This is the second part of a post on extending the life of Evergreen posts. Take a look at the first part here.
Related Articles – Many Bloggers use a ‘related articles’ feature in at the bottom of each of their posts. In most cases these are automated links from a plug in. WordPress and Movable Type both have such plugins available.
Once again such a strategy is good for both getting readers to go deeper within your site and for your search engine optimization.
Deep linking within posts – Similarly deep linking is an effective strategy. To actually refer to previously written evergreen posts within an article (where relevant) is another strategy that you should consider. This could be more effective than a ‘related articles’ feature simply because you have a bit more control about their positioning and the links that you highlight. Also people are more likely to take an ‘in content’ link recommendation than an automated one – it will also mean that the links is a highly relevant one – which SE’s tend to like.
Site Maps and Highlighting Categories – Whilst these may not specifically increase the profile of Evergreen posts – highlighting other key pages on your site (categories especially) helps to generate repeat page views and assists the Search Engines in indexing your blog. What you should be aiming for is that a reader or SE bot should be able to navigate to any page on your blog within two or three clicks. The simplest way to do this is to have your categories listed in your sidebar or menu and to use a pagination system (the little numbers at the bottom of this page that lead you to different sets of older posts).
What I’m really highlighting here are different ways in which you can interlink your site whilst highlighting your key pages.
So take a surf through your archives and make note of the underrated evergreen posts that you find and consider finding places on your blog to highlight them. You might be surprised what impact it has.
Feel free to share what strategies you use to highlight your evergreen posts in comments below.
Does anyone use one of these ‘related posts’ plugins? I’ve tried a couple that were really bad, but I’ve seen that many blogs have found a good one.
Im interested in what Danger is after as well, I presume that some work on categories, but is there anything that is a bit better that this?
I find Nucleus’ related articles feature/plugin and keywords plugins quite useful. Well, only if you use them right, I guess.
“Darren+Rowse … what the hell is that supposed to be? I have no idea!”
That’s what I got when I typed your name in the box! You are too too funny and it made my day! Thanks, Kay C.
I just installed Related Posts for WordPress and it only works well if you add in a custom comment about the article for it to use to search for related posts…
Otherwise it is a bit hit or miss.
[…] 12. Employ deep linking by referring to your old entries in your new posts. Increasing the Longevity of Key Posts – Part II […]
I am new for blogging…now doing B.Tech-IT…I found many useful tips in your post…Thanks