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Google AdSense Animated Ads

Posted By Darren Rowse 27th of November 2005 Adsense 0 Comments

Threadwatch, Search Engine Journal and Jensense all are talking about another new type of ad that Adsense has been testing at Search Engine Roundtable – Animated background ads. It looks like a format that they’re offering premium publishers (and other testing publishers) who have special permission to try new things in conjunction with Adsense – either that or SE Roundtable has been playing with his ad code – a bit of a no no.

The ads have an animated arrow in the background that is obviously there to draw the eye of a site’s reader (as follows):


It’s an interesting move – a good one I’m sure in terms of CTR – but I’m starting to wonder if in a bid to combat ad blindness whether Adsense will start providing ads that are more and more in your face. One of the things I love about adsense is that they are pretty subtle – but animated background ads do take things in a different direction. I’m not sure I’d want these ads on most of my sites as I think they could be seen as a bit cheap and nasty….

I’m also not sure how advertisers would like them either. Chitika’s recent ‘curiosity click’ problem comes to mind and I wonder if the novelty factor of these backgrounds might similarly cause clicks that were more about the animation than the ad itself.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  • Gah! I hate blinking buttons, ads, pictures. I sure hope this never makes it out of beta.

  • Totally agree with Dawn…

  • It won’t make a difference.

    The problem with AdSense reaching the user, especially for any tech related blog or site, is that most techincal web surfers, school computers, etc. all have ad blocking software installed and AdSense is picked up by default for most applications these days.

    Chitika ads actually show up to users who use FireFox and certain extensions until the user makes a manual configuration change. I think Internet advertising is going to require a technical overhaul pretty soon as users become more sophisticated – and more probably, default computer configurations become more sophisticated.

  • The novelty will wear off fast. Just like any type of “new” media on the net. Remember the craze of those metalic borderles dhtml ads? They were fun and cool for 6 months then everyone realised they were annoying and ditched them.

    I don’t want crazy ads on my site… so long as they give an option to only have text still I am happy.

  • This is really scary. I hope Google doesn’t implement this or if they do a lot of people don’t use it. I agree with you that the beauty of Google text ads is that they are non-obtrusive.

  • I went to take a look, and the animated backgrounds seem to be gone. I really can’t stand the look of that particular ad unit, and I wouldn’t permit it to run at my sites.

  • Well, I never liked blinking text or background – anywhere – but there are some ads out there on some sites that are worse eyesores … with their background color choices.

    But …. what if….
    (1) google forgets the animation part
    (2) changes the animated part into a plan watermark
    (3) advertisers are able to embed their logo as well as their ad

    Then .. would
    (4) publishers like me get higher click thru rates?

  • I agree with hagrin about surfers becoming more sophisticated.

    You’re going to see ad companies constantly changing formats. I believe that surfers probably train their eyes to ignore the common ad formats such as 468×60 banners. I know I do.

    Just a thought.


  • What next?
    “Punch the monkey and win $$$” kind of ads.
    I hate it.

  • Jon

    These are somewhat amazing, given the fuss that Google makes in their ToC to prevent publishers to do things like add arrows pointing to the ads or anything to draw undue attention to them, the would have to modifty the ToC with these and then it could be open season for abuse and their cred. could suffer.

  • With this, google is attracting the user’s attention to the ads. But this will not be effective in long run.



  • Also can’t stand the animated ads. It detracts from the text. You try to read and something is flashing or moving. Usually I just move on to another site..

  • Very funny but I will never go for such ads. It sounds stupid to me

  • Animated Ads?
    I really can’t afford for using it.
    Better use eye catching small images

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  • When Adsense first started, one of the selling points was that text ads would battle “banner blindness”. They were supposed to be the answer to banners, graphics, animations, flash, etc. Now…Google’s come full circle to offering the thing Adsense was supposed to improve on.

  • Ya even i have seen many of these chitika ads

    we hope adsense also comes up with mini malls

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  • well they have not placed these arrows on my site…buy have placed flash based ad

  • In my opinion, if a website contains animated ads then I have the right to block the ad via my anti-virus web blocker. Web site blocking is becomming more prevalent as users are becoming more tech savvy. Websites should take heed.

  • Thats a nice info.
    But i feel, no one can beat Adsense.
    Thanks a ton