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How to Use Private Label Rights to Get Content for Your Blog

Posted By Guest Blogger 4th of June 2011 Writing Content 0 Comments

This guest post is by Pawel Reszka of Affhelper.com.

For the time-strapped blogger who’s constantly struggling to write fresh, unique content, PLR can seem like a godsend.  Pre-written copy that you can claim as your own?  Sign me up—right?!

Of course, as most of us know, it isn’t that simple.  Although PLR can be a useful tool in developing content for your blog, it isn’t a “copy and paste” solution (at least, it isn’t if you don’t want the Big G to come down hard on you and your search rankings!).  To understand why, let’s take a closer look at what PLR content is and how you can use it effectively to develop content for your blog.

First of all, if you aren’t familiar with the acronym, PLR stands for Private Label Rights.  Essentially, when you purchase PLR content, you aren’t just getting the text—you’re also getting the rights to claim the content as your own and use it in whatever way you like.  For example, PLR content can be used in your blog posts, converted into audio or video formats, or even incorporated into your blog’s email autoresponder series.

Now, savvy bloggers have probably already picked up on the biggest problem with PLR content—that if you can buy the content for use on your website, so can every other site owner on the Internet.  And what’s the point of buying PLR content if there’s a good chance it’s already been published on another site?

In fact, PLR can be a great resource and a huge timesaver, but only if you use it correctly.  And the two keys to doing so are selecting good PLR content in the first place and modifying it to suit your needs.  Let’s look at each of these concepts in more depth.

Finding good content

First, if you want to use PLR effectively, you simply can’t use the same old PLR article packs that have been passed around the Internet since the dawn of the digital age.  You know what I’m talking about—those packs of “10,000+ PLR articles” that are sold for a dollar on PLR clearinghouse sites or included as bonuses with the sale of Internet marketing products.

The truth is, there’s a reason these packs are sold for a few dollars or less, and it’s because they really aren’t worth much more than that.  These articles have circulated for so long and been published on so many sites that it’s nearly impossible to transform them enough to be effective blog content.

Instead, look for PLR content that meets the following criteria:

  • recently developed
  • written by a reputable author
  • published in limited circulation.

Out-of-date PLR content is the worst—imagine buying a pack of PLR articles for your “make money online” blog only to find out that the articles were written in 2001 and still contain references to the Overture search engine!  Rewriting out-of-date PLR content isn’t impossible, but it’s a heck of a lot easier to check that the content you’re purchasing was written in the last few years in the first place.

You’ll also find that the quality of the PLR content available for sale today varies widely based on the author.  Much of the PLR content in the “10,000+ article packs” mentioned earlier is written by outsourced workers whose native language isn’t English.  Transforming this sometimes barely intelligible content into coherent text that flows nicely is often more work than simply writing original content yourself!

But how do you know which authors write good quality PLR content?  First, look for recognizable names in the PLR industry. Nicole Dean, Tiffany Dow, and Jimmy D. Brown are three PLR authors whose reputations for quality content precede them, although there are plenty of other great writers in this industry.  You can also purchase PLR content through forums like the Warrior Forum’s “Warrior Special Offer” section where customer reviews will tell you whether or not the PLR content for sale is good quality. As an example, take a look at Edmund Loh’s PLR package.

Finally, it’s also to your advantage to seek out PLR content that’s available in limited circulation.  By this, I mean looking for content where only a set number of licenses are available—for example, maybe only 25 or 50 copies will be sold before the product is pulled from the market.  The fewer people that have access to the same PLR you’re using, the easier it will be to make the content seem unique on your blog.

If you follow these guidelines, you shouldn’t have any trouble finding good PLR content—but then, how do you use the content you’ve purchased effectively on your blog?

Making good PLR content great

Obviously, the last thing you want to do is to copy and paste the content you’ve bought to your blog as is.  Even if you don’t believe in the duplicate content penalty, remember that your goal as a blogger is to provide unique, interesting content to your readers.  How will your perceived authority suffer in the eyes of your readers if they happen to stumble across the same article being published—word-for-word—on another blog, under another blogger’s name?

At the very least, you’ll want to rewrite your PLR content to add your own voice and to make the content appear unique in the eyes of the search engines.  There are plenty of experts out there who will give you their opinions on how much you need to rewrite your PLR content, but at the very least, I recommend aiming for at least 30-50% uniqueness.

