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How I Lost 80% of My Traffic Overnight (And How I Got it Back, Plus More!)

Posted By Darren Rowse 17th of November 2015 General, Other Income Streams

How I Lost 80% of My Traffic Overnight (And How I Got it Back, Plus More!)In today’s episode of the ProBlogger podcast, I want to tell you a little story.

I want to tell you about one morning in 2004 when I realised my blog, which I’d recently established as my full time source of income, had hardly any traffic coming to it. I lost between 80 and 90% of my traffic literally overnight, and I couldn’t figure out why. You can imagine that when my traffic took such a shocking nosedive, so did my income! It was one of the biggest wake-up calls I’ve had in my career, and it changed the way I blogged from that day forward.

When I look back, I probably think I was a bit complacent about traffic, and I really hadn’t thought much past what Google could bring. So when Google stopped bringing it, I wasn’t sure what to do. I had worked my way up to a point where the blog was thriving, and so I went into coast mode rather than ensuring that it had longevity.

It’s funny that although I thought it was the end of the world at the time, I’m actually really grateful it happened because the steps I took to rectify it ended up growing my blogs much faster than before.

In today’s episode I’m going to outline the steps I took to not only recover the traffic I lost, but to drive it even higher, and what you can do if disaster happens to strike you!

You can find the ProBlogger podcast shownotes here.

Further Reading:

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
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