This (available in full for ProBlogger.com members) features ProBlogger Marketing Ninja Shayne Tilley outlining the strategy for getting the best return on your efforts creating and selling eBooks.
- Sell Sheets: Do you need one? What is it? How to make a good one.
- What content to have in your book – what shouldn’t you miss?
- An effective book outline
- Thinking about your audience
- Your review process
- Writing tips – not only to get content written, but also tips about format, consistency and even mindframe mid-book
- The editing process
- Adding visual elements
- What your final draft should look like
- The design – DIY or outsource? How to do it thriftily
- Which format is best – PDF, ePub, Mobi, audio?
- Sales pages – what should they contain
- Gearing up for your launch, and what you should do to prepare
- How to plan your launch month
- How to manage the book and sales once it is out there.
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