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Get a Head Start on 2016 by Mapping Out your Promotional Calendar

Posted By Darren Rowse 21st of December 2015 Blogging for Dollars, General 0 Comments

Get a Head Start on 2016 by Mapping Out your Promotional Calendar

Today’s challenge for the #TodayNotSomeday series is something I do regularly at the end of every year, and that’s to map out my promotional marketing calendar for the following year. It’s one of those things that can easily get lost in the crush of the busy end-of-year time (and also gets put on the backburner in favour of general day-to-day blog tasks), which is why I’ve included it in the challenges for this series.

When I first began creating these calendars I would do it on my own, but nowadays the team and I spend a few hours on our team retreat creating a map of our marketing efforts in the coming year. It’s seen real results for me (rather than doing it throughout the year as we go), and I believe if you want to build a profitable and sustainable blog, you need to put effort into thinking about how to make your blog do just that. Put aside some time today to think about how you’re going to monetize your blog in 2016.

In this episode I invite you to look back on how your blog has performed this year  in terms of income streams, launches, products, and affiliate promotions, and also what times of year saw the most results. It’s also a good time to think about what products you could update, extend or retire.

So grab a calendar of choice (paper or online), a spreadsheet, or a whiteboard and get to work visualising how you want your income to look in 2016. 12 months is a long time, so have a good think about how the year might flow. In the podcast I talk about what you should give priority status, how you should consider your launch strategies across the weeks and months, other advice about how to create a realistic and successful calendar, and a description of how we create ours for Digital Photography School, which you can see a version of here:

Get a Head Start on 2016 by Mapping Out your Promotional Calendar
Feel free to share whatever you’ve learned with the hashtag #TodayNotSomeday, and you can find the show notes for today’s episode here.

Further Reading:

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
Comments
  1. I appreciate this podcast, and the thought behind it. A friend and I have been tinkering with our sites and workloads, reading and ascertaining how to have a great 2016, while being a little more disconnected from the internet and finding more time for family, etc.