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How AdSense Premium Publishers Boost their CTR by 500%

Posted By Darren Rowse 22nd of January 2005 Adsense 0 Comments

Have you ever wondered what the benefits of being a premium publisher on the Google Adsense program are? Google don’t say to much about it on their website. You have to achieve ‘5 million search queries or 20 million content page views a month’ to qualify, which puts most of us out of the race but we can dream can’t we? Anyway – the official line is that the benefits of being a Premium Publisher are:

  • Google sales representative and account manager
  • Flexible ad formats
  • Advanced filtering
  • Optimization assistance
  • Additional monetization options
  • Enhanced technical support

It all sounds pretty general and I’ve often wondered what the specifics are. Today I spotted a short post by Gary Stein who shed a little light on what one premium publisher (Topix) is doing to boost their earnings on their home page by 500%. The long and short of it is that they are able to track your movements across the site’s different channels and serve up ads that relate to where you’ve spent the most time. So instead of their Home Page (which is a collation page of loads of general news) showing up ‘general’ type ads it shows up ads which they have a pretty good idea that you’ll be interested in because you’ve previously searched for it.

So in a sense the ads are not contextual in the strictest sense (ie they are not relevant to that page’s content but are reliant upon your surfing history – Behavioral targeting advertising. I wonder if this is the type of feature that Google would consider making available down the track to its average user? Obviously it would be in their best interests, and those of their publishers and advertisers, to see click through rates go up by 500% across the board. However I guess they also have to balance it with the reaction of the end user who may not appreciate having their surfing tracked in this way.

Source of original information: AdSense Premium Publisher: Boost CTR

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. Augmentez votre taux de clic de 500% avec Google AdSense Premium
    Google AdSense Premium est une version spciale de AdSense destine aux gros sites web. Les conditions d’entre ne sont pas les mmes sur google.fr et google.com:

    sur google.com, il est indiqu “service available if your site receives 5…

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