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Google Analytics Gets an Upgrade

Users of Google Analytics will be happy to hear that it’s about to get an upgrade. The Google Analytics official blog reports the New Version and says that it includes a redesigned reporting interface, new email and export reports, custom dashboard, trend and over-time graph and more contextual help tips.

This upgrade will be rolled out over the coming weeks and users will have access to the old version for a month.

Search Engine Land has some screenshots of the new version.

update: Speaking of Metrics Packages and Upgrades – Sitemeter users will notice some changes to their stats today also. It largely seems to be a cosmetic at this stage with a new logo and color scheme but it’s definitely easier on the eye. They seem to be rolling this out on their different servers right now.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. The new interface is much better, you can drag and drop your favorite reports!

  2. I like the changes but the one problem I’m having is just getting to a specific day report. Even if I do a range of May 8 to May 8, I end up with a graph over a month long.

  3. Alec – I emailed someone at Google about that same issue, it must be a bug.

  4. I’m the user of google analytic, but don’t really use it for my blog… I guess I have to check the update on Google Analytic.. Anyone has used it?

  5. The new upgrade is great. It has some features that I’ve thought to myself in the past that it would be nice to have! I get the same bug with select a single day.

  6. Well it is still “beta” software. Oh wait… most of Google is still in beta. Never mind. :)

    On a serious note, I really like the looks of this new version. The information overview is candy for the eyes. Plus it helps to get a quick glance at what is going on with your site without having to spend too much time clicking around and figuring things out. Plus email reports…sweet!

  7. I like the new version, too; it’s easier (and quicker) to navigate among other things.

  8. At first, I don’t really like it, I’ll still be using the old interface, as long as the new one will be beta. And I think the old interface is easier to understand…

  9. I’m still waiting for mine to be updated. It said it will happen over the next week and to check my email.

    *waiting… waiting*


  10. Awesome. GA is a great tool. I was a bit worried when I first heard there would be changes because I love it as is but it sounds like its changing for the better so thats great!

  11. […] Google Analytics Gets an Upgrade – The new look of Google Analytics. I hope they update my account soon. […]

  12. I`ve used Analytics just for one week at the moment and i was satisfied – but yes i agree with fellows, the new version seems to be a real candy!

  13. This is good news. I’d like to try out the improvements.

    Darren, have you tried out Reinvigorate?

  14. I like some of the new features, but the lack of the daily traffic graph irritates me. I like to be able to see how traffic happens throughout the day, as it helps knowing when to target posts, or when you have the least traffic so that you can make changes to the site during that period.

    I guess I’ll be switching back and forth between old and new reports for a while…

  15. […] checked if the changes are already up, and nope not yet. According to Darren, we still have to wait for a few weeks before the upgrade takes […]

  16. I’m using awstats for my sites and I like it. I just signed up for analytics and seems ok. I don’t like sitemetter

  17. I’m looking forward to the new interface…. I’m also betting it won’t be long before Google offers heatmaps in the Analytics package.

    – Martin Reed

  18. I haven’t been lucky enough to have my Google Analytics account upgraded, but hopefully it will be sooner than later.

    I have to agree with tim at todspace, though, as this new update of Google Analytics seems to be a step in the right direction.

  19. Me too. Still waiting for it to be upgraded. :P Can’t wait to look on the new features.

  20. I hate Sitemeter’s new look – and you can’t even view public stats anymore

  21. I was very frustrated with Google Analytics, so started using StatCounter.

  22. Google Analytics is a great tool indeed. I really find it useful in learning about how visitors use my site Asia Observer. The new interface looks very nice, although it takes a little time to get used to it. But as others I am really lacking one thing: The hour-by-hour daily traffic report. Why have they left it out? I see no reason for it.

  23. janesmith says: 05/18/2007 at 6:09 pm

    I can see most of you have not had the wonderful experience of actually working w this tool yet.. I am sorry as I know this is not what the team wants to hear and will sound harsh but harsh it is because the new interface is simply a mess… I am sure they meant well, but they must not have received input from those who actually use the tool despite their claims to the contrary.. just a few items i have noted along with others who use it for in-depth analytics.

    I am sure you will probably take this with a grain of salt and you probably should but I am not the only one who feels this way and won’t take long before millions of others do when they are forced to use this product… I am already searching out alternatives..

    Here are just a few of the issues and bugs
    1. Buggy in Firefox
    2. Graphics are ridiculously large
    3. Text is too large
    3. Data that used to be viewable on the front page are now 3-5 levels deep
    ex. New maps – I used to be able to look at the executive summary and see where people came from and numbers right there. Now I have to do region/country/city before I can see anything – this is huge esp when monitoring activity on 500k visitors a month
    4. Cannot see all goal data at the same time
    5. Used to be easy to read now it is too white so it is all a disorganized jumble
    6. Not organized well – things do not follow a logical progression
    7. Items are difficult to locate
    8. No real navigational elements
    9. Can only view 100 items at a time instead of 500 not bad on small sites, but on a large site where we get 1/2 a million visitors a month it is severely restrictive
    10. Cannot cross-reference on network location.
    11. Cannot compare visitors, page views and conversion rates at the same time
    12. Exports do not work in FF
    13. No hrly reports
    14. Cannot easily locate data that used to be in the tier one or two level
    etc etc… I could go on and on but you can read the link at the top to see where just some of the issues lie..
    And these were found within the first 30 mins of using it….

    check it out for yourself and say what you think, but my guess is if you use analytics for more than checking the site traffic on your blog or small business site you are thinking oh cool look and feel but I know that if you are a heavy or corporate user of analytics you are probably reconsidering your options… give me old google – at least the data was easy to locate and cross reference.. not anymore ..

    I have always been very pro-google, but this and the recent irrelevancy of search results are starting to turn me off…asap

  24. I just started using analytics and it’s a great tool. I’ve been blogging since the 8th of May so I haven’t even bothered using the “old” interface. I really like how you can see visitor stats from country to country and even state to state.

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