Shayne Tilley
Shayne Tilley loves working at the heart of growing online businesses. From product management and innovation through to monetization techniques, community development, support and social media. His practical, to-the-point style has garnered lots of fans and his ability to build lasting businesses with proven digital marketing techniques has created a well-deserved reputation. Shayne has been part of the ProBlogger team as well as running 99designs Tasks and Ready-made logos.
Thursday Session
Creating a Product Masterclass
Are you interested in creating product for sale on your blog? An eBook or an eCourse? No idea where to start or if anyone will actually buy it?
Shayne will guide you through the process of selecting the right product for your brand, how to produce, market and most importantly SELL your chosen product.
The session will cover:
- How to identify the right product for your audience
- How to prepare your audience for your product
- How to create a product within your budget
- How you can market your product
- How your product can market itself
By the end of this session you’ll have complete confidence creating your blog’s first or next product.
Workshop Sessions
Shayne will be delivery the following workshops with Paul Cunningham
How To Choose A Product To Create
This session will show you how creating your own products can transform your blog in to a real business, bust all the myths that stop bloggers creating their own products and services — including a framework to identify what opportunities exist in your niche, then finally explore some of the most common questions that arise in creating your own products and services as a blogger.
Marketing Your Products From Launch to Long Tail
As a blogger you’ll already know you need to do more than just build it to get visitors to your door. It’s even more the case when it comes to marketing your products and getting your product off on the right foot, can have a long lasting impact on the success over the long term. This session will take you thought a product launch process including a countdown to launch, what to do on launch day, how to handle a failure, and how to set yourself up for the long tail.
