ll never get a name for being anything much more than someone who reads, quotes and links to other people’s content. Perhaps I’m crazy – but I’d rather be known for someone who has original, interesting and useful ideas than someone who whips up mashups of other people’s stuff all day every day. But maybe that’s just me?
Fourthly – while search engines unfortunately do rank this kind of content, I’m finding that they’re getting better and better at identifying truly useful content and junky content like this that is created purely to get search traffic. Sites like this can and do rank well but often they fall out of the rankings and in the long term don’t tend to rank well.
Note: at least the teaching offered in today’s course acknowledges sources of content with links and only uses short quotes from those sources – I don’t think it’s anywhere near as bad as some tools that scrape content, strip links and acknowledgements and automatically produce very spammy content.
In the end people will believe that they can make fast money blogging if they want to. Some people just want to believe the dream and nothing I can say will convince them. They’ll happily pay their $67 a month, create a few of these ‘blogs’ and a few months later realise that this isn’t a ‘fast’ or particularly ‘easy’ game.
If you’re tempted then please just pause for a moment and think about your objectives for blogging. If you’re looking to purely make money and you don’t want any real personal satisfaction or have any goals of building a brand or profile – then this type of model may actually work for you.
But if your dream is to build something that grows your profile as someone with authority in your niche, or to land a job or book deal, or to get invited to speak at an industry event, or to be quoted in mainstream media about your topic, or it’s just to build a blog that has loyal readers who keep coming back because you’re helping them…. then perhaps this isn’t the type of blogging model for you.
PS: Interestingly the sales page of this new product highlights some successful blogs that make a lot of money blogging. They include Dooce and Mashable. I would argue that these blogs pretty much prove my point. They’re all about original and useful content. They are not about creating lots of blogs that each a little money – they’re about putting in a lot of work to produce useful and original content over a long period of time and don’t resemble anything I’ve seen about the actual product being promoted on the page.