Alternatively, instead of rewriting each individual PLR article you purchase, you can also use them as a jumping off point to create your own content.  Typically, good PLR authors write content based around profitable niche keywords and information that people in the niche are actively seeking.  You can use their insights and PLR content as research sources, and then write your own blog posts based on the information they provide.

But don’t just think of PLR as a source for your blog posts.  PLR articles strung together can form the basis of a free giveaway report or email autoresponder course that you use to entice readers to sign up to your email list. Although you’ll still want to rewrite these articles, using PLR content to create these bonuses is a lot cheaper than outsourcing the products to be written from scratch.

Using PLR content to create videos and podcasts—whether they’re posted on your blog or used in your promotional strategies—is another great idea.  Because the articles won’t be indexed as text using these formats, you can be less concerned about duplicate content and invest less time in rewriting your PLR.

Really, when it comes to using PLR content on your blog, the sky is the limit—anywhere you need fresh content, you can use PLR sources to save time and money.

Do you use PLR content on your blog?  Have you used it in a format other than the ones described in this article?  Share your experiences and recommendations in the comments.

Pawel Reszka runs Affhelper.com, a blog dedicated to providing tips and techniques on how to make money online.  If you are looking for affiliate marketing tips makes sure to check out his website.

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  1. Hey Pawel!

    This article is actually very interesting to me. I am going to look into PLR more and see if it fits my need. I am a fairly new blogger and I think this could help me develop an e-book or course a whole lot quicker than writing my own.

    I don’t have too much to spend but I am always keen on “investing” into my blog to make more out of it in the future. I appreciate this post!


    • PLR can definitely get you on the fast track.The important thing is to rewrite the PLR content you get and put your own spin on it.

    • Stephen,

      I’d be very careful with PLR on your blog. In my case, my blog is my online identity and I would not dream of using PLR content. If you are stuck for ideas to write about, why not ask someone you respect to make a guest post?

      I keep a running file of blogging ideas, so there is never a lack of content ideas, but maybe I just haven’t yet hit writers’s block.

      The other downside to PLR is that its not unique. Each time I post, I’m always thinking about the long tail traffic that I’m hoping to attract. PLR won’t do that for you.

      Just my two cents…

  2. I think that using PLR to save you time is only valid if your creating a long e-book or your not familiar with your niche. Otherwise why not just give your readers original content?

  3. PLR is tough people focus solely on the negative, even when completely rewritten with a few key paragraphs in place people will still think you are doing something wrong (mainly because of PLR misuse by the masses in the past). I used some for a niche autoresponder and it did ok, I rewrote 90% of it.

    I have also written and sold articles for PLR use, and even 3 years late I get accused of “ripping off” other bloggers, hey! it was mine once upon a time and what’s so wrong with using and rewriting something that is popular? I think I don’t have the right mindset for PLR after my experiences. I am now trying to improve my writing and rewriting my content is the best way I can do this.

  4. PLR content seems like a deceptive shortcut. As a reader I would rather just get les quality content from the author, rather than lots if generic content.

    • If you have a personal blog then obviously you want highest quality content, but using PLR for ideas can still help quite a bit especially when you hit the writer’s block.

  5. you can also get real content from translate other language website.but some mistakes in those translated article.

  6. I have used PLR in the past, but I don’t think I’ve used them in the right way.

    I do intend on going back and learning how to use PLR well.

    I do know that you can even get PLR video content and if you have a good strategy, you can make quite a lot using PLR.

    Great post. Thanks for sharing.


  7. I had never heard of PLR before this post but I’m definitely going to check it out for my other investing blog that I haven’t updated in a while since the blog is getting very stagnant.

  8. I am with the majority of commenters so far on this one., Personally I wouldn’t touch PLR with a 10ft pole. If I needed content that I didn’t have time to write I’d conceivably use a ghost blogger.

    Too anyone new to blogging, do yourself a favor and don’t go this route. It will not end well and besides, does the internet really need more regurgitated crap? I want to make money the same as the next person but I have enough respect for the medium to at least try not to be a part of the process that kills it.

