Recognise These Speakers?
April 13, 2016 By Darren Rowse
At ProBlogger we love to see how individual bloggers evolve over time, do our best to support them and take great joy in seeing their success. As well as focusing a spotlight on members of the community who are getting good results it’s important to unpick what exactly they’re doing and how they’re doing it. Hearing from bloggers just like you and I not only gleans invaluable experience, but also makes the learnings relatable by sharing the tricks and tips that may diverge from expert ‘theory’. Everyone has challenges, and I for one am fascinated by how different people employ different strategies and techniques to forge on and get stuff done.
Getting it done at ProBlogger 2016 are bloggers Lisa Corduff, Samantha Jockel and Sharon Gourlay. We’re really proud of these bloggers and very excited to hear them spill the beans on how they’ve achieved results in their respective topic areas.
Lisa Corduff
Lisa Corduff has a successful online business helping real people eat more real food, in the real world. She created the innovative Small Steps to Wholefoods program when the youngest of her three children was four months old – the eldest was four years old! Proving that Mums can get shit done – she has gone on to release two more eCourses and a membership program. She’s pumped to have a kid-free weekend at Problogger and share her biz journey!
Strategy, Ideas & Inspiration Session
Anyone Can Create Online Products
I took my humble (quite neglected) blog to a business that made well over six-figures in it’s first year. I did this with three children, four and under, at home. I create an eCourse (then two more and a membership site!) and when I started I didn’t even know what a Mailchimp sign-up form was. Hear my story and get inspired to create your own products.
You’ll learn:
- How I turned my passion into content people pay for
- The story of my business and lessons learned along the way
- The easiest way to get started building a tribe of paying customers
- My best tips for doing lots with limited time
- The essential tools for selling online (they might surprise you)
Samantha Jockel
Sam Jockel first launched into the digital world in 2010 when she started the Facebook page ALDI Mum which grew from nothing to over 106,000 followers and counting. In 2012 she co-founded Social Media Agency Good Funny Smart. She now runs countless social media pages for a variety of different blogs all boasting great numbers and success including her latest Facebook and blog project School Mum with over 312, 000 followers in 24 months and Suburbly with over 360,000 followers and counting.
Tools, Tactics & Techniques Session
Organic Reach On Facebook – How to get it working for you
Facebook … is it still worthwhile? Can you still make it work for your blog or website without it being a total waste of time or costing you the earth? Sam has a total Facebook following of over 750,000 across 3 separate pages and has built 2 of those communities from scratch and brought back to life a 3rd dormant community of 360,000 after years of limited reach. Come and hear from Sam as she reveals her tips and tricks for getting organic reach on her Facebook pages. Facebook is not dead, in her opinion, it is just beginning.
There are a few key questions I find people are not asking when thinking about Facebook and organic reach. I am going to ask those questions and answers them to give you a full understanding of how this Facebook beast works.
When you leave this session you will understand:
- What Facebook are looking for in a post
- Why each individual post matters
- Why competitions are not dead and how you can use them to do good things
- Why the person sitting next to you may be your best friend
- Why Facebook is still a big deal for your blog
- Hacks, tips and tricks I have learnt along the way
Sharon Gourlay
Sharon Gourlay is a travel blogger and affiliate marketer who is passionate about working online and the freedom it brings. After convincing herself and her husband that they should set off overseas indefinitely while building an online business at the end of 2014, Sharon not only pulled it off but built a successful travel blog and affiliate sites that have bought a life of freedom for her and her family. When not encouraging others to work online or travel with kids, she is at home in Melbourne or travelling the world with her own three young kids. You can find Sharon at WheresSharon.com or DigitalNomadWannabe.com.
Strategy, Ideas & Inspiration Session
How to Create an Affiliate Marketing Strategy
Is affiliate marketing part of the monetisation strategy for your blog? Do you make some money from affiliates but aren’t sure how to take it to the next level? Affiliate marketing can be one of the best ways to earn a fabulous, passive income from your blog – but you need a great strategy. Learn how to create an effective affiliate marketing strategy that will work for your blog and audience, including how to find affiliate opportunities, how to best present these links and market your affiliate focused articles. Also learn how to continuously improve on this strategy over time.
Learn:
- How to find the most appropriate affiliate opportunities for the best return on your effort
- How to best present affiliate links to your audience so that they provide maximum return
- How to market your affiliate articles to an audience who will love them
- How to combine this into an affiliate marketing strategy which will be beneficial to you and your audience
- How to improve the effectiveness of your affiliate marketing strategy over time so that your income keeps increasing
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