A passionate, innovative and collaborative marketer with over 12 years experience in brand and product marketing. Kristie currently leads Olympus’ brand and product strategy as they redefine the camera industry with their OM-D and PEN cameras. Originally landing herself at Samsung as the youngest and only female product manager (way back) in 2004 with the smallest and (most obscure) product category of laser printers. It was here Kristie learnt that to thrive, constant innovation is absolutely mandatory. Developing a core belief that it is not simply enough to strive to overtake the competition but it’s the journey that you take your brand, customers and business on that matters the most.