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How to Develop a Niche Blog Content Plan

Posted By Darren Rowse 1st of March 2009 Writing Content 0 Comments

Jonathan Thomas is a blogger and social media marketer that runs several successful niche blogs such as: Anglotopia – The world’s largest Anglophile blog. You can connect with him on Twitter: @jonathanwthomas

The best way to build traffic for a new niche blog is to have lots of content and to post it regularly. Many new bloggers don’t realize this and are often disappointed with their traffic when they start out. They write a post or two a week and the traffic just isn’t increasing. It’s demotivating and makes you question whether or not you should waste your time niche blogging.

To help generate steady traffic and attract loyal readers, you need to have a content schedule. This could mean blogging five or seven days a week or it could mean just posting on the same two days of the week. Your readers want to know when to expect new stuff from you. So, why is it good for your niche blog to have a content plan and how should you develop it?

Why do you need a Content Plan?

Having a content schedule helps build loyal readership. If you write about specific things on specific days, readers will know when to come back. Readers will also take you more seriously if you have a methodical plan behind the blog, that is they know it’s not just the aimless ramblings of a procrastinator. It will help foster community and turn your blog into a favorite amongst your audience. A content plan keeps people coming back for more, especially with Niche Blogs.

Time Management

A content plan also helps you manage your time. When starting a blog, you’re often awash with tons of ideas for posts. So many, that you quickly get burnt out as the drudgery or writing about the same things sets in. If you organize your blog into content categories, you can spend your time focusing on several targeted ideas a week, as opposed to hundreds. This will fill your blog with relevant content to your niche, increasing the likelihood that people will find you via the search engines.

Good Habits

A content plan also helps to create good blogging habits. To maintain a successful niche blog community, you need to regularly update your blog (and not just with blog posts), respond to comments and overall monitor the site. You’ll create a production state of mind – meaning that you’ll get in the habit of writing a post a day, or even writing them all in one day and scheduling them to post. This will make the creation process much easier to begin and end.

Establishes Niche Authority

If you’re regularly writing about particular subjects, the sheer amount of content that this creates will establish your authority in your niche subject. Who are you going to trust more? The blog with a few sparse posts written at odd times, with very little information? Or the blog that is filled with relevant content to the subject your interested in that ‘s updated in a methodical fashion?

Helps with Ideas for posts

Often, as you write in a more regimented, methodical fashion, you’ll come up with even more ideas for relevant posts. Then, you’ll find yourself altering your own content plan to fit in new and interesting ideas.

How to Develop Your Content Plan

The first step in developing your niche blog content plan is to sit and think long and hard about what you want your blog to be. Do you want to be a rockstar in your niche? Or do you want to be part of the scenery? Or do you just want a creative outlet?

If you want your niche blog to take over the world, then you need to post every day (and maybe more than once a day).

If you want to a part of a larger niche community, post 2 to 3 times a week.

If you just want a creative outlet, then post once or twice a week, depending on how the mood moves you but be sure to make sure it’s the same days.

What are Others Doing?

Research is so important when building your blog. Hopefully, you found people blogging about the same things as you. What are they doing? Do they have a schedule? What do they regularly write about? What are they doing wrong? And then ask the most important question a niche blogger faces:

How can you do it better?

Think About your Niche

Think long and hard about what interests you so much about your niche subject. What would you like to read about? Compare to your competition. Find some way to differentiate yourself while still focusing on the subjects that interest you the most. If you lack passion for any of your posts, it will show in your writing and will turn off readers.

Then think about how you can express your interest the most effective way. Think about the types of posts you’d like to write. That can be lists, interviews, reviews, features, videos, etc. Keep those in mind when it comes time to layout your content schedule.

Features and Small Posts

There are two types of posts that are relevant to niche blogs, features and small posts. Features are long posts (like this one) that focus on a subject and develop it fully (essay like, lists, interviews, etc). A small post is much shorter and focused on something that can be digested quickly (a video, photo slideshow, 2-3 paragraph post, etc).

You need to ask yourself what your feature to small post ratio will be. You will probably get burnt out if you post a long feature every day. Similarly, you niche blog may get stale if you only write quick short posts and don’t give your readers something MORE. Features are also more likely to gain attention on social media sites than a short post.

So, how many feature posts can you write for a week? How many short posts? It’s been my experience that one or two features is plenty for the week while 3 to 4 small posts will keep things interesting.

Always be Ahead

The most important aspect of developing a content schedule is to always be ahead of yourself. If your posts aren’t time sensitive, then schedule them out a week or two in advance. This will ensure that if anything comes up, you have a post going out no matter what.

Have a Backup

It’s not a bad idea to have a well full of articles that haven’t been published in your back pocket to use when you have nothing else to write about. It could be a longer feature you’re waiting for the right time to post or an idea your still wrapping your head around. Having these types of posts will help you when you’ve hit Blogging Burnout and can’t bear writing for a couple days.

Choose the days of the week you want to post

When planning your content schedule, keep in mind that there are blogging cycles during the week. There are days when your traffic will be down, such as Monday or Friday. People are getting back into the week on Mondays and people are exiting the week on Fridays. Tuesday, Wednesday and Thursday are the best days of the week to have big, content rich posts go out.

On some of my blogs, I use Friday as a link roundup day. I write about cool links that I found that don’t warrant their own post, but are worth sharing. On Monday, I usually put out a video or quick tip. Something light. Save the meat for the middle of the week when more people are paying attention.

