Here’s a quote for the day from Dave Winer for us to ponder – I’m interested in your thoughts in comments below:
‘A blog without ads is itself an ad, interesting to a small number of people. Blogs with ads, like their print counterparts, strive to be as broad as possible, to reach as many people, and in doing so, lose their value as an ad for the author.’
I’m not sure I completely agree with Mr Winer on this one. In fact many of the blogs that I see with ads these days focus right in on a small target (quite the opposite of broad appeal) of readers who are interested in a niche. In doing so the author potentially becomes a real authority in the niche as a result of his or her blog. One of the blogs that comes to mind on this is Reiter’s Camera Phone Report.
Alan Reiter is the author of this blog which has become quite legendary in it’s niche. From what I can tell Alan has made quite a name for himself as a result of this blog which has ads and which has a very focused topic and readership.
Perhaps I’m misinterpreting Dave’s point – but to me it doesn’t make much sense. I’m interested in others comments.