Blog World has a good post on how to Attract Readers With Headlines.
‘Headlines matter. Actually for blogs, headlines or post titles are crucial. Survey after survey shows that people only scan what they read on the net and you have to grab their attention quickly. Not only that, but if the person is using an RSS reader they may only see that headline. Similarly if your page comes up in a search engine, the first thing people are going to see is the headline.’
Their tips include to:
- write strong headlines
- summarize don’t tease
- use important words first