Choose themed days

Some people might think it’s lame to picked themed days, but it’s a very effective way for people to remember your niche blog. For example, on Niche Blogger Today I have Theme Tuesday, WordPress Wednesday, Technical Thursday, SEO Sunday, etc. It immediately lets people know what the column is about and gets them interested. I also recommend creating separate categories for each of these themed days, that way someone can find your themed posts all in one place when they are browsing your site. It’s not a bad idea to create category links for your themed days in your blog sidebar.

When should you schedule posts to post?

I’ve already talked about choosing the right days to post but what time of the day is it best to post? A general rule of thumb is to set your scheduled posts to go out mid-morning. People often are looking for something to read after they’ve settled at their desks with their cups of coffee. Also, by posting in the morning you’re more likely to get somewhere on social media sites because your content will be in front of people’s eyeballs for most of the day.

Always Double Check

Many bloggers don’t think of it, but they should be subscribed to their own blog feed. That way they will know if their scheduled post has gone up at the right time as well as making sure it’s formatted correctly. It’s also a great way to spot errors that can be fixed before your post hits critical mass. Also visit your own blog. Make sure the posts display correctly, respond to comments and interact with your readers. Engagement will keep them coming back.


If something in your content schedule isn’t working, then by all means don’t be afraid to change your plan. If your regular posts on the mating habits of feral cats are not bringing in the traffic you expected, shift the topic into another category. Your niche blog should be an ever changing, ever growing organism that can change as quickly as it needs to in order to stay relevant.

What Strategies have Worked for You in Developing a Content Plan?

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. I like the idea of themed days and thought the following paragraph hit home in particular:

    “A content plan also helps you manage your time. When starting a blog, you’re often awash with tons of ideas for posts.”

    One of the things that is a big worry for me is running out of time and ideas. I have been shocked how much running a blog is often more about time management and organisational skills than writing….

    Still it’s all great fun

  2. Lately ive begun to really focus on my nice and blog every day except weekends and seen traffic steadily rise. I will try my best to implement your top tips.

  3. Every new project costs some time and needs planning. But from project to project its getting easier and easier

  4. Following a good plan is always important, but I find it hard to stay focused without accountability so I have daily reviews of progress by family members. It keeps me on track.

  5. I like the way, you explain niche blog content plan I will continue following your blog until I find the result,as you know I just try about 5 month ago, but not yet get what I want I will learn from your blog

    Thanks Darren,

  6. Hi Darren , I really agree with your post. Although blogging is very new to me , I really think that for us to create a long term blog with
    amount of readers that will always come back, PLAN is very important :)

    By the way , talking about niche , as a librarian which work around books and information , I think that I also have to share whatever good information about library,reading and book with all other readers out there.

    Maybe you can as well provide ideas how I can make my blog a fun place for readers…

    Thanks man…

  7. Yeah that sounds good when you said your blog should be an ever changing, ever growing organism. I am trying to make my blog like this.

  8. Hi Darren,

    There is so much to learn that it makes ones head spin! I am presently trying to learn how to add an RSS feed with my own content and it’s not as easy as everyone is making it out to be. I ordered your book from Amazon and can’t wait to read it! Thanks for the info. It’s fantastic.

  9. Great ideas! I’m wondering, do you alternate the feature/ short articles among your different themes? Or always run certain themes as features?

    For example. I’ve set Monday for home management ideas, Tuesday for books, and Thursday talk about my family. Do you mean some weeks I should have a short home management post and long book post and then switch it the next week? Or always have short posts for home management and books and long posts for my family?

  10. Great post and I believe that time management is really an important thing for a successful blog. I believe it is a good step because that’s what I can’t do.

    Being 15 years old High School Junior and trying to get good grades in school I am not left with time to do my blog or my work properly. I made a decision and started giving more importance to my blog, I know it’s a bad thing but after I get some traffic I will go to my same old routine of all A’s. Hope I can be a good time manager one day.

    Great post Darren.
    Mohammad Afaq
    Free Website Traffic

  11. Hi,

    Jonathan – Excellent post.

    Thanks for the list, it will be without a doubt be helpful.

    The day-content-plan is very interesting; when it is a good idea to have a content rich posts vs. not.

    Keep up the good work,

    all the best,

  12. Excellent post – thanks for the tips – but what about keywords surely they are important too ?

  13. I also have themed days:

    Make Money Mondays
    Techy Tuesdays
    Wedded Bliss Wednesdays
    Tough Life Thursdays
    Lite Fare Fridays

    What’s funny is that when I first started blogging, I knew that I was most interested in writing about relationships and self-development, although I am most interested in reading about business, money and personal finance. What ended up happening is that I would fill up with money, business and personal finance information all day because that is what I was reading about. So, I had lots of ideas in those categories, but a lot less in the relationship and personal development cateogories.

    Now, the idea that I was most excited about – relationships – is my hardest category to write in partly because my husband is away on deployment so there’s not much to write about from personal experience except from a long distance perspective.

    But, just as you stated, I will continue to grow and evolve with time.

  14. Great post! Planning really makes a difference!

  15. What an awesome post. I have just started my blog and I think this is a really valuable article. I hope to become a rockstar in my niche and I know it’s going to take a lot of work but this structure is something I will be implementing straight away.


  16. I sat down this weekend to further develop an editorial calendar which I can already tell will be really helpful. I tend to get in the situation where I get overly excited about all of the topics that I’m looking into and want to post them all at once. And then have nothing for another week! A plan will help me tremendously! Thank you

    Great tip!

  17. Thanks Jonathon for the time management tips, I tend to write a lot then go very quiet until I think that I’ve been neglecting my blog, so thanks for outlining your successful strategy which I must stick to.

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