    • This is hilarious and may get me banned from commenting here but it will be worth it. Check out the author’s site – the one linked from here and on the submit content page you will see under content not accepted is, wait fro it…, PLR articles – I kid you not.

      • Steve, of course I don’t want people to submit copied PLR lol, did you even read the post? PLR is supposed to help you write your own content. Taking some ideas from PLR materials and adding your own can truly help. Most people don’t want to do it on their personal blogs and I wouldn’t either. But on blogs in other niches PLR could be your best friend. It’s just something you can use to your advantage.

  9. Yeah, I have to agree with the rest of the people here. You’re saying that we’re time strapped so we can’t afford the time to write a new article. But, if we pay for an article that 50 other people potentially have, then we can go in and make it unique so that we can then present it to our readers. So, we then take a bunch of time to make it unique (so our blog doesn’t look like crap). Where exactly is the time saving? If you’re a blogger and you don’t have time to write, don’t blog. Or, change your frequency so you do have time to write. But, using PLR for a blog–especially if you’re trying to get search engine traffic–is a bad piece of advice for new bloggers.

  10. I just bought my first PLR recently and couldn’t agree more with you on rewriting to make it your own. It’s definitely one of the fastest way to add unique content to your site.

  11. i m new blogger, after reae your posting i m very interest to blog activity.

  12. I believe that if you really are a blogger, you will never use PLR content.. most often, PLR content is used by those blogger who just want to do SEO for adsense revenue or for promoting other people products.

  13. Republishing is for losers any way you see it. Sorry.

    • Ok Castor, let’s say you own a tech blog. If someone wrote a really good in-depth PLR content on “how to build a PC” and gave you rights to it, wouldn’t it be smart to use some of that when writing your own? There is only one way to build a PC. Few things that could change in your content are: parts used, and maybe the order in which you put things together. So basically adding some of your own ideas to it and personality would make it quality and add value for your readers.

    • By the way, there is something called Public Domain. Millions of dollars are made from republishing public domain content (word for word in many cases). Can you explain how is that for losers?

  14. I have to disagree with some of the other commentors here. First of all, there’s a big difference between good PLR and the kind of junk that gets passed around as free bonuses all the time. If you’ve only ever used the junk stuff before, take another look at some of the good quality stuff that’s being written.

    I’d also have to say that there’s a time and a place for PLR. I wouldn’t use it on my main blog, where it’s important for me to speak in my own voice and connect with readers on a personal level, but I definitely use it when setting up affiliate niche minisites and autoresponders (rewritten, of course). PLR is just another tool – it’s all in how you use it that matters.

    • That’s exactly the message I was trying to send. There is good PLR content out there being created that you can use to expand into other markets. I don’t use PLR on my blog but I have used it on other sites I own to supplement the original content.

      • yes, i agree with you.
        PLR just for supplement the original content. ;)
        but, we also can use PLR as a content when we didn’t any time and money to create a great content. :)

  15. Interesting post, Pawel.

    I had never even heard of PLR before. After reading through this, it seems like low-quality content that everyone has access to. Why not just cut and paste a Wikipedia article while you’re at it?

    If you don’t have the time/talent to write your own posts, hiring a freelance writer or ghost blogger gives you better content, costs less (if you figure in the time it takes to rewrite the PLR), and seems much less shady.

    I am NOT a freelance writer or ghost blogger, so I have no personal bias in this case. But I am a writer, and PLR seems to be a fairly useless tool disguised under the banner of “lots of content.”

  16. I prefer a ghost blogger than using the PLR content. I don’t prefer using PLR nor advice anyone to use this method.

  17. I didn’t even know such a thing existed, but I wouldn’t use it. It would feel like cheating.

    Interesting though, thanks!

  18. This is the first time I’ve heard of PLR, so I went and did some research.
    One author who creates PLR likens it to having a graphic designer do your web design.
    If you’re writing a blog that is solely focused on you and your writing abilities, then I could see how it seems dishonest. But if the aim of your blog is to sell air conditioners and you’re really good at selling them in person, but not good at writing about them, why not hire somebody or purchase something to help you out?

  19. The reality is that, article spinning, Scraping(Sandbox) and a host of other dubious methods, are quite common.

    I did not realize how common until I went to certain forums, looking for information revolving around Monetizational methods for your website(Blog).

