Colin Gray is a podcaster, a writer and a PhD in education from Scotland. He specialises in engaging through content, with podcasting at it’s core. His company, The Podcast Host helps businesses to grow an audience by combining podcasting, blogging and video to cultivate fanatical fans. These days, Colin writes regularly on podcasting and content marketing, and he and his team produce more than 10 shows. PodCraft is the flagship, a season-based show which tackles Podcasting topics head-on over a series of shows, looking to create a definitive guide each time.
Strategy, Ideas & Inspiration Session
Escape the Treadmill: Creating Regular (and Amazing!) Content without Killing Yourself with Colin Gray
If there’s one theme that pops up in every story of online success, it’s the tale of high quality content delivered on a consistent basis. Consistency is easy in the beginning, but it quickly transforms into an accelerating treadmill. You may feel you’re running as fast as you can, but failing to outrun your publishing schedule. In this session we’ll explore the ‘content web’ approach that takes back control. You’ll discover a process that takes the stress out of consistent output, using one content idea to produce prolific amounts of writing, video and audio. Even better, the resulting ‘web of content’, with your favoured medium at the centre, will captivate readers. No matter where they’re captivated, the consumer is guided through the web, eventually transforming into your very own fanatical fan.
Sunday Sessions Workshop
Profitable Podcasting: How Audio Can Drive (or Create!) a Business with Colin Gray
Podcasting is the online medium with the greatest potential for engagement. Audio encourages a very personal, 1-to-1 connection with the listener. Audio is also a ‘wasted time’ medium: because listening takes place in the car or doing chores, attention can exceed 1 or 2 hours. This combination of engagement and attention is potent, generating massive trust and credibility. In this session we’ll look at how we can use podcasting to apply that trust and credibility to a business. We’ll explore how podcasting can sell existing products, or can form a business of it’s own. If you’ve been wondering how to monetise your audio content, this is the workshop for you.
Expect to learn:
- How podcasting can be used to sell existing products and services
- How a podcast itself can form the basis of a product
- How to design a podcast with monetisation in mind
- How to design a podcast with success in mind
- Current models for successful business podcasting