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Google Identity Required for Adsense and Adwords Login

Posted By Darren Rowse 6th of November 2005 Adsense 0 Comments

I just logged into my Adsense and Adwords accounts and was asked to switch my login identity to a Google identity – (ie my Gmail account login). This enables me to log into a number of Google accounts with the one login – a more integrated system by the looks of things.

From what I saw they were going to require all publishers to do this by January 15.

This is something I’ve seen a number of Adsense publishers requesting over the past few months and it looks like they are gradually prompting all publishers to do this (there is a thread at WMW here abut it).

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  • Well It did not offered me upgrade option as i’m already using gmail based id to sign in. I guess it is only for others.

  • Although this option may be attractive for some people it will be a bit annoying for people like me who managed multiple accounts for multiple companies, unless they cater for multiple adsense logins .. which I can’t see them doing in the short-term

  • Lea

    Yes, I haven’t figured out if this is a good thing or a bad thing – I tend to manage things by domain name, but logging in is getting a bit cluttered at Google – they don’t really expect you to need to log out and then log back in with a different account; the workflow takes a fair few more clicks than one would expect.

    Does it appear that they allow you to merge accounts?
    I have separate adsense, adwords and gmail accounts, and a couple of extra ‘google’ accounts as well.
    The details on my adsense account haven’t shown up yet – should be interesting…

  • They have been doing this with other Google services as well. was possibly the first service they did this with. Their other services like google talk requires a gmail account as well.

    They are just cutting down on redundant data and its a good thing because it will allow Google to become more efficient when dealing with user information.

  • “They are just cutting down on redundant data…”

    khurrum don’t you mean forcing people to have a gmail account? or Can I still use my one of my own e-mail addresses?


  • space

    This can be a disadvantage if you are forced to merge all your stuff. There are situations where you may want to keep things separate. But I guess there’s nothing stopping you from keeping separate google accounts for each service..

  • I was asked to do this 2 days ago when I logged into AdWords, and immediately complied with their request. I use AdWords, AdSense, gmail, Froogle Merchant Center, and Google Alerts.

    As soon as I did this, I was no longer able to access my AdSense control panel, reporting, or whatever they call it.

    When I log in with the new email address (my gmail address), and password, it comes back and refreshes the screen, blanks out the log in information, and no error message.

    When I log in with my old email address and password, it gives me an error message.

    When I tried to reset the password, it allowed me to do so, and I still cannot log into AdSense, but I have no problems doing so with the other Google functions.

    I used the “contact us” on the AdSense page to contact Google two days ago, again yesterday, and still no response.

    I posted this on a popular forum and 2 other people have the same problem getting into AdSense. You would think they would at least confirm receipt of the support request, but nothing yet. In the meantime I have no idea what’s happened the last two days, and also have no way of putting up referral links to the AdSense affiliate program.

    Very frustrating to say the least.

  • This allows them to compile a very complete “profile” of their users. Hopefully you trust Google with your info. They know can associate my bank account [AdSense], my credit card [Adwords] and all my personal emails and the history of all my Google searches – not to mentiion address, phone numbers. If they start to compile and use that info to target advertising things could get scary. I know MSN has mentioned similar ideas with their upcoming AdCenter.

  • For me this is a very bad thing. I have multiple clients for who I run adwords programs. Adwords does not support different billing info per campaign, so I had set up multiple AdWords accounts. (Which was already stupid and annoying enough.)

    So, yes, now I’ve had to create a bunch of different “Google” identities that I suppose include Gmail now.

    Worst of all, when you log in via one identity, it logs you out of the others, so every time I go back to GMail I have to re-log-in if I was looking at my AdWords campaigns.

    Amazon has done a bit of the same thing. I have a personal Amazon account and a professional Amazon identity for my affiliate stuff. Now I have to be logged out of one to get into the other.

    I’m glad it’s all so convenient for them, but it’s a royal pain for me and having a definite impact on how efficiently my work goes throughout the day.

  • It hasn’t asked me to switch yet.

  • Dennis, the same happened to me too! I got a reply from Google – saying they will try to fix this asap.

  • Thanks for the update, Ryan, I still haven’t heard from Google. Though hearing that they will “try to fix” it doesn’t make me feel so hot at all. I wish there was a way to undo the change to get back to where I was.

  • Jon

    Dennis and Ryan…have you tried deleting your cookies? WARNING: you could lose all your saved logins for all sites…but it maybe that you have a cookie confict and that’s why the logins aren’t working for you. Try to deleted just the google cookies, if you’re technically inclined.

  • Dennis, Ryan, same problem here. There is a workaround which works for most of those who are locked out; login via the following url:
    that will take you to the old login page which still lets you login. As with Ryan I got an email from Google saying they’re working on it…haven’t heard anything more as yet — I guess some techs just had a pretty non-existant weekend!

  • It doesn’t ask me to switch to Google login. I’m still using the old way. Is there any problem?

  • Pingback: » AdSense Switches To Google Accounts  InsideGoogle » part of the Blog News Channel()

  • Thanks Stuart that helped!

    Jon I already tried to clear my cookies – didn’t help :(

  • Pingback: » Google’s next step to becoming the Big Brother()

  • Elisa, I know that Google is moving to a setup at least for Adwords that lets you create a “campaign manager” account that lets you manage more than one sub-account specifically for people who run campaigns for clients. I ran across it while looking for information on their Adwords API. They wanted me to set one of those accounts up. I can’t remember the details right now, but maybe someone else can fill in the gaps.

  • david s

    I already used my gmail account for adwords and adsense, but with a different password. Google seems to still keep them as different.

    Neither adwords or adsense show up on my account services at which is linked to my gmail.

    Also I can’t change the adwords/adsense passwords to the gmail password because that one doesn’t have numbers in it.


  • I haven’t been asked to change my login at Adsense yet, but I did have to agree to a new terms of service the other day. It must be a phased in switch-over.

    I wonder if I’ll get a message to switch sometime in the near future. I read through the TOS, but was looking at interplay between Chitika and Adsense and didn’t think to look about needing to use a Google identity to log in.

  • echoterror

    Hi, is it true that when transtioning campaigns between accounts in Adwords you lose your quality score and have to pay higher cpcs? is there anyway to avoid this?

  • Pingback: Bloglama » Blog Archive » Google Analytics ncelemesi()

  • Well,finally Google goes the Microsoft Passport way integrating all of their services including the much hyped AdSense and AdWords.No wonder if your Gmail account is a one stop account for many products in the near future!!

  • Thanks for your generosity! :) Resources like this can be offered for sale but you opted to selflessly give it a way at no cost. Your simply the best!

  • Does anyone know where I can find more information about this?