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Alita Harvey-Rodriguez

Alita Harvey-Rodriguez is known as one of Australia’s leading Digital Marketing Futurist and the brains behind Milk it Academy. A training platform to advance marketers skills into new school digital leadership roles. For over a decade Alita has worked with global brands including SAP, Experian, SEMRush, TS14+, Estee Lauder, Myer & Online Retailer.

In 2015 Alita was appointed to the Board of Advisors for the Australian Technology and Gadget Expo along side Google Earth inventor David Lorenzini. Today Alita works with Retailers and small businesses to help find clarity in digital leadership by leveraging data to reveal hidden profits and build humanized communication strategies that creates raving fans out of consumers who buy again and again. She does this by taking business and customer centric data and use’s it to find more people who behave and identify with your most profitable customers and then implements strategies to reach them effectively.

Alita is a regular contributor to Womens Agenda, SEMRush,, 2015 ORIA Judge (Online Retailer Industry Awards) and the leading lecturer at the Digital Marketing Institute for Email Marketing and Marketing Automation.

Workshop Session

It’s no secret why email is a hot topic on every bloggers list. The return is huge for any business using it properly. In this must attend 50 minute workshop Alita is going to reveal the exact autoresponder strategies that have helped bloggers increase revenue by 403% in just 30 days.

What we learnt from Alita at PB in 2015 is that she loves giving practical and actionable content. In this workshop she will take all attendee’s through 4 practical exercises and help you apply them into your business on the day! So get your laptops ready! Alita loves this subject and will give you more than you expect. It’s important to her that you leave with the exact ‘how to’ guide to implement a profitable auto responder strategy into your blog immediately.

Workshop Outcomes:

  • Perfectly timed lead nurture funnel to close the gap from Subscriber to First Purchase
  • Reactivation Automation – Keeping your list engaged all the time
  • How to Never Lose a Sale again with Cart Abandonment Email Automation

Sunday Session

Email Marketing & Lead Automation Masterclass

Do you need more inbound enquiries? Do you need more lead or online sales? Do you need more time to work on your business not in it? We know it can be hard to generate leads. Especially if you’re a non-digital native OR your expertise in your business simply isn’t in marketing. If one of your goals is to work smarter not harder on generating new business, this training system is designed perfectly for you.

  • How to grow a list by 130% with an irresistible offer in less than 30 days
  • How to implement the perfect automated email marketing lead & loyalty funnel
  • How to piggy back off social media to boost results
  • How to get 50% of new subscribers buying from you in under 10 days
  • How to leverage existing content to build rapid trust
  • Add thousands of dollars of revenue automatically by getting the right content to the right person at the right time
  • Reduce your time spent marketing
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