    Apparently, the content is scraped from a large number of sources simultaneously, then spun.
    Afterwards, it is then mass submitted, also on a large scale.

    This probably explains why I often see some really horrid, unintelligible articles turning up on some of the major article directories(Do they actually check the content being submitted)?

  20. i think it’s very save our time and money when we used PLR. but, we must be carefull. why? it can broke quality in our blog. we cann’t display what the uniqe in our blog if we always modify common article in our style. we must use our self potensial to create a good article for our blog. it’s essencial!
    but, PLR can be an alternative when we didn’t any time and money to make a great content. :)

  21. I agree with what you have to say about using PLR. I especially like the idea of using content with limited availability. Makes it easier to use and is far more effective. Thanks.

  22. I think PLR is a “Longcut.” It may seem like a quick way to get lots of content quickly but in the end you may just end up deleting all the posts. Better to take your time and write with your own voice.However, you can get ideas for articles from good PLR and then use them to take off on your own tangents. Hmm, I think I will do a blog post about PLR….thanks for the idea.

  23. I think it’s far easier to write your own original post rather than try to manipulate someone else’s writing.

    A writer takes much more pride in his or her own work.
    If content is king then originality is Emperor!

  24. PLR is such a waste of time and will be penalized by search engines very fast.

  25. Haven’t use PLR yet, in my opinion uniqueness is being You.

  26. I can see the utility of plr but it leaves a bad taste–like drive-through blogging. Not saying that good authentic ideas cannot be generated from others hard work–after all, that’s how all academic and scientific writing is generated. There is nothing new under the sun but there are lots of interesting ways to say what’s been said before.

  27. Instead of rewriting PLR articles anyone can use article directories for reasearching on various topic, then he/she should gather knowledge from there and then he/she should write of his/her own based on gatherd knowledge. It’s the best way to write on….. :twisted:

  28. Hey Pawel,

    This is very interesting. My first instinct after reading this is that it’s cheating. Instead of writing your own original content, you’re just buying generic content.

    But I thought about it some more and it’s just like stock photos. Some people run sites and can’t afford nor have the ability to take great photos. The same is true for writing.

  29. I love the discussion level about this Private Label Rights. I am going to read more on this topic for sure. It is very interesting.

  30. Sharyn says: 06/08/2011 at 12:56 am

    I’m surprised at the number of negative comments about plr here. In fact, many of the comments seem to be by non-native English speakers with many grammatical mistakes and mispellings, so I have to think that they either didn’t understand the article or haven’t seen good plr before. As the article states, it is important to rewrite some of the plr and to use only quality plr that’s sold in limited quantities. I wouldn’t use it on a personal blog, but I have found excellent content that I could have even used as is (though I still rewrote some). It is great for niche blogs, filling in gaps when your schedule is overloaded, or getting a niche blog up and running quickly. For those who still doubt there can be good quality, check out Nicole Dean’s site and her other recommended sites.

  31. PLR is like anything else, there is good and there is bad. With PLR the bad is very, very bad.

    But there is also really good stuff out there.

    A good quality PLR article in your niche makes a great starting point for a blog post. It’s better then staring at a blank screen when you can’t think of something to write. Sure, you should do serious rewriting when you use private label stuff on your “main” blog. Unique content is important and seems to grow more important all the time.

    But there are places the great god Google doesn’t see. And in those places being unique is much more of an optional feature.

    It’s great for making free reports and as the base for ebooks. It’s also useful for autoresponders and training courses.

    I like Brandon’s comparison to stock photos.

  32. The “Is PLR ethical” debate rages on.

    I’ll refer you to this list of famous speechwriters:

    In my opinion, it is a good thing to get help – as long as you’re serving your customers and your audience to the best of your ability. If you’re helping your customers to solve problems, then who the heck cares who wrote the first draft? Go change lives. Make a difference and make the world a better place. Even if you have to *gasp* use PLR to do it. ;)

  33. Nicole,

    I don’t think it’s “making the world a better place” to have the same information posted in site after site after site. In the last couple of years I have found it harder and harder to even find the FACTS on any particular subject, with the same sentences in every.single.site, and I end up feeling frustrated and very annoyed.

    Now I know why this is happening, and who is responsible.

  34. you could have further explain what PLR is, not all readers are aware what that thing is.

    – Jack Leak

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