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Google Aquisition of ProBlogger – April Fools Day Recap

Posted By Darren Rowse 1st of April 2010 ProBlogger Site News 0 Comments

I think most people worked out that my last post (ProBlogger Acquired by Google) was an April Fools Joke – however I wanted to make sure.

It was an April Fools joke!

It’s been two years since my last April Fools Day prank – last time (in 2008) I issued a press release announcing that I was starting a new company – Pay Per Tweet. Of course back then the idea of sponsored Tweets had not happened and it caused some outrage – all I can say is that I hope this year’s prank comes true too! :-)

The idea for this year’s joke started with a dream – a real dream where Google actually did buy ProBlogger for a new blogging platform for professional bloggers. I tweeted the dream and it got such a good reception (including from a few people who work at Google/Blogger) that I filed it away as an idea for April Fools Day.

Yesterday I decided to go for it and wrote the press release announcing the acquisition. I even went so far as to register a domain for my next business venture – and setup a twitter account for it (funnily enough that Twitter account is already getting followers and is featured on at least a couple of Twitter lists).

Of course running an April Fools Day post on your blog has some benefits and risks.

On the negative side – some people fall for it, and fall for it hard. Today I’ve had a lot of emails, DMs, comments and even a few phone calls congratulating me on the ‘acquisition’ (and a few accusing me of selling out). I even took a call from a family member (who was very happy for me) and another from a reporter (who wanted to run a story of me selling my blog). I’ve had to follow up with a few people to make sure that they realized it was a joke – although I have to say most got it.

On the up side – the joke was a lot of fun, caused a nice ‘buzz’, was retweeted a lot (actually I think most people who were fooled were on Twitter where people just saw the headline and started RT’ing like crazy without reading the post) and even got a few incoming links from other sites who pointed it out.

A big thanks to a few people for making this possible. Firstly to Google/Blogger for their inactive part in it (although guys…. if you ever want to buy a blog about blogging…. you know where I am), secondly to Lara who had to moderate the comments when my last post went up… and lastly to everyone who read and responded to the post (whether you were fooled or not) – thanks for playing.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  1. LOL you are inventive soul:) April Fools Day was an immediate success:) Creative people are in demand now

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