In this post Marko from How to Make My Blog takes a look at how to develop a Media Kit to attract advertisers to your blog.
Having direct advertisers is a very lucrative way of monetizing your blog. Ads are one of the few ways in which a blogger can capitalize on existing blog traffic without any additional work, such as developing products like e-books or providing services like search engine optimization. First step for a blogger to attract sponsors to his blog is to create an online blog media kit.
What is a blog media kit?
Your blog advertising media kit should give potential sponsors the chance to learn behind-the-scenes facts and stories to supplement the content on your blog. Think of the blog media kit as a resume for your blog. It is a package of information that introduces your blog to interested advertisers and answers their questions about it.
Why should I develop an online blog media kit?
A blog advertising media kit is a sales tool for selling advertising on your blog and it is a must-have for any blogger who wants to monetize his blog content via direct advertising contracts. Your blog media kit should be used to get potential advertisers excited about advertising on your blog.
I recommend developing an online blog media kit as a professional looking document that potential advertisers can download from your blog, that you can send out to companies that contact you, and that you can send out to companies that you contact directly.
How to write your own blog media kit?
Remember the key practices of writing blog content online. Employ scannable text by using these suggestions:
- low word count
- one idea per paragraph
- highlight keywords and paragraphs
- bulleted lists
What should I include in the blog media kit?
The blog media kit should provide your potential advertisers with immediate access to advertising rates, key demographics, blog traffic information and your contact details. It should include everything a potential advertiser might need to know to help him decide to buy advertising space on your blog.
Make sure your blog media kit information is accurate, consistent and up to date. Update your media kit regularly as your blog grows and expands.
Start simple by tailoring your blog media kit to describe your blog, define your blog values, describe your blog content and you personally.
Blog target audience/traffic
It is important to show the potential sponsor what they are buying. Your blog traffic and your blog target audience are two primary motivators for the advertiser. Keep working to build your blog traffic and be ready to share your blog traffic stats, number of RSS subscribers, and number of email newsletter subscribers.
Add credibility to your blog by including external, third-party references. Include links from popular blogs to your content and also include links of your guest articles on other popular blogs. Also include third party rankings of your blog like Google PageRank and Alexa Ranking.
Be prepared to back up your blog traffic stats with graphics from your Google Analytics account. You may also need to grant the potential advertiser the access to your Analytics report. Google Analytics features a very safe option to do that without giving away your username and password.
Search engine rankings
When people search the Internet for keywords relevant to your potential advertiser and they end up on your blog, you have a key selling point. One of the most powerful strategies of selling advertisements is to show the potential sponsor how you rank in search engines for their product / service related keywords. Compile a list of keywords that you rank for that you can include in your blog media kit.
Advertising options / rates
Let the potential advertiser know what kind of advertising options you offer on your blog. Include the position of ads, the size of ads, show it by including a screenshot which has the potential ad position marked. Do not forget to include pricing for each of these ads.
Finally make sure to include all the contact details needed to get in touch with you.
What to do when I have collected all the information?
Compile all the information into a nice looking PDF or DOC file and provide access to it from your Advertise here page. When potential advertisers look for advertising options on your blog, they will be able to request you to send the media kit to them and find out anything that they might need to know.