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How to Write for Busy People

Posted By Darren Rowse 28th of March 2006 Writing Content 0 Comments

Ben at Inside Firefox has written a great little post on how to write for Busy People (and lets face – most of us fit the category).

I think the six points they make are great advice for bloggers also. Of course that doesn’t mean you can’t break the ‘rules’ and still have a worthwhile blog – but they are worth keeping in mind.

  • Making important points up front
  • Clear taxonomy of headings, and lots of them
  • Writing clearly and succinctly
  • No long, unbroken paragraphs or tracts of text.
  • Preferring bulleted lists with clear points to paragraphs.
  • Use of emphasis in formatting to make important things clear

I particularly would echo Ben’s sixth point. I know that when I go to a blog and see long unbroken paragraphs that it’s a major turn off. I don’t mind reading long article but am much more likely to do so if I can see it’s well organized, not too overwhelming and if it gives me some hints at a glance as to what it’s about and what I’ll get out of it. First impressions count for a lot.

The only extra hint I’d add to Ben’s list is to think carefully about your main title. He’s mentioned headings which could include this – but I think if a title is designed well it can communicate a lot and be the thing that gets people reading or turns them away from your post.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.