This guest post is by Stefanie Flaxman of Revision Fairy Small Business Proofreading Services.
In a world overflowing with bloggers, there’s the type of troublemaker you love and the type of troublemaker you hate.
One introduces his opinion with a strong argument. You admire that he’s confident and direct. The writer makes you jealous. You want to be that troublemaker.
When you write a blog post like a troublemaker with a heart of gold, you’re not really causing problems at all. You’re an expert with invaluable tips to share. Others look to you for guidance. They want to hear more from you and enthusiastically subscribe to your blog.
You’re the troublemaker who fights for your readers. You give them a voice and help them with solid advice.
I call this type the “Attractive Troublemaker.”
The other type of blogger takes the common online writing tip to “take a stand and be bold” too far. His blog posts are rants about his opinions, which he treats as facts. He doesn’t provide educational details or links to resources that support his points.
“This is what I think, and if you disagree with me, you’re stupid,” is the theme of every post that he writes. It’s offensive.
I call this type the “Average Troublemaker.”
If you want to influence others and retain visitors, blogging is not about your opinion and why the opposite is “wrong.” You have an opportunity to help readers make positive changes in their lives.
The Average Troublemaker creates a hostile environment rather than an information hub where visitors get useful updates and respectfully interact with each other. The Attractive Troublemaker encourages a welcoming community.
Here are five ways to write a blog post like an Attractive Troublemaker.
1. Learn it; live it; blog it
One way to show that you’re passionate about your subject is to write blog posts with the aim, “Let me help you out.”
For example, if you loathe TypePad and think that every blogger should use WordPress, don’t simply tell readers that using TypePad is an amateur move.
Compare and contrast the two platforms with specific examples. Discuss your experience using them and give tips that you wish you knew when you first started blogging.
2. Variety is the spice of life (and blogging)
There are many types of blog posts that fit any subject.
Your niche may be saturated with similar articles. Surprise your readers with different presentations that add a fresh perspective.
3. Make your blog URL a fashionable discount shoe store
When you tell a friend that your stunning new shoes were also inexpensive, she will naturally want to know where you bought them. She must check out that store.
Due to a satisfied customer and word of mouth, that business has two loyal shoppers.
You want your blog to be a resource like the fashionable discount shoe store. Educate readers with links to additional posts on your blog or articles on other websites.
Your goal is to help readers learn about a certain topic, not to tear them down for thinking a certain way. If they find what they need, they’ll be happy that you pointed them in the right direction and share your blog posts.
4. Blogger personalities are human personalities
Characteristics of Average Troublemakers and Attractive Troublemakers are human qualities, so you’ll notice these personality traits in blog comments, as well as other places online and offline. For more on the Average Troublemakers you’ll find online, see: trolls.
Use comments as inspiration. Write blog posts that address concerns, opposing opinions, or feedback from readers. Each post should cover one issue. Consider featuring guest bloggers who offer different perspectives or more expertise.
Your blog should be so enticing that readers can’t wait to find out “what happens next.”
5. Every blog post is a job interview
I’ve heard many bloggers use the excuse, “I’m a blogger, not a writer.” The mindset stems from the belief that great writing is not essential for certain blog genres.
However, consider this example. A fashion blogger discovers her dream, paid, blogging job. She writes her résumé in red crayon and submits it with the caveat, “I’m not a writer. I didn’t take the time to type my résumé in a professional way.” Is that wise?
Writing is the communication method that you use when you blog. You’re not talking. If you were, you would perfect your public speaking skills. It’s important for bloggers to learn about writing mechanics and avoid common mistakes.
You want to present yourself as an asset to each reader’s life, just as you would present yourself as an asset to a potential employer.
Be assertive, but be respectful
When you write blog posts that consistently send the message “I’m right, and you’re wrong,” you decrease your chances of running a successful online business.
Who’s your favorite Attractive Troublemaker online or offline, and why do you follow what he or she does? Tell me a story in the comments!
Stefanie Flaxman is a freelance proofreader with a heart of gold and the Attractive Troublemaker responsible for Revision Fairy® Small Business Proofreading Services. Sign up for Revision Fairy® Premium Membership to get 50% off online proofreading services.