Can your readers identify what your blog is about quickly?
SEO Scoop has a good basic tip on making the topic of your posts obvious as a method of optimizing your page. I would extend this tip to the front page of your blog also.
‘Go to a page on your website that you are actively promoting but are having trouble ranking. Have your mother or grandmother or some non-techy friend look at the page. Give them only about 5 seconds to glance at it. Now close the browser and ask the person what the main topic of the page was. If they can give you the correct answer, give yourself a pat on the back. If they give the wrong answer, or just have no idea, you need to go back and do some more work on that page.’
It’s not rocket science – but its very true. So often I’ve been asked to look at blog to give advice and have found them to be so cluttered and complicated that its taken me concerted effort to even work out what they are about.
It is confession time – I’m a very lazy web surfer. If I go to a page and have to do work to understand what it is about then I generally leave within a few seconds. However if I can quickly ascertain the nature of the site and am engaged within the first few seconds I’m likely to stay a while and